Digital Marketing & Communications Manager

Digital Marketing & Communications Manager Description of Work The Digital Marketing and Communications Manager will be responsible for developing and implementing comprehensive digital marketing and communication strategies in support of ASEM’s recruitment and enrollment goals. Reporting to the Director of Enrollment Marketing, Communications and Visitor Experience, the manager will support digital asset development, implement digital marketing and communication strategies across established digital platforms, monitor and optimize the campaigns to improve digital campaign outcomes, and embed communication messaging established by the ASEM communication team within digital components. The role will include a high-level of communication between agency partners, college partners and ASEM leaders, project managing timely deliverables to ensure digital and social campaign effectiveness, and working collaboratively internally with ASEM Assistant Director of Marketing roles on alignment of communications messaging. In addition to managing digital campaigns and content, this role would coordinate with university departments—including but not limited to UCOMM and Student Life—that manage and maintain social media platforms used by prospective students, helping align content development and ensure that relevant, time-sensitive enrollment information is communicated effectively. As an EO employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://equity.unl.edu/notice-nondiscrimination/ Minimum Required Qualifications Bachelor’s degree plus 3 years of experience with managing digital media and campaigns Experience translating key messaging and communication into strategic execution in support of business goals. Excellent oral communication skills and a strong writing portfolio. Experience analyzing digital media data to create strong arguments that advance strategic initiatives. Experience building relationships across an organization in service of communication goals, especially with non-communication professionals. Experience being accountable for digital media performance. Experience with digital media and social media Experience with translating key messaging and communication fundamentals into strategic execution in support of business goals. Preferred Qualifications 5 years of digital media management and content development Experience supporting digital media campaigns and conversions Experience with communications to senior leadership. Experience managing cross-departmental projects within a mid- to large-sized organization. Experience with managing digital agency. Background & Eligibility Requirements Pre-Placement Driving Record Review Required: No Physical Requirements: No Commercial Driver’s License (CDL) required. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances. No Criminal History Background Check Required: Yes Posted Salary: $53,000/year minimum Location Lincoln, NE How to Apply Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your resume, cover letter, and list of references as three (3) separate documents in MS Word or PDF format. #J-18808-Ljbffr