Digital paid ad strategist
Vertical Rail, Minneapolis, MN, United States
Vertical Rail, a division of Select Sales, has been doing all things retail for over 45 years. With rapid growth ahead, we’re seeking an Advertising Tech who brings deep agency experience and expert‑level, hands‑on execution skills across retail media and digital advertising platforms.
This role is all about hands‑on‑keyboard performance marketing . You will be the expert behind the campaigns—building, optimizing, analyzing, and pushing performance forward across Amazon, Walmart, Meta, Google, and emerging platforms.
What You’ll Do
Execute retail media and digital advertising campaigns across Amazon, Walmart Connect, Meta, Google Ads , DSP , and additional platforms.
Leverage expertise in Amazon DSP, Pacvue, and Criteo to deliver highly effective, data‑driven media execution.
Analyze campaign data, identify insights, and implement optimizations that improve performance and ROI.
Manage pacing, forecasting, budgeting, and detailed performance reporting.
Collaborate with account management, analytics, creative, and sales teams to ensure campaigns align with client goals.
Stay current with platform updates, retail media innovations, and algorithm changes to continuously refine strategy.
Support the evolution of Vertical Rail’s retail media practice by contributing to process improvements and new execution methodologies.
What You Bring
Agency experience required —minimum 5+ years in retail media, performance marketing, or digital advertising execution.
Hands‑on experience with Amazon Advertising, Amazon DSP, Pacvue, Criteo, Walmart Connect, Meta Ads Manager, and Google Ads .
Strong analytical skills and the ability to turn insights into meaningful optimizations.
A performance‑driven mindset with clean workflow, accuracy, and attention to detail.
Excellent communication skills and comfort collaborating cross‑functionally.
Highly organized, proactive, and energized by a fast‑paced environment.
Work Style
Remote‑first , with occasional travel as needed.
Hybrid flexibility available for collaboration or key meetings.
Competitive salary and benefits.
Why You’ll Love Vertical Rail Vertical Rail is built on high‑performance execution, collaboration, and a culture that balances ambition with flexibility.
A relaxed but high‑achieving culture.
Strong emphasis on work‑life balance.
A supportive, tight‑knit team that celebrates wins together.
Real impact on client outcomes, strategy, and our growing retail media practice.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
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This role is all about hands‑on‑keyboard performance marketing . You will be the expert behind the campaigns—building, optimizing, analyzing, and pushing performance forward across Amazon, Walmart, Meta, Google, and emerging platforms.
What You’ll Do
Execute retail media and digital advertising campaigns across Amazon, Walmart Connect, Meta, Google Ads , DSP , and additional platforms.
Leverage expertise in Amazon DSP, Pacvue, and Criteo to deliver highly effective, data‑driven media execution.
Analyze campaign data, identify insights, and implement optimizations that improve performance and ROI.
Manage pacing, forecasting, budgeting, and detailed performance reporting.
Collaborate with account management, analytics, creative, and sales teams to ensure campaigns align with client goals.
Stay current with platform updates, retail media innovations, and algorithm changes to continuously refine strategy.
Support the evolution of Vertical Rail’s retail media practice by contributing to process improvements and new execution methodologies.
What You Bring
Agency experience required —minimum 5+ years in retail media, performance marketing, or digital advertising execution.
Hands‑on experience with Amazon Advertising, Amazon DSP, Pacvue, Criteo, Walmart Connect, Meta Ads Manager, and Google Ads .
Strong analytical skills and the ability to turn insights into meaningful optimizations.
A performance‑driven mindset with clean workflow, accuracy, and attention to detail.
Excellent communication skills and comfort collaborating cross‑functionally.
Highly organized, proactive, and energized by a fast‑paced environment.
Work Style
Remote‑first , with occasional travel as needed.
Hybrid flexibility available for collaboration or key meetings.
Competitive salary and benefits.
Why You’ll Love Vertical Rail Vertical Rail is built on high‑performance execution, collaboration, and a culture that balances ambition with flexibility.
A relaxed but high‑achieving culture.
Strong emphasis on work‑life balance.
A supportive, tight‑knit team that celebrates wins together.
Real impact on client outcomes, strategy, and our growing retail media practice.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Advertising Services
#J-18808-Ljbffr