Digital Marketing and Social Media Manager
Sophia Genetics SA, Boston, MA, United States
Our Mission
We believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.
Your Mission The Digital Marketing and Social Media Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals.
This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs.
The Digital Marketing Manager focuses on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation.
The value you bring
Execute global digital marketing initiatives aligned with company strategy and regional needs
Translate global go-to-market strategies into digital campaign plans across all established channels
Support regional teams in localizing and implementing messaging and campaigns
Develop and manage multi-channel campaigns to drive awareness and lead generation
Manage assigned digital budget lines (paid search, paid social, display, third-party programs)
Track performance metrics and recommend tactical optimizations
Create and segment targeted audiences for ABM campaigns for the field and vertical marketing team
Website & Digital Performance Optimization
Manage website content updates and optimization for lead generation
Partner with content and field marketing to build strategic landing pages
Optimize website performance using SEO, PPC, and Google Analytics insights
Monitor inbound traffic, engagement metrics, and conversion rates
Campaign Activation & Performance Management
Support field and content marketing teams in activating digital campaigns
Develop nurture programs and retargeting strategies aligned with audience segmentation
Ensure timely setup and deployment of digital assets and landing pages
Compile dashboards and performance reports using analytics tools
Identify areas for optimization and recommend improvements based on data
Marketing Communication and Community Management
Develop and execute a global social media strategy aligned with brand, product marketing, and revenue marketing objectives across LinkedIn, X, YouTube, and emerging channels
Own the content calendar and publishing workflow, coordinating with Content and Vertical Marketing teams to promote clinical insights, thought leadership, events, product launches, and customer stories
Manage community engagement across platforms, responding to comments, messages, and discussions in a timely, compliant, and brand-appropriate manner
Monitor social listening tools and industry conversations to identify trends, competitive insights, and engagement opportunities within precision medicine and molecular diagnostics
Integrate social campaigns into broader demand generation, ABM, and paid media strategies
Requirements
Degree level educated or equivalent in digital marketing, web design, communications, or related field
5–7 years of experience in digital marketing
Experience working in international organizations preferred
Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
Deep knowledge and experiences of a CRM systems (Salesforce preferred), and marketing automation system
Knowledge of GDPR, CCPA, and CAN-SPAM compliance
Proficiency with Microsoft 365 Suite
Experience with marketing automation platforms (Pardot preferred)
Google Analytics, Google Ads Certified
CRM platforms (Salesforce preferred)
SEO tools and keyword research platforms
Project management tools (JIRA Preferred)
Knowledge of social media advertising platforms
Experience with an ABM platform a plus
Strong analytical mindset with ability to translate data into action
Experience building and optimizing digital campaigns
Solid understanding of marketing automation and lead lifecycle management
Strong organizational and project management skills
Benefits You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth.
Business recognition and accolades include:
World's most innovative companies (Top 10)
World's smartest companies (Top 50)
100 Best Places to Work in Boston
Top 10 European Tech Startup
Top 10 European biotechs startup to watch
Top 25 East-Coast Biotech to watch
Our benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us, but as a brief overview:
US: Outstanding Medical, Dental & Vision with 90% Employer Contribution
Company matched 401K at 4%
Company-paid short & long-term disability insurance
FSA commuter benefits
20 Days PTO, increasing to 25 with tenure; 5 Days Sick and 14 Public Holidays
Free EAP
Our DNA Like the strands of DNA itself, SOPHiA GENETICS and the team are deeply interconnected and reliant on each other to deliver. There are common threads across the team. Things that bind us together. Those things are Relentless Curious; Resilient & Nimble and Fearlessly Adventurous
Our Virtues At SOPHiA GENETICS we established our 7 Virtues to clarify how our principles show up each day through action. We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt and We Learn.
At the centre of our Virtues is our Mantra, We Care, which provides a constant reminder of the compassionate, benevolent, and hopeful nature of our mission and how it should be threaded through each of our Virtues and everything we do. Learn more about our DNA and Virtues on our Careers portal
The Process We use the power of AI to help our partners make decisions. If you’re utilising AI in your search and application process, why not use some of these prompts, or read our AI guide.
‘What impact can I expect to have on the world by working at SOPHiA GENETICS?’
‘I have an interview with SOPHiA GENETICS. What should I know before I meet with them?’
‘I am a *job title* - What can SOPHiA GENETICS offer my career?’
Apply now with your CV and any supporting information.
Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business. If you need additional support for accessibility, please contact our TA team for assistance.
Starting Date: Q2 2026 - Date as discussed
Location: Boston, MA - Hybrid work schedule
Contract: Permanent
MA Pay Range: $88K-$168K
Disclaimer:The estimated pay range represents a good faith estimate of what the Company expects to pay a successful applicant for the listed position and appeals specifically to candidates based in Massachusetts. Due to various factors, the estimated pay range may vary in other locations. Should the level or location of the role change during the hiring process, the applicable base range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, job related skills, years of experience, location, relevant education or training, internal equity, and alignment with market data. The range does not include benefits, and if applicable, bonus, commission, or equity.
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Your Mission The Digital Marketing and Social Media Manager is a hands-on digital marketing leader responsible for executing global digital marketing initiatives that support SOPHiA GENETICS’ brand visibility and inbound demand generation goals.
This role works with many different departments and areas of the organization, but partners closely with field marketing, product management, sales, and content teams to operationalize global strategy into measurable digital campaigns, optimized customer journeys, web experiences, and performance-driven marketing programs.
The Digital Marketing Manager focuses on operational efficiency, implementation excellence, performance optimization, and cross-functional collaboration to drive qualified inbound traffic, engagement, and lead generation.
The value you bring
Execute global digital marketing initiatives aligned with company strategy and regional needs
Translate global go-to-market strategies into digital campaign plans across all established channels
Support regional teams in localizing and implementing messaging and campaigns
Develop and manage multi-channel campaigns to drive awareness and lead generation
Manage assigned digital budget lines (paid search, paid social, display, third-party programs)
Track performance metrics and recommend tactical optimizations
Create and segment targeted audiences for ABM campaigns for the field and vertical marketing team
Website & Digital Performance Optimization
Manage website content updates and optimization for lead generation
Partner with content and field marketing to build strategic landing pages
Optimize website performance using SEO, PPC, and Google Analytics insights
Monitor inbound traffic, engagement metrics, and conversion rates
Campaign Activation & Performance Management
Support field and content marketing teams in activating digital campaigns
Develop nurture programs and retargeting strategies aligned with audience segmentation
Ensure timely setup and deployment of digital assets and landing pages
Compile dashboards and performance reports using analytics tools
Identify areas for optimization and recommend improvements based on data
Marketing Communication and Community Management
Develop and execute a global social media strategy aligned with brand, product marketing, and revenue marketing objectives across LinkedIn, X, YouTube, and emerging channels
Own the content calendar and publishing workflow, coordinating with Content and Vertical Marketing teams to promote clinical insights, thought leadership, events, product launches, and customer stories
Manage community engagement across platforms, responding to comments, messages, and discussions in a timely, compliant, and brand-appropriate manner
Monitor social listening tools and industry conversations to identify trends, competitive insights, and engagement opportunities within precision medicine and molecular diagnostics
Integrate social campaigns into broader demand generation, ABM, and paid media strategies
Requirements
Degree level educated or equivalent in digital marketing, web design, communications, or related field
5–7 years of experience in digital marketing
Experience working in international organizations preferred
Experience in healthcare, life sciences, SaaS, or molecular diagnostics strongly preferred
Deep knowledge and experiences of a CRM systems (Salesforce preferred), and marketing automation system
Knowledge of GDPR, CCPA, and CAN-SPAM compliance
Proficiency with Microsoft 365 Suite
Experience with marketing automation platforms (Pardot preferred)
Google Analytics, Google Ads Certified
CRM platforms (Salesforce preferred)
SEO tools and keyword research platforms
Project management tools (JIRA Preferred)
Knowledge of social media advertising platforms
Experience with an ABM platform a plus
Strong analytical mindset with ability to translate data into action
Experience building and optimizing digital campaigns
Solid understanding of marketing automation and lead lifecycle management
Strong organizational and project management skills
Benefits You will be joining an organisation with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth.
Business recognition and accolades include:
World's most innovative companies (Top 10)
World's smartest companies (Top 50)
100 Best Places to Work in Boston
Top 10 European Tech Startup
Top 10 European biotechs startup to watch
Top 25 East-Coast Biotech to watch
Our benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us, but as a brief overview:
US: Outstanding Medical, Dental & Vision with 90% Employer Contribution
Company matched 401K at 4%
Company-paid short & long-term disability insurance
FSA commuter benefits
20 Days PTO, increasing to 25 with tenure; 5 Days Sick and 14 Public Holidays
Free EAP
Our DNA Like the strands of DNA itself, SOPHiA GENETICS and the team are deeply interconnected and reliant on each other to deliver. There are common threads across the team. Things that bind us together. Those things are Relentless Curious; Resilient & Nimble and Fearlessly Adventurous
Our Virtues At SOPHiA GENETICS we established our 7 Virtues to clarify how our principles show up each day through action. We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt and We Learn.
At the centre of our Virtues is our Mantra, We Care, which provides a constant reminder of the compassionate, benevolent, and hopeful nature of our mission and how it should be threaded through each of our Virtues and everything we do. Learn more about our DNA and Virtues on our Careers portal
The Process We use the power of AI to help our partners make decisions. If you’re utilising AI in your search and application process, why not use some of these prompts, or read our AI guide.
‘What impact can I expect to have on the world by working at SOPHiA GENETICS?’
‘I have an interview with SOPHiA GENETICS. What should I know before I meet with them?’
‘I am a *job title* - What can SOPHiA GENETICS offer my career?’
Apply now with your CV and any supporting information.
Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business. If you need additional support for accessibility, please contact our TA team for assistance.
Starting Date: Q2 2026 - Date as discussed
Location: Boston, MA - Hybrid work schedule
Contract: Permanent
MA Pay Range: $88K-$168K
Disclaimer:The estimated pay range represents a good faith estimate of what the Company expects to pay a successful applicant for the listed position and appeals specifically to candidates based in Massachusetts. Due to various factors, the estimated pay range may vary in other locations. Should the level or location of the role change during the hiring process, the applicable base range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, job related skills, years of experience, location, relevant education or training, internal equity, and alignment with market data. The range does not include benefits, and if applicable, bonus, commission, or equity.
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