Marketing Operations Specialist

Position Summary The Marketing Operations Specialist plays a key role in bringing high‑impact marketing campaigns to life across the U.S. and Canada. With a strong focus on print and digital execution, this role sits at the center of campaign operations—ensuring initiatives move seamlessly from concept to launch, on time, on brand, and on budget. In this role, you’ll manage the behind‑the‑scenes details that make great marketing possible. You’ll coordinate workflows, oversee timelines, partner with vendors, and track performance across integrated campaigns. Your work will help ensure marketing programs are executed efficiently and consistently, while continuously improving processes and outcomes through reporting and optimization. This is an ideal opportunity for a detail‑oriented marketer who enjoys balancing organization, collaboration, and creativity, and wants hands‑on ownership of campaign execution in a fast‑paced, cross‑functional environment. Essential Functions Support day‑to‑day marketing operations for US and Canada with a focus on campaign planning and execution to drive sales, strengthen brand presence, grow the customer base and improve operational efficiency. Plan, coordinate, and manage print and digital marketing campaigns from kickoff through distribution for retail flyers, catalogs, and direct mail. Ensure alignment with campaign objectives, production timelines and budget requirements, while coordinating cross‑functional teams and external vendors to deliver accurate, on‑time execution. Collaborate with merchandising, creative, and marketing teams to support merchandising and marketing priorities, initiatives and strategy. Partner with merchandising teams to align campaign plan with product strategies, promotions and seasonal assortments. Support integrated marketing efforts by ensuring alignment across channels and stakeholders. Maintain calendars/schedules, documentation and operational processes for marketing programs. Ensure internal and external production schedules are accurate at all times and shared with internal and external partners. Organize and maintain centralized documentation to support transparency, consistency and efficiency within the team. Support pre‑campaign and post‑campaign performance reporting, including sales, margin, response rate, and ROI insights. Identify opportunities to improve efficiency, reduce costs, and optimize marketing operations workflows. All other duties as assigned. Experience / Qualifications Minimum Degree Required: Associate Degree in Marketing Preferred Degree: Bachelor’s Degree in Marketing Certificate(s) or License(s): Experience: 1-3 years of experience in Marketing Knowledge, Skills and Ability Merchandising and Marketing experience Enthusiasm for the Outdoors Strong communications (both verbal and written) skills required Must be a self‑starter who takes responsibility and ownership of projects Strong organizational and time management skills are required Proficient in Microsoft Office Suite Travel Requirements 0-10% Physical Requirements Regularly performs computer work and sits. Occasionally walks and stands. Seldom/never lifts up to 50lbs. Independent Judgement Performs tasks and duties under general supervision, using established procedures and innovation. Chooses from limited alternatives to resolve problems. Occasional independent judgment is required to complete work assignments. Often makes recommendations to work procedures, policies, and practices. Full Time Benefits Summary Medical Dental Vision Health Savings Account Flexible Spending Account Voluntary benefits 401k Retirement Savings Paid holidays Paid vacation Paid sick time Bass Pro Cares Fund And more! Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law. Reasonable Accommodations Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliance@basspro.com. Bass Pro Shops #J-18808-Ljbffr