Senior Digital Marketing & Content Manager
VTEX, New York, NY, United States
Senior Digital Marketing & Content Manager
Manhattan, New York; Miami, Florida We’re looking for a strategic, data-driven Senior Digital Marketing & Content Manager to lead digital strategy across both Retail and Industrial (B2B) audiences. This role owns the full connection between content, paid media, HubSpot operations, and performance analytics, ensuring our digital presence is cohesive, targeted, and revenue-impactful. This person will oversee all digital distribution, and shape the narratives that move prospects from awareness to conversion. This is a senior role for someone who understands the full digital ecosystem and knows how to operationalize it. Key Responsibilities
Own the paid media strategy across LinkedIn, Instagram, Facebook, YouTube, Reddit, Google Ads, Quora, and emerging platforms. Build channel-specific targeting strategies rooted in insights across Retail and Industrial buyer behavior. Partner with management on messaging and creative direction for all paid channels, ensuring content meets platform and performance expectations. Optimize campaigns with the primary KPI of driving qualified opportunities, leveraging real-time performance data to adjust targeting, creative, message and investment to increase conversion into sales-ready pipeline. HubSpot Marketing Operations (Core Requirement)
Serve as the HubSpot expert for the Growth team. Build and maintain lists, smart lists, and audience segments tied to ICPs and campaign strategy. Own data hygiene, including contact cleanup, field normalization, and lifecycle stage management. Develop workflows, nurtures, and automated email programs. Manage campaign setup, UTMs, tracking, and performance measurement directly within HubSpot. Ensure strong alignment between HubSpot, paid channels, and lead routing processes. Own the content strategy and calendar across Retail and Industrial campaigns. Drive the creation of high-quality content that supports demand generation and awareness, including blogs, case studies, customer stories, industry insights and trend reports, email campaigns and landing pages, and product narratives and sales-focused materials. Ensure content is tailored to specific audience segments, funnel stages, industry verticals, and channel types. Maintain consistent brand voice while adjusting messaging for retail vs. industrial buyers. Audience & Market Insights
Conduct ongoing research into market trends, industry shifts, and competitor activity. Turn insights into content themes, targeting strategies, and campaign direction. Use HubSpot and paid media data to refine personas and prioritize messaging. Performance Measurement & Optimization
Build dashboards and reporting frameworks across HubSpot, paid media, and organic channels. Track digital performance and interpret metrics such as CTR, engagement, conversion, CPL, and MQL quality. Use insights to optimize content, audiences, creative, and distribution strategy. Present performance updates and recommendations to cross-functional stakeholders. Cross-Functional Collaboration
Work closely with Field Marketing, Product Marketing, Sales, and regional teams to ensure alignment across messaging and GTM priorities. Contribute insights and recommendations during business reviews, planning cycles, and campaign retrospectives. Who You Are
Experience in digital marketing, paid media strategy, and HubSpot Marketing Hub (required). Deep understanding of LinkedIn Ads and expertise across Meta, Reddit, Google Ads, and similar channels. Strong writing and editing skills with the ability to simplify complex concepts for both retail and industrial audiences. Comfortable managing external contractors and vendors as needed. Analytical, organized, and proactive with the ability to operate autonomously in a fast-paced environment. Long-standing knowledge with GA4, Salesforce, or other analytics tools is a plus. Experience with ABM, integrated campaign planning, or high-growth B2B environments. Interest in retail innovation, digital commerce, and industrial modernization trends. About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,400 active online stores across 43 countries (as of FY ended on December 31, 2024). Founded in 2000, VTEX has a history of being unstoppable. We are building an extraordinary future with more than 1,300 employees across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com. At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together. Apply for this job
Required fields are indicated on the form below. First Name * Last Name * Email * Phone Country * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Please select your English proficiency: * Are you eligible to work in the country you\'re applying for? * We define eligibility as being a citizen, a permanent resident or a work visa holder. How did you hear about this position? * What is your total ANNUAL compensation expectation? Of this amount, how much do you expect for base salary and for variable compensation? * Please provide these information in your local currency and consider gross remuneration. Are you located in the New York Tri-State area and willing to be on-site in NYC 4 days per week? * Do you have any family members currently working at VTEX? If so, please list their names and positions. * Do you have any close friends or relatives who are Public Officers? If so, please list their names and their position in their government agency. (Private) Have you applied for this position in less than 4 months? * Do you have any special needs that we should be aware of in order to accommodate you during the recruitment process? * On Data Privacy Privacy Notice The personal data provided during this selection process will be collected and used exclusively for evaluating and selecting candidates. By proceeding with your registration, you are aware of the collection, use, and storage of your personal data by VTEX. For details, please visit vtex privacy page. If you have questions, contact our DPO at dpo@vtex.com. Confidentiality Notice * The information shared during this selection process is confidential and must be kept confidential. By enrolling in this selection process, you acknowledge that improper use may result in remedies against VTEX. The obligation of confidentiality remains in force after the selection process. By proceeding with your application, you certify that you read and agree to the confidentiality terms. If you have questions about confidentiality responsibilities, contact VTEX. We appreciate your cooperation in protecting VTEX\'s confidential information. Demographic Questions
Optional survey to evaluate diversity and inclusion efforts. Submission is voluntary and will not affect your application. This information is not public. Do you live with any disabilities? * Which racial/ethnic group best represents you? * How would you describe your sexual orientation? * How would you describe your gender identity? *
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Manhattan, New York; Miami, Florida We’re looking for a strategic, data-driven Senior Digital Marketing & Content Manager to lead digital strategy across both Retail and Industrial (B2B) audiences. This role owns the full connection between content, paid media, HubSpot operations, and performance analytics, ensuring our digital presence is cohesive, targeted, and revenue-impactful. This person will oversee all digital distribution, and shape the narratives that move prospects from awareness to conversion. This is a senior role for someone who understands the full digital ecosystem and knows how to operationalize it. Key Responsibilities
Own the paid media strategy across LinkedIn, Instagram, Facebook, YouTube, Reddit, Google Ads, Quora, and emerging platforms. Build channel-specific targeting strategies rooted in insights across Retail and Industrial buyer behavior. Partner with management on messaging and creative direction for all paid channels, ensuring content meets platform and performance expectations. Optimize campaigns with the primary KPI of driving qualified opportunities, leveraging real-time performance data to adjust targeting, creative, message and investment to increase conversion into sales-ready pipeline. HubSpot Marketing Operations (Core Requirement)
Serve as the HubSpot expert for the Growth team. Build and maintain lists, smart lists, and audience segments tied to ICPs and campaign strategy. Own data hygiene, including contact cleanup, field normalization, and lifecycle stage management. Develop workflows, nurtures, and automated email programs. Manage campaign setup, UTMs, tracking, and performance measurement directly within HubSpot. Ensure strong alignment between HubSpot, paid channels, and lead routing processes. Own the content strategy and calendar across Retail and Industrial campaigns. Drive the creation of high-quality content that supports demand generation and awareness, including blogs, case studies, customer stories, industry insights and trend reports, email campaigns and landing pages, and product narratives and sales-focused materials. Ensure content is tailored to specific audience segments, funnel stages, industry verticals, and channel types. Maintain consistent brand voice while adjusting messaging for retail vs. industrial buyers. Audience & Market Insights
Conduct ongoing research into market trends, industry shifts, and competitor activity. Turn insights into content themes, targeting strategies, and campaign direction. Use HubSpot and paid media data to refine personas and prioritize messaging. Performance Measurement & Optimization
Build dashboards and reporting frameworks across HubSpot, paid media, and organic channels. Track digital performance and interpret metrics such as CTR, engagement, conversion, CPL, and MQL quality. Use insights to optimize content, audiences, creative, and distribution strategy. Present performance updates and recommendations to cross-functional stakeholders. Cross-Functional Collaboration
Work closely with Field Marketing, Product Marketing, Sales, and regional teams to ensure alignment across messaging and GTM priorities. Contribute insights and recommendations during business reviews, planning cycles, and campaign retrospectives. Who You Are
Experience in digital marketing, paid media strategy, and HubSpot Marketing Hub (required). Deep understanding of LinkedIn Ads and expertise across Meta, Reddit, Google Ads, and similar channels. Strong writing and editing skills with the ability to simplify complex concepts for both retail and industrial audiences. Comfortable managing external contractors and vendors as needed. Analytical, organized, and proactive with the ability to operate autonomously in a fast-paced environment. Long-standing knowledge with GA4, Salesforce, or other analytics tools is a plus. Experience with ABM, integrated campaign planning, or high-growth B2B environments. Interest in retail innovation, digital commerce, and industrial modernization trends. About VTEX
VTEX (NYSE: VTEX) is the composable and complete commerce platform that delivers more efficiency and less maintenance to organizations seeking to make smarter IT investments and modernize their tech stack. Through our pragmatic composability approach, we empower brands, distributors, and retailers with unparalleled flexibility and comprehensive solutions, enabling them to invest solely in what provides a clear business advantage and boosts profitability. VTEX is trusted by 2,400 global B2C and B2B customers, including Carrefour, Colgate, Motorola, Sony, Stanley Black & Decker, and Whirlpool, having 3,400 active online stores across 43 countries (as of FY ended on December 31, 2024). Founded in 2000, VTEX has a history of being unstoppable. We are building an extraordinary future with more than 1,300 employees across 25 locations in 16 countries in Latin America, North America, Europe, and Asia. For more information, visit www.vtex.com. At VTEX, you will work in a challenge-driven environment and collaborate with amazing peers. If you are powerful individually, join us, and we will be unstoppable together. Apply for this job
Required fields are indicated on the form below. First Name * Last Name * Email * Phone Country * Phone * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile Website Please select your English proficiency: * Are you eligible to work in the country you\'re applying for? * We define eligibility as being a citizen, a permanent resident or a work visa holder. How did you hear about this position? * What is your total ANNUAL compensation expectation? Of this amount, how much do you expect for base salary and for variable compensation? * Please provide these information in your local currency and consider gross remuneration. Are you located in the New York Tri-State area and willing to be on-site in NYC 4 days per week? * Do you have any family members currently working at VTEX? If so, please list their names and positions. * Do you have any close friends or relatives who are Public Officers? If so, please list their names and their position in their government agency. (Private) Have you applied for this position in less than 4 months? * Do you have any special needs that we should be aware of in order to accommodate you during the recruitment process? * On Data Privacy Privacy Notice The personal data provided during this selection process will be collected and used exclusively for evaluating and selecting candidates. By proceeding with your registration, you are aware of the collection, use, and storage of your personal data by VTEX. For details, please visit vtex privacy page. If you have questions, contact our DPO at dpo@vtex.com. Confidentiality Notice * The information shared during this selection process is confidential and must be kept confidential. By enrolling in this selection process, you acknowledge that improper use may result in remedies against VTEX. The obligation of confidentiality remains in force after the selection process. By proceeding with your application, you certify that you read and agree to the confidentiality terms. If you have questions about confidentiality responsibilities, contact VTEX. We appreciate your cooperation in protecting VTEX\'s confidential information. Demographic Questions
Optional survey to evaluate diversity and inclusion efforts. Submission is voluntary and will not affect your application. This information is not public. Do you live with any disabilities? * Which racial/ethnic group best represents you? * How would you describe your sexual orientation? * How would you describe your gender identity? *
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