SEO Specialist Job at Market My Market in Charlotte

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Position Overview

The SEO Specialist will focus on executing specialized SEO tasks across all client accounts with high-quality standards and volume requirements. This role specializes in one primary area of SEO (technical, local, on-page, or auditing) and contributes to elevating this specialty across all client campaigns. The Specialist may oversee overseas freelancers but has less team management responsibility than the Senior Specialist role.

Our SEO team operates through specialized focus areas that allow each team member to develop deep expertise while maintaining comprehensive coverage across all SEO disciplines. Each specialist owns their specialty across all client accounts, becoming the team's subject matter expert while maintaining high-volume execution standards. This specialized approach ensures comprehensive coverage of all SEO disciplines while allowing for individual growth and mastery. Specialists collaborate with other team members to ensure integrated strategies while continuously elevating agency capabilities in their respective focus areas. A list of core specializations can be found below.

Key Responsibilities

Specialized SEO Execution

Execute tasks in one primary specialty area (technical SEO, local SEO, on-page SEO, or auditing)
Maintain consistent quality and volume of deliverables across client accounts
Implement best practices in specialty area following established processes
Identify and address SEO errors/issues using Google Search Console and other tools
Keep pace with industry trends and developments in specialty area

Team Contribution

Provide guidance to elevate specialized practices across client accounts
Coordinate with overseas freelancers on specialized tasks when needed
Participate in team meetings to share knowledge and insights
Collaborate with SEO Managers to implement specialized tactics
Document processes and successes in specialty area
Maintain flexibility in assisting with tasks outside of core expertise to meet team deadlines and company priorities

Technical Implementation

Perform advanced site audits and implement recommendations
Optimize on-site elements such as schema markup, internal linking, and content structure
Implement and troubleshoot tags via GTM when required
Analyze competitor strategies and implement improvements

Reporting & Analysis

Prepare detailed reports on specialized metrics
Analyze and interpret data to identify opportunities for improvement
Monitor performance of specialized tactics across client accounts
Provide insights and recommendations based on data analysis
Document successful implementations for case studies

Core Specializations:

Local SEO Specialist

Google Business Profile management and optimization (GBP setup, NAP optimization, review management)
Citation building and cleanup across directories and local listings
Local schema markup implementation (Local Business Schema)
Geographic hub page creation and optimization
Local keyword research and geo-targeted content strategy
NAP consistency auditing and correction
Local competition analysis and market positioning

On-Page SEO Specialist

Content optimization and performance enhancement
Heading structure optimization (H1, H2, H3 hierarchy)
Internal linking strategy and implementation
SEO title and meta description optimization
Featured snippet optimization and FAQ schema implementation
Content gap analysis and improvement recommendations
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) auditing and optimization
Duplicate content identification and resolution

Technical SEO Specialist

Site speed optimization and Core Web Vitals improvement
Crawlability and indexing optimization
Structured data and schema markup implementation (Article, FAQ, Organization schemas)
Broken link identification and resolution
Sitemap management and GSC optimization
Redirect chain identification and cleanup
Technical audit execution and problem resolution
HTTP to HTTPS migration and security optimization

Onboarding & Analytics Specialist

Google Analytics and Google Tag Manager setup and configuration
Goal tracking and conversion optimization setup
Performance monitoring and reporting systems
Competitor gap analysis (content and links)
Keyword research and ranking strategy development
Website audit execution and strategic recommendations
ROI tracking and performance measurement
Data-driven strategy development and optimization planning

Collaborative Approach

Each specialist owns their specialty across all client accounts while collaborating with other team members to ensure integrated strategies. This specialized approach ensures comprehensive coverage of all SEO disciplines while allowing for individual growth and mastery. Specialists work together to:

Share insights and best practices across specializations
Coordinate integrated campaigns that leverage multiple SEO disciplines
Cross-train on complementary skills to provide backup coverage
Continuously elevate agency capabilities in their respective focus areas
Maintain consistent quality standards across all client deliverables

Qualifications

2-4 years of SEO experience with focus in at least one specialty area
Strong technical skills and attention to detail
Experience with SEO tools (Google Search Console, Google Analytics, Ahrefs, etc.)
Understanding of SEO best practices and latest industry developments
Experience in legal, medical, or dental marketing a plus
Comfort working with AI tools (e.g., ChatGPT, Claude) to support research, ideation, and workflow efficiency

Performance Metrics

Quality and volume of specialized deliverables
Contribution to client success metrics
Process adherence and improvement suggestions
Team collaboration and knowledge sharing
Professional development in specialty area

Our Core Values:

Do What You Say
Be Honest and Transparent
Proactive, Not Reactive
Be Thought-Leading
Instill Trust Through Consistent Accountability
Always Do Better, Always Be Better
Do the Right Thing for Clients and Market My Market

This is a salaried position with benefits such as PTO and Health Insurance available on first day of employment and 401k after 1 year. The budgeted salary for this role is $50,000 - $57,000 commensurate with experience. This position is fully remote but a preference will be granted to candidates in Charlotte, NC where we have an office.

This is a full-time remote position that must be located in one of the following states:

Alabama
California
Colorado
Florida
Iowa
Illinois
North Carolina
New Jersey
New York
Pennsylvania
Texas
Virginia

All emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.

About Market My Market

Market My Market delivers completely customized, full service marketing campaigns that bring companies to life online. We pride ourselves in delivering results that directly impact business. Our ideal clients are law firms and dental practices.

We believe in growth, accountability, and ownership. The right person for this role will be on track for endless opportunities, and will enjoy the transparency of knowing their work is having an impact.

Note: Communication regarding positions will come from @marketmymarket.com or @applytojob.com only.

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Seniority level

Seniority level Mid-Senior level
Employment type

Employment type Full-time
Job function

Job function Marketing and Sales
Industries Internet Publishing
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