Brand Manager - Riboli Family Wines

Overview At Riboli Family Wines, we have spent over a century perfecting our craft. As a four-generation, family-owned winery and one of America\'s fastest-growing wine producers, we create brands that people genuinely love, including Stella Rosa, Spritz Del Conte, San Simeon, and San Antonio. We are rooted in California and committed to quality, sustainability, and innovation. We honor our heritage while shaping the future of winemaking. Role Summary This Brand Manager will support the planning and execution of brand initiatives across our San Antonio Winery heritage brands and select innovation brands. This role is responsible for developing and executing impactful marketing campaigns and driving brand growth across the assigned portfolio. Responsibilities Lead brand positioning and identity across multiple brand portfolios, ensuring consistency across all consumer and trade touchpoints. Partner with design teams to develop cohesive brand materials and packaging updates aligned with brand strategy. Act as brand lead internally and externally, aligning cross-functional teams around clear priorities and objectives. Develop and execute national marketing campaigns supporting brand growth across on- and off-premise channels. Create sales sheets, tech sheets, and brand tools to support distributor and retail execution. Build and present brand programs and initiatives to Sales teams to drive distribution and activation. Ensure alignment between national campaigns and trade marketing initiatives. Manage relationships with external agencies where relevant. Develop campaign briefs and oversee execution from concept through launch. Monitor timelines, budgets, and deliverables to ensure on-time and on-brand execution. Provide strategic direction and performance feedback to agency partners. Support development of social media strategy aligned with national campaigns and brand positioning. Direct content calendars and creative execution in partnership with internal teams and agencies. Monitor performance metrics and optimize content strategy based on insights. Support development and execution of paid media strategy across digital, social, print, and trade channels. Coordinate asset creation, trafficking, and launch timelines with internal stakeholders. Analyze campaign performance to inform optimization and future planning. Partner with PR agencies to support product launches, brand storytelling, and media outreach. Develop press materials and coordinate product sampling for key media opportunities. Track media coverage and evaluate impact against brand objectives. Lead annual brand budget planning and ongoing budget tracking to ensure alignment with strategic priorities and financial targets. Manage NPD pipeline tracking and commercialization timelines to support successful product launches. Oversee go-to-market planning and in-market deployment across channels to ensure successful launch execution. Partner with cross-functional teams to ensure seamless execution of brand priorities. Qualifications Bachelor’s degree in Marketing, Business Administration, or related field 3–6+ years of experience in wine, spirits, CPG, or beverage alcohol brand management Proven experience managing brand strategy and commercial performance Proficiency in Microsoft Office, project management tools (Asana preferred), and DAM systems Bilingual (English/Spanish) preferred Job code: EX-9A27896E Job type: Full-time Location: California About the company: Nosh.com Be vigilant about potential scams, phishing attempts, or fraudulent activities, and seek credible sources or reviews to assess the trustworthiness of the company. Remember, your personal and financial security is paramount, and taking preventive measures is crucial to safeguarding your information from potential risks and unauthorized use. SupportFinity is not responsible for any consequences that may arise from disclosing such information to unauthorized or fraudulent entities. #J-18808-Ljbffr