Analyst, Digital - Political & Public Affairs
Targeted Victory, Arlington, VA, United States
About Us
Targeted Victory is a full-service marketing agency providing optimized outcomes in the digital age. We are made up of fresh thinking, curious minded, supportive, and team oriented individuals. Our clients, including national political and international decision makers, count on our team of top strategists to provide comprehensive solutions and strategic counsel on public affairs, advertising, media planning, fundraising and reputation management.
We have collectively raised our clients more than $1.95 billion in online fundraising, managed over $395 million in digital advertising, delivered over 24 billion emails and 7.5 billion text messages, and have sold and fulfilled over 3.5 million units of merchandise.
Targeted Victory is the proud recipient of the Washington Post Top Workplaces for 2025, 2023, and 2022, Reed Award for Best Employer in 2022, and the Campaign Tech Award for Best Employer in 2021.
Overview Targeted Victory is seeking a highly motivated Analyst to support and grow our texting and digital engagement programs, with a primary focus on P2P and two-way texting. This role blends hands‑on execution of outbound and inbound messaging campaigns with broader responsibilities across creative development, digital content, and audience engagement.
The Analyst will work across political, advocacy, nonprofit, and corporate clients to develop and execute high‑performing messaging strategies, contribute to creative and advertising initiatives, and support real‑time 1:1 engagement efforts. This position is ideal for someone with strong writing skills, an interest in persuasive communication, and a desire to build experience across texting, digital marketing, and campaign strategy.
Applicants must be able to work in person at our Arlington, VA office.
Responsibilities
Support the development and execution of P2P and two‑way texting programs across clients and collaborate with internal teams to align texting campaigns with paid media and marketing strategies
Draft, refine, and optimize outbound text copy across persuasion, advocacy, and engagement use cases
Manage inbound response engagement, including crafting replies and shaping conversation flow
Facilitate day‑to‑day texting operations, including scheduling, deployment, QA, and performance tracking
Analyze engagement metrics and iterate on messaging strategy to improve performance
Develop and contribute to digital creative assets, including ad copy, graphics, and multimedia content
Assist in developing audience targeting, tone, cadence, and engagement strategies across programs
Engage with online communities, stakeholders, and supporters to drive awareness and participation
Stay current on best practices in texting, digital engagement, and social media strategy
Develop familiarity with text carrier regulations, compliance standards, and the technical infrastructure underpinning P2P and two‑way texting programs
Qualifications This position is for individuals who are self‑starters driven to follow new marketing trends and opportunities, and should have:
Relative internship experience or at least 1‑2 years of professional experience in social media management, media monitoring, and digital marketing
Interest in or experience with texting, conversational messaging, or audience engagement strategies
Strong understanding of social media platforms and best practices for community management
Experience developing and executing social media campaigns that engage and mobilize audiences
Excellent written and verbal communication skills, with the ability to write in a clear, concise, and engaging manner
Ability to think strategically about audience targeting, tone, and message effectiveness
Strong organizational skills with the ability to manage multiple projects in a fast‑paced environment
Detail‑oriented with a focus on execution, QA, and performance optimization
Collaborative mindset and ability to work across teams, including strategy, accounts, and creative
#J-18808-Ljbffr
We have collectively raised our clients more than $1.95 billion in online fundraising, managed over $395 million in digital advertising, delivered over 24 billion emails and 7.5 billion text messages, and have sold and fulfilled over 3.5 million units of merchandise.
Targeted Victory is the proud recipient of the Washington Post Top Workplaces for 2025, 2023, and 2022, Reed Award for Best Employer in 2022, and the Campaign Tech Award for Best Employer in 2021.
Overview Targeted Victory is seeking a highly motivated Analyst to support and grow our texting and digital engagement programs, with a primary focus on P2P and two-way texting. This role blends hands‑on execution of outbound and inbound messaging campaigns with broader responsibilities across creative development, digital content, and audience engagement.
The Analyst will work across political, advocacy, nonprofit, and corporate clients to develop and execute high‑performing messaging strategies, contribute to creative and advertising initiatives, and support real‑time 1:1 engagement efforts. This position is ideal for someone with strong writing skills, an interest in persuasive communication, and a desire to build experience across texting, digital marketing, and campaign strategy.
Applicants must be able to work in person at our Arlington, VA office.
Responsibilities
Support the development and execution of P2P and two‑way texting programs across clients and collaborate with internal teams to align texting campaigns with paid media and marketing strategies
Draft, refine, and optimize outbound text copy across persuasion, advocacy, and engagement use cases
Manage inbound response engagement, including crafting replies and shaping conversation flow
Facilitate day‑to‑day texting operations, including scheduling, deployment, QA, and performance tracking
Analyze engagement metrics and iterate on messaging strategy to improve performance
Develop and contribute to digital creative assets, including ad copy, graphics, and multimedia content
Assist in developing audience targeting, tone, cadence, and engagement strategies across programs
Engage with online communities, stakeholders, and supporters to drive awareness and participation
Stay current on best practices in texting, digital engagement, and social media strategy
Develop familiarity with text carrier regulations, compliance standards, and the technical infrastructure underpinning P2P and two‑way texting programs
Qualifications This position is for individuals who are self‑starters driven to follow new marketing trends and opportunities, and should have:
Relative internship experience or at least 1‑2 years of professional experience in social media management, media monitoring, and digital marketing
Interest in or experience with texting, conversational messaging, or audience engagement strategies
Strong understanding of social media platforms and best practices for community management
Experience developing and executing social media campaigns that engage and mobilize audiences
Excellent written and verbal communication skills, with the ability to write in a clear, concise, and engaging manner
Ability to think strategically about audience targeting, tone, and message effectiveness
Strong organizational skills with the ability to manage multiple projects in a fast‑paced environment
Detail‑oriented with a focus on execution, QA, and performance optimization
Collaborative mindset and ability to work across teams, including strategy, accounts, and creative
#J-18808-Ljbffr