Associate Director, Creator Partnerships Job at Bully Pulpit International in Lo
Bully Pulpit International, Los Angeles, CA, United States
Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government and we communicate without barriers and measure what matters. We have more than 350 team members in six countries and thirteen offices — Berlin, Brussels, Chicago, D.C., London, Los Angeles, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise across strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for both American and European clients.
Starting Salary Range: $90,000 - $100,000 Location: Expectation to work from DC, New York, Chicago, SF or LA offices at least 3 days a week (LA Preferred)
The Impact You Will Make We are seeking a full-time Associate Director, who will drive creator partnerships and activations for a diverse client portfolio spanning public affairs, nonprofit and advocacy campaigns, and electoral politics. Reporting to the Head of Creator Partnerships, you will lead end-to-end strategy and execution for your campaigns, harnessing a deep understanding of platforms like TikTok, Instagram, Substack, and Discord to shift key audiences' attitudes and behaviors.
While the Creator team sits on the Paid Media team, your work will integrate traditional paid creator programs and ongoing organic engagements into authentic partnerships that include short-form video, integrations, events, and more. You will be responsible for managing client work streams and delivering high-impact activations that meet rigorous campaign objectives.
What The Day-to-Day Looks Like Strategy & Platform Expertise
Lead end-to-end creator campaign strategy and execution, using insights-driven approaches to identify the platforms, creators, and cultural moments that best align with client objectives and reach harder-to-reach audiences
Serve as a platform expert, staying ahead of trends in social subcultures and emerging platforms to advise internal teams and clients on how to activate them through both organic and paid strategies
Evangelize the "why" behind creator work, helping stakeholders understand the strategic relevance of parasocial trust, authenticity, and cultural legitimacy over simple reach
Program Execution & Innovation
Oversee the daily lifecycle of creator programs, including identification, relationship management, negotiation, contracting, and performance tracking across a tiered ecosystem of creators (ranging from micro-influencers to celebrities)
Drive operational efficiency by utilizing technology platforms and innovative tools to improve workflows, identification, and campaign measurement Manage high-velocity work streams, navigating competing priorities to meet rigorous campaign deadlines in a fast-paced environment
Integrated Collaboration
Drive cross-functional delivery, working with Strategic Communications, Marketing, and Creative teams to ensure creator work is story-first and integrated into the broader campaign narrative
Partner with Client Services to manage work streams and support pitching and reporting, using cultural fluency to influence client decision-making and articulate strategic value
Requirements
7+ years of combined social media and creator marketing. Experience within public affairs, political advocacy, or nonprofit sectors is a strong plus
Deep knowledge of the creator ecosystem from ideation to execution, including hands-on experience with platform-specific strategies
Strong ability to pitch strategic recommendations and influence both internal stakeholders and senior-level clients
Proven track record of managing complex client work streams and moving quickly in a high-pressure environment
Proficiency in using technology platforms for creator identification, management, and workflow optimization
An understanding of how cultural narratives drive perception, legitimacy, and behavior
Benefits BPI offers a wide range of benefits to U.S.-based employees, including
100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents . BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.
We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition or genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging - so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings!
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Starting Salary Range: $90,000 - $100,000 Location: Expectation to work from DC, New York, Chicago, SF or LA offices at least 3 days a week (LA Preferred)
The Impact You Will Make We are seeking a full-time Associate Director, who will drive creator partnerships and activations for a diverse client portfolio spanning public affairs, nonprofit and advocacy campaigns, and electoral politics. Reporting to the Head of Creator Partnerships, you will lead end-to-end strategy and execution for your campaigns, harnessing a deep understanding of platforms like TikTok, Instagram, Substack, and Discord to shift key audiences' attitudes and behaviors.
While the Creator team sits on the Paid Media team, your work will integrate traditional paid creator programs and ongoing organic engagements into authentic partnerships that include short-form video, integrations, events, and more. You will be responsible for managing client work streams and delivering high-impact activations that meet rigorous campaign objectives.
What The Day-to-Day Looks Like Strategy & Platform Expertise
Lead end-to-end creator campaign strategy and execution, using insights-driven approaches to identify the platforms, creators, and cultural moments that best align with client objectives and reach harder-to-reach audiences
Serve as a platform expert, staying ahead of trends in social subcultures and emerging platforms to advise internal teams and clients on how to activate them through both organic and paid strategies
Evangelize the "why" behind creator work, helping stakeholders understand the strategic relevance of parasocial trust, authenticity, and cultural legitimacy over simple reach
Program Execution & Innovation
Oversee the daily lifecycle of creator programs, including identification, relationship management, negotiation, contracting, and performance tracking across a tiered ecosystem of creators (ranging from micro-influencers to celebrities)
Drive operational efficiency by utilizing technology platforms and innovative tools to improve workflows, identification, and campaign measurement Manage high-velocity work streams, navigating competing priorities to meet rigorous campaign deadlines in a fast-paced environment
Integrated Collaboration
Drive cross-functional delivery, working with Strategic Communications, Marketing, and Creative teams to ensure creator work is story-first and integrated into the broader campaign narrative
Partner with Client Services to manage work streams and support pitching and reporting, using cultural fluency to influence client decision-making and articulate strategic value
Requirements
7+ years of combined social media and creator marketing. Experience within public affairs, political advocacy, or nonprofit sectors is a strong plus
Deep knowledge of the creator ecosystem from ideation to execution, including hands-on experience with platform-specific strategies
Strong ability to pitch strategic recommendations and influence both internal stakeholders and senior-level clients
Proven track record of managing complex client work streams and moving quickly in a high-pressure environment
Proficiency in using technology platforms for creator identification, management, and workflow optimization
An understanding of how cultural narratives drive perception, legitimacy, and behavior
Benefits BPI offers a wide range of benefits to U.S.-based employees, including
100% company-paid medical, dental, and vision insurance, a 401(k) program with employer match up to 4%, generous time off for vacation, $50 monthly phone reimbursement, unlimited sick time, and 16 weeks of paid leave for new parents . BPI's benefits prioritize employee wellness and progressive support to our diverse workforce.
We are an equal opportunity employer and make employment decisions based on individual commitment to excellence. We want to have the best qualified people in every job. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion or religious creed, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, marital status, status as a protected veteran, physical or mental disability, medical condition or genetic information or characteristics (or those of a family member) or any other consideration made unlawful by applicable federal, state or local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. BPI is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging - so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to still consider submitting an application. We consider applications holistically and you may be just the right candidate for this role or another one of our openings!
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