Social Media Marketing Manager
Blushington Holdings Inc., New York, NY, United States
We are seeking a creative, trend-driven Social Media Manager to lead and elevate our brand presence across Instagram, TikTok, and Facebook. This role will own how the brand shows up across social—through content, storytelling, and community—bringing our brand to life in a way that is engaging, relevant, and visually compelling.
The ideal candidate is both a strategist and a creator: someone who understands trends, has a strong aesthetic point of view, and knows how to build a loyal and engaged audience.
Key Responsibilities Social Strategy & Brand Voice
Own and manage all social media platforms (Instagram, TikTok, Facebook)
Develop and execute a cohesive social strategy aligned with brand goals
Define and maintain a consistent, elevated brand voice across all content
Stay ahead of trends, platform updates, and cultural moments
Content Creation & Execution
Concept, create, and produce high-quality, social-first content (Reels, TikToks, Stories, static posts)
Lead content ideation and participate in shoots as needed
Translate trends into on-brand, engaging content quickly and effectively
Ensure all content aligns with brand standards and visual identity
Community Engagement
Act as the voice of the brand across all platforms
Monitor and respond to comments, messages, and tags in a timely and thoughtful manner
Build and nurture a strong, engaged online community
Identify opportunities to connect with and grow our audience
Growth & Performance
Track and analyze performance across platforms
Use insights to optimize content strategy, timing, and formats
Drive engagement, audience growth, and overall brand visibility
Continuously test and iterate to improve results
Qualifications
2–5+ years of experience managing social media for a beauty brand
Deep understanding of Instagram, TikTok, and Facebook
Strong copywriting skills and attention to brand voice
Highly organized with strong attention to detail
Ability to move quickly and execute in a fast-paced environment
Preferred Experience
Beauty, lifestyle, or service-based brand experience
Experience participating in or directing content shoots
Familiarity with social scheduling and analytics tools
What We're Looking For
A content-first thinker with a strong aesthetic eye
Deeply tapped into social trends and culture
Passion for storytelling and brand building
Someone who is both creative and results-driven
Someone willing to travel to locations to secure content
#J-18808-Ljbffr
The ideal candidate is both a strategist and a creator: someone who understands trends, has a strong aesthetic point of view, and knows how to build a loyal and engaged audience.
Key Responsibilities Social Strategy & Brand Voice
Own and manage all social media platforms (Instagram, TikTok, Facebook)
Develop and execute a cohesive social strategy aligned with brand goals
Define and maintain a consistent, elevated brand voice across all content
Stay ahead of trends, platform updates, and cultural moments
Content Creation & Execution
Concept, create, and produce high-quality, social-first content (Reels, TikToks, Stories, static posts)
Lead content ideation and participate in shoots as needed
Translate trends into on-brand, engaging content quickly and effectively
Ensure all content aligns with brand standards and visual identity
Community Engagement
Act as the voice of the brand across all platforms
Monitor and respond to comments, messages, and tags in a timely and thoughtful manner
Build and nurture a strong, engaged online community
Identify opportunities to connect with and grow our audience
Growth & Performance
Track and analyze performance across platforms
Use insights to optimize content strategy, timing, and formats
Drive engagement, audience growth, and overall brand visibility
Continuously test and iterate to improve results
Qualifications
2–5+ years of experience managing social media for a beauty brand
Deep understanding of Instagram, TikTok, and Facebook
Strong copywriting skills and attention to brand voice
Highly organized with strong attention to detail
Ability to move quickly and execute in a fast-paced environment
Preferred Experience
Beauty, lifestyle, or service-based brand experience
Experience participating in or directing content shoots
Familiarity with social scheduling and analytics tools
What We're Looking For
A content-first thinker with a strong aesthetic eye
Deeply tapped into social trends and culture
Passion for storytelling and brand building
Someone who is both creative and results-driven
Someone willing to travel to locations to secure content
#J-18808-Ljbffr