Senior Product Marketing Manager
Allianceled, Boston, NY, United States
About the Role
Location:
Remote, United States (San Francisco/New York/Boston Preferred)
Role Type:
Full-Time
Reporting to:
Chief Operating Officer
Compensation:
$110,000 to $150,000 per year
CodePath is seeking to hire our first Senior Product Marketing Manager (Senior PMM) to build and execute the core product marketing foundation for our earned revenue offerings, with a strong emphasis on sales-facing execution, positioning consistency, and go-to-market enablement.
This role will serve as the bridge between Product, Revenue, and external stakeholders, translating product strategy, internal documentation, and market insight into clear, compelling materials that enable partners to understand, adopt, and expand CodePath’s offerings.
The Senior PMM will operate as a hands‑on strategic individual contributor, responsible for building the systems, messaging, and collateral needed to support revenue goals, while laying the groundwork for a scalable product marketing function over time.
Key Activities Product Positioning & Messaging
Lead the development of clear, consistent positioning and messaging for CodePath’s earned revenue products and programs
Translate existing product briefs, internal documentation, and outcomes data into stakeholder‑ready narratives tailored to university and employer decision‑makers
Go‑To‑Market Strategy & Launches
Partner with Product and Revenue to shape go‑to‑market strategy, incorporating market insights, partner feedback, and organizational priorities
Define and execute go‑to‑market plans, including target audiences, launch goals, success metrics, messaging, enablement, and launch coordination
Support renewal and expansion motions with existing partners through data‑driven content and positioning, developed in partnership with MEL and Revenue teams
Revenue Enablement
Enable Earned Revenue, Strategic Partnerships, and Development teams with clear, consistent sales and partner‑facing materials, including decks, one‑pagers, pitch narratives, and competitive positioning
Lead internal enablement and training for new offerings and updates
Customer, Market & Impact Insights
Serve as the voice of the partner and market by gathering and synthesizing insights from partner conversations, revenue teams, and market research
Translate partner feedback and impact data into actionable guidance that informs product positioning, go‑to‑market decisions, and product priorities
Competitive & Ecosystem Positioning
Analyze the broader ecosystem of computer science education and workforce development to understand how CodePath fits within the market
Clearly articulate CodePath’s differentiation and category positioning in ways that are relevant to partner decision‑makers
Translate competitive insight into clear positioning guidance and sales enablement, helping partner‑facing teams articulate why CodePath is uniquely positioned in the market
What Success looks like
A cohesive, updated set of sales and partner‑facing materials supporting 2026 revenue goals
Improved consistency and confidence across partner‑facing teams in how CodePath’s offerings are positioned
Clear articulation of CodePath’s differentiation beyond student outcomes, supporting earned revenue growth
Market and stakeholder insights that directly inform positioning, enablement, and product decisions
Qualifications Required
6+ years of experience in Product Marketing or closely related B2B roles
Experience working in multi‑stakeholder, partner‑led environments (e.g., education, workforce, enterprise)
Proven ownership of positioning, GTM strategy, and enablement
Strong cross‑functional collaboration and influence skills
Excellent written and verbal communication skills
Comfort operating in a mission‑driven, evolving organization
Strong understanding of AI concepts, trends, and applications
Preferred
Experience in EdTech, workforce development, or B2B2C models
Familiarity with higher education and/or employer partnership cycles
Experience translating outcomes or impact data into compelling narratives
Experience mentoring or guiding product marketing efforts
Experience building or evolving product marketing foundations in an early‑stage or scaling organization
Familiarity with content creation tools (e.g., Canva) is a plus
Compensation CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Senior Manager level position at an annual salary of $110,000 to $150,000. Salary is determined based on your relevant experience and skills as evaluated through our interview process.
Full‑Time Employee Benefits
Health & Wellness: Medical, dental, and vision insurance (90% employer‑covered for employees and dependents), employer‑funded healthcare reimbursement, FSAs, and Employee Assistance Program
Financial Security: 401(k), employer‑paid life & disability insurance, and identity theft protection
Work‑Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year‑end company closure (Dec 24 – Jan 2)
Professional Growth: $1,000 annual professional development stipend and home office setup support
Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings
Pay range $110,000 - $150,000 USD
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Remote, United States (San Francisco/New York/Boston Preferred)
Role Type:
Full-Time
Reporting to:
Chief Operating Officer
Compensation:
$110,000 to $150,000 per year
CodePath is seeking to hire our first Senior Product Marketing Manager (Senior PMM) to build and execute the core product marketing foundation for our earned revenue offerings, with a strong emphasis on sales-facing execution, positioning consistency, and go-to-market enablement.
This role will serve as the bridge between Product, Revenue, and external stakeholders, translating product strategy, internal documentation, and market insight into clear, compelling materials that enable partners to understand, adopt, and expand CodePath’s offerings.
The Senior PMM will operate as a hands‑on strategic individual contributor, responsible for building the systems, messaging, and collateral needed to support revenue goals, while laying the groundwork for a scalable product marketing function over time.
Key Activities Product Positioning & Messaging
Lead the development of clear, consistent positioning and messaging for CodePath’s earned revenue products and programs
Translate existing product briefs, internal documentation, and outcomes data into stakeholder‑ready narratives tailored to university and employer decision‑makers
Go‑To‑Market Strategy & Launches
Partner with Product and Revenue to shape go‑to‑market strategy, incorporating market insights, partner feedback, and organizational priorities
Define and execute go‑to‑market plans, including target audiences, launch goals, success metrics, messaging, enablement, and launch coordination
Support renewal and expansion motions with existing partners through data‑driven content and positioning, developed in partnership with MEL and Revenue teams
Revenue Enablement
Enable Earned Revenue, Strategic Partnerships, and Development teams with clear, consistent sales and partner‑facing materials, including decks, one‑pagers, pitch narratives, and competitive positioning
Lead internal enablement and training for new offerings and updates
Customer, Market & Impact Insights
Serve as the voice of the partner and market by gathering and synthesizing insights from partner conversations, revenue teams, and market research
Translate partner feedback and impact data into actionable guidance that informs product positioning, go‑to‑market decisions, and product priorities
Competitive & Ecosystem Positioning
Analyze the broader ecosystem of computer science education and workforce development to understand how CodePath fits within the market
Clearly articulate CodePath’s differentiation and category positioning in ways that are relevant to partner decision‑makers
Translate competitive insight into clear positioning guidance and sales enablement, helping partner‑facing teams articulate why CodePath is uniquely positioned in the market
What Success looks like
A cohesive, updated set of sales and partner‑facing materials supporting 2026 revenue goals
Improved consistency and confidence across partner‑facing teams in how CodePath’s offerings are positioned
Clear articulation of CodePath’s differentiation beyond student outcomes, supporting earned revenue growth
Market and stakeholder insights that directly inform positioning, enablement, and product decisions
Qualifications Required
6+ years of experience in Product Marketing or closely related B2B roles
Experience working in multi‑stakeholder, partner‑led environments (e.g., education, workforce, enterprise)
Proven ownership of positioning, GTM strategy, and enablement
Strong cross‑functional collaboration and influence skills
Excellent written and verbal communication skills
Comfort operating in a mission‑driven, evolving organization
Strong understanding of AI concepts, trends, and applications
Preferred
Experience in EdTech, workforce development, or B2B2C models
Familiarity with higher education and/or employer partnership cycles
Experience translating outcomes or impact data into compelling narratives
Experience mentoring or guiding product marketing efforts
Experience building or evolving product marketing foundations in an early‑stage or scaling organization
Familiarity with content creation tools (e.g., Canva) is a plus
Compensation CodePath has standardized salaries based on the position’s level, no matter where you live. For this role, we’re hiring for a Senior Manager level position at an annual salary of $110,000 to $150,000. Salary is determined based on your relevant experience and skills as evaluated through our interview process.
Full‑Time Employee Benefits
Health & Wellness: Medical, dental, and vision insurance (90% employer‑covered for employees and dependents), employer‑funded healthcare reimbursement, FSAs, and Employee Assistance Program
Financial Security: 401(k), employer‑paid life & disability insurance, and identity theft protection
Work‑Life Balance: Generous PTO, paid holidays, 10 weeks of fully paid parental leave, and an annual year‑end company closure (Dec 24 – Jan 2)
Professional Growth: $1,000 annual professional development stipend and home office setup support
Student Loan Forgiveness: CodePath is a qualifying employer for Public Service Loan Forgiveness (PSLF), helping employees manage student loan debt
Additional Perks: Pet wellness plans, legal services, home/auto insurance discounts, and exclusive marketplace savings
Pay range $110,000 - $150,000 USD
#J-18808-Ljbffr