Senior Marketing Manager (Real Estate)
CohnReznick, Charlotte, NC, United States
Job Description
As CohnReznick grows, so do our career opportunities.
As one of the nation’s top professional services firms, CohnReznick creates rewarding careers in advisory, assurance, and tax with team members who value innovation and collaboration in everything they do!
CohnReznick helps organizations optimize performance, manage risk, and maximize value through CohnReznick LLP (assurance services) and CohnReznick Advisory LLC (advisory and tax services).
Together, the firm provides leaders with deep industry knowledge and relationships, solutions to address clients’ unique business goals and risks, and insight on how emerging market forces can drive opportunity.
With offices nationwide, the firm serves organizations around the world as an independent member of Nexia.
We have an exciting career opportunity for a
Senior Marketing Manager
to join the
Real Estate Marketing
team.
CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices.
This position is considered remote, meaning it does not require job duties to be performed within proximity of a CohnReznick office.
However, as a remote employee, you may be required to be present at an office with scheduled notice for client work, team meetings, or trainings.
Your Team. Join a team of creative and committed marketing and business development professionals responsible for creating and executing the marketing strategy that helps drive our growth in key industry verticals.
Data-driven and impact-focused, you’ll help the firm reach new heights in our affordable housing, commercial real estate, and construction markets.
Why CohnReznick? At CohnReznick, we’re united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities.
Whether it’s working alongside your peers to solve a client challenge or volunteering together, there are many ways to find your “why.”
We invest in a robust Total Rewards package that includes generous PTO, flexible work, expanded parental leave, extensive learning & development, and paid time off for volunteers.
Your Role. Reporting to the Portfolio Marketing Managing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan that targets affordable housing and commercial real estate developers, operators, investors, and construction contractors.
With a nuanced understanding of the Real Estate industry, you will execute marketing campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create compelling client experiences, and drive demand.
Responsibilities (but not limited to)
Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
Build and manage the industry marketing plan and budget.
Drive awareness by creating practice messaging that targets buyer personas and the practice’s ideal client profile and communicates the practice’s point-of-view.
Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
Produce and deliver thought leadership across paid, earned, and owned channels.
Identify and drive sales enablement initiatives, focusing on client expansion and cross‑selling.
Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership.
Connect go-to-market strategies across Real Estate sub‑industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.
Your Experience Successful candidates will have professional services (accounting or consulting) experience targeting the real‑estate industry sectors and a proven track record for driving marketing‑influenced revenue.
A dynamic and innovative work environment is expected.
8+ years of professional services marketing and/or business development experience required.
3+ years of experience in real‑estate professional services marketing required; affordable housing sector experience preferred.
Strong marketing and campaign planning skills, proven history working with content, event, marketing automation, web, and social marketers to deliver campaign ROI.
Exceptional strategic and critical‑thinking skills combined with a consultative approach to working with industry leaders, client‑service professionals, and marketing at all levels.
Significant project‑management, organization, delegation, and multi‑tasking skills to manage multiple priorities in a fast‑paced, deadline‑driven environment.
Persuasive communication skills: able to gain consensus through influence and pivot when warranted; demonstrates an executive presence.
Team‑player mindset; able to strategize in the morning, consult with SMEs over lunch, and “roll‑up‑their‑sleeves” to create impact in the afternoon.
Prior experience managing experienced marketing professionals is required; this position has two direct reports.
Significant experience with a complex marketing technology stack, including CRM, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Monday.com) as well as Microsoft Office.
Experience with Microsoft CoPilot to create go‑to‑market efficiencies preferred.
Undergraduate degree in Marketing, Business, or a related field; a master’s degree preferred.
Equal Employment Opportunity CohnReznick is an equal‑opportunity employer, committed to a diverse and inclusive team.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or disability.
We will not discriminate on the basis of disability.
For more information, please see Equal Employment Opportunity Posters.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at CRaccommodation@CohnReznick.com.
This email address is reserved for individuals with disabilities in need of assistance only.
CohnReznick does not accept unsolicited resumes from third‑party recruiters unless such recruiters are currently engaged by the CohnReznick Talent Acquisition Team by way of a written agreement.
Any employment agency or person who submits an unsolicited resume does so with the understanding that CohnReznick may hire that applicant at its discretion without any fee owed to the submitting agency.
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As CohnReznick grows, so do our career opportunities.
As one of the nation’s top professional services firms, CohnReznick creates rewarding careers in advisory, assurance, and tax with team members who value innovation and collaboration in everything they do!
CohnReznick helps organizations optimize performance, manage risk, and maximize value through CohnReznick LLP (assurance services) and CohnReznick Advisory LLC (advisory and tax services).
Together, the firm provides leaders with deep industry knowledge and relationships, solutions to address clients’ unique business goals and risks, and insight on how emerging market forces can drive opportunity.
With offices nationwide, the firm serves organizations around the world as an independent member of Nexia.
We have an exciting career opportunity for a
Senior Marketing Manager
to join the
Real Estate Marketing
team.
CohnReznick is a hybrid firm and most of our professionals are located within a commutable distance to one of our offices.
This position is considered remote, meaning it does not require job duties to be performed within proximity of a CohnReznick office.
However, as a remote employee, you may be required to be present at an office with scheduled notice for client work, team meetings, or trainings.
Your Team. Join a team of creative and committed marketing and business development professionals responsible for creating and executing the marketing strategy that helps drive our growth in key industry verticals.
Data-driven and impact-focused, you’ll help the firm reach new heights in our affordable housing, commercial real estate, and construction markets.
Why CohnReznick? At CohnReznick, we’re united by a common mission to create opportunity, value, and trust for our clients, our people, and our communities.
Whether it’s working alongside your peers to solve a client challenge or volunteering together, there are many ways to find your “why.”
We invest in a robust Total Rewards package that includes generous PTO, flexible work, expanded parental leave, extensive learning & development, and paid time off for volunteers.
Your Role. Reporting to the Portfolio Marketing Managing Director, the Real Estate Industry Senior Marketing Manager creates and executes a marketing plan that targets affordable housing and commercial real estate developers, operators, investors, and construction contractors.
With a nuanced understanding of the Real Estate industry, you will execute marketing campaigns across paid, earned, and owned channels to enhance visibility, shape buyer perception, create compelling client experiences, and drive demand.
Responsibilities (but not limited to)
Research and analyze industry trends and competitors to identify growth opportunities and create market differentiation.
Build and manage the industry marketing plan and budget.
Drive awareness by creating practice messaging that targets buyer personas and the practice’s ideal client profile and communicates the practice’s point-of-view.
Create and execute campaigns that maximize lead generation across all channels to strengthen the sales pipeline.
Produce and deliver thought leadership across paid, earned, and owned channels.
Identify and drive sales enablement initiatives, focusing on client expansion and cross‑selling.
Measure, report, and communicate marketing campaigns/programs to the industry team and practice and marketing leadership.
Connect go-to-market strategies across Real Estate sub‑industry verticals, driving collaboration between Commercial Real Estate, Affordable Housing, and Construction.
Your Experience Successful candidates will have professional services (accounting or consulting) experience targeting the real‑estate industry sectors and a proven track record for driving marketing‑influenced revenue.
A dynamic and innovative work environment is expected.
8+ years of professional services marketing and/or business development experience required.
3+ years of experience in real‑estate professional services marketing required; affordable housing sector experience preferred.
Strong marketing and campaign planning skills, proven history working with content, event, marketing automation, web, and social marketers to deliver campaign ROI.
Exceptional strategic and critical‑thinking skills combined with a consultative approach to working with industry leaders, client‑service professionals, and marketing at all levels.
Significant project‑management, organization, delegation, and multi‑tasking skills to manage multiple priorities in a fast‑paced, deadline‑driven environment.
Persuasive communication skills: able to gain consensus through influence and pivot when warranted; demonstrates an executive presence.
Team‑player mindset; able to strategize in the morning, consult with SMEs over lunch, and “roll‑up‑their‑sleeves” to create impact in the afternoon.
Prior experience managing experienced marketing professionals is required; this position has two direct reports.
Significant experience with a complex marketing technology stack, including CRM, Marketing Automation, and Marketing Project Management (e.g., Marketo, Microsoft Dynamics, Monday.com) as well as Microsoft Office.
Experience with Microsoft CoPilot to create go‑to‑market efficiencies preferred.
Undergraduate degree in Marketing, Business, or a related field; a master’s degree preferred.
Equal Employment Opportunity CohnReznick is an equal‑opportunity employer, committed to a diverse and inclusive team.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or disability.
We will not discriminate on the basis of disability.
For more information, please see Equal Employment Opportunity Posters.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at CRaccommodation@CohnReznick.com.
This email address is reserved for individuals with disabilities in need of assistance only.
CohnReznick does not accept unsolicited resumes from third‑party recruiters unless such recruiters are currently engaged by the CohnReznick Talent Acquisition Team by way of a written agreement.
Any employment agency or person who submits an unsolicited resume does so with the understanding that CohnReznick may hire that applicant at its discretion without any fee owed to the submitting agency.
#J-18808-Ljbffr