SimplePractice is hiring: Senior Copywriter, Web in Washington

Senior Copywriter, Web

At SimplePractice, we are improving access to quality care by equipping health and wellness clinicians with all the tools they need to thrive in private practice.

More than 250,000 providers trust SimplePractice to build their business through our industry-leading software with powerful tools that simplify every part of practice management. From admin work to clinical care, our suite of innovative solutions work together to reduce administrative burdenempowering solo and small group practitioners to thrive alongside their clients.

Award-winning and people-first, SimplePractice is shaping the future of health tech. Recognized by MedTech Breakthrough, the Digital Health Awards, and BuiltIn's Best Places to Work.

The Role

We're seeking a Senior Copywriter, Web to join our Creative team. You are a writer with a deep understanding of User Experience, recognizing that on the web, words are a functional part of the interface. Reporting to the Associate Creative Director, you will act as a bridge between Marketing and Product, ensuring a seamless user journey from the first marketing touchpoint to the logged-in experience.

You don't just fill boxes with copy; you help define the information architecture and user flow. Whether you're crafting a high-conversion landing page or a complex product modal, you ensure the experience is intuitive, accessible, and human.

Responsibilities

• Write high-impact copy across the web ecosystem, from top-of-funnel marketing pages to product-adjacent surfaces and lifecycle touchpoints.
• Partner with Web Art Directors to select the best UI patterns (e.g., tooltips vs. dedicated pages) to deliver information with minimal cognitive load.
• Embed in the 2-week sprint cycle, contributing to planning and reviews to ensure content is integrated into the design process from the start.
• Craft testable copy that drives growth while accounting for various user states (e.g., logged-in vs. logged-out) and conditional logic.
• Translate complex health-tech functionality into approachable, practitioner-friendly language that emphasizes user value over technical features.
• Partner with Art Directors to present work to stakeholders, clearly articulating the "why" behind copy and layout decisions.
• Contribute to a scalable web content system and iterate on copy based on performance data and user feedback.

Desired Skills & Experience

• 6+ years of experience in web copywriting or content design, specifically within SaaS, tech, or healthcare.
• Hybrid UX/Marketing DNA A proven ability to balance brand storytelling with UX principles.
• Figma literacy Comfort working directly within design files to collaborate on layouts and copy in real-time.
• Strategic thinking Experience advocating for the user journey while meeting aggressive business and growth KPIs.
• Agile proficiency Experience working in fast-moving, test-and-learn environments where iteration is the norm.
• Systems fluency Familiarity with working within established brand frameworks and design systems to maintain a single source of truth.
• Portfolio A strong showcase of work that demonstrates how your copy solved specific user problems and drove measurable business results.

Benefits

• Medical, dental, vision, life & disability insurance
• 401(k) plan with company match
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
• Mental health resources
• Paid parental leave & Backup Care
• Tuition reimbursement
• Employee Resource Groups (ERGs)