Growth Content Strategist

HAYPP GROUP At Haypp Group, we’re driven by a higher purpose to address one of the world’s biggest public health crises: how to put an end to smoking. Globally, there are still more than 1 billion active smokers, and every year around 8 million people die from largely preventable, smoking‑related diseases. Our goal is to empower adult nicotine users to make less harmful choices and, in doing so, save lives. We do this by being the go‑to online retailer for safer nicotine alternatives. Haypp Group is one of the Nordic region’s leading e‑commerce retailers when it comes to safer nicotine alternatives with 17 digital storefronts and an established presence in 7 countries. Nicotine pouches (snus) were invented in Sweden, so it makes sense that this is where our head office is based—but the US is by far our fastest growing market. Over the years, we’ve served millions of customers through our dedicated US site Nicokick, with that number steadily increasing. With around 280 team members spread between Europe and the US, we’re now in the process of scaling our local operations in Arlington, Virginia. There’s no doubt that we are an innovative, fast‑moving company on a strong growth trajectory. At Haypp Group, you’ll experience the perks of a Scandinavian‑American workplace without having to move overseas. We are an open‑minded organization with energy and drive, where ideas are welcomed from all levels and you’re valued for being you. THE ROLE As we continue expanding in the U.S. market, we’re looking for a Growth Content Strategist to scale our content efforts for Nicokick with a focus on growth, acquisition, and long‑term brand building. In this role, you’ll own the content strategy across SEO‑driven content, landing pages, and lifecycle content—driving qualified traffic, increasing engagement, strengthening site authority, and supporting conversion and customer value. This is not a traditional content role focused on output alone; you’ll build a performance‑driven content engine that balances creativity with data, delivering content that is both high‑performing and differentiated. You will define and own the content roadmap, working closely with the Senior SEO Strategist to ensure content priorities are aligned and integrated into the broader SEO roadmap for the U.S. market. You’ll collaborate cross‑functionally with Performance Marketing, SEO, Merchandising, CRM, and Compliance to ensure content is fully integrated into our growth strategy. The role also works closely with relevant CoE teams, aligning with centrally defined frameworks and ways of working, while execution remains owned by the local organization. This is a full‑time role based in Arlington, Virginia. What You Will Do Develop and execute a full‑funnel content strategy to drive traffic, engagement, and revenue Own the content roadmap, aligned with search intent, trends, and business impact Partner with SEO on keyword strategy while owning content planning and execution Identify high‑intent opportunities and build scalable SEO‑driven content initiatives Create and optimize landing pages for organic and paid traffic Write and refine high‑converting product, category, and promotional content Develop content that increases engagement and strengthens brand authority Collaborate with SEO, CRO, and Performance Marketing to improve CVR, AOV, and LTV Support lifecycle and retention content together with CRM Track and optimize performance across traffic, engagement, rankings, and revenue Ensure all content meets regulatory and compliance requirements Stay up to date with AI‑driven search and leverage AI tools to scale content and optimization What We Are Looking For 5+ years of experience in content strategy, SEO, or performance‑driven content Proven track record of driving traffic, engagement, and revenue through content Strong understanding of SEO, keyword strategy, and content optimization Experience from e‑commerce or DTC environments Ability to create content that drives both conversion and brand authority Strong analytical mindset and data‑driven decision making Experience or interest in working with AI tools and AI‑driven content Excellent collaboration and stakeholder management skills A BONUS IF YOU ALSO BRING Experience in regulated industries (nicotine, alcohol, pharma, etc.) Familiarity with e‑commerce platforms such as Magento Experience working closely with Paid Media, CRO, and CRM teams Understanding of affiliate or performance marketing ecosystems YOU WILL PROBABLY THRIVE HERE IF YOU Enjoy owning strategy while staying close to execution Are motivated by driving measurable growth and revenue through content Thrive in a fast‑paced, performance‑driven environment Like combining creativity with data and experimentation What We Offer We are a value‑driven company with our values—We team up, Innovation Drives Us, Inclusion and Non‑Hierarchy, and Going the Extra Mile—at the heart of everything we do. With us, you can expect a collaborative environment where people support each other and where your voice is always heard. We welcome ideas from all levels, embrace new ways of working, and encourage experimentation. At Haypp Group, you’ll feel safe, appreciated, and challenged at the same time. We foster an open and inclusive culture where you’re valued for who you are. On top of that, we offer generous vacation allowance, comprehensive health benefits, and a culture that supports both balance and ambition. SEND US YOUR APPLICATION TODAY! If this sounds like a place where you would want to contribute and grow, let us know you’re interested by submitting your application. Haypp Group is committed to equality and diversity, and we welcome applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, and marital status. If you have any questions about the role, feel free to reach out to our responsible recruiter Anna Persson at anna.persson@hayppgroup.com. We look forward to hearing from you! #J-18808-Ljbffr