Northeast Georgia Health System Inc is hiring: Social Media Content Marketing Sp

Job Title

Responsible for guiding the content marketing strategy for NGHS's talent acquisition team, working with the PR & Marketing Department team to generate engaging and original content for job seeker audiences through social media channels, email marketing, blog and podcasts.

Minimum Job Qualifications

• Educational Requirements: Bachelors Degree.
• Minimum Experience: Bachelors Degree in a communication related field required, plus three (3) to five (5) years of professional experience in social media advertising and content creation for an enterprise website or a position with relatable skills. Must be proficient in social media content and ads management systems, Microsoft Office Suite, and Adobe Creative Suite and have effective organizational skills, demonstrated experience in diverse, creative writing, strong editing, design and layout capabilities, a basic understanding of website development and internet/intranet communications. Experience with HTML, CSS, WordPress, content management systems and general web content management are a plus.

Essential Tasks and Responsibilities

• Responsible for guiding the content marketing strategy for NGHS, working with the PR & Marketing Department team to generate engaging and original content for our social media channels, blog and podcast so our community connects with our programs, services and culture.
• Develops and incorporates best practices in communications to ensure maximum leverage of messaging while maintaining the integrity of organizational brand guidelines and brand voice.
• Designs graphics, creates video content, and serves as primary moderator for all social accounts and groups.
• Advises effective strategies for social campaigns, maintains a post calendar, develops targeted social ads through social media platforms, all while complying with confidentiality rules, polices, and regulations.
• Monitors audience sentiment for our brand and partners with our Patient Experience department to respond to feedback quickly, demonstrating a deep understanding of customer service techniques such as empathy, patience, advocacy and conflict resolution.
• Uses analytics to measure and grow audience and determine the effectiveness of social media, blog, podcast and email marketing strategies.
• Develops training for staff as needed and creates standard processes.
• Exhibits strong interpersonal and teamwork skills.
• Utilizes financial resources effectively.
• Responds positively to change regarding work.

Working at NGHS means being part of something special: a team invested in you as a person, an employee, and in helping you reach your goals.

NGHS: Opportunities start here.

Northeast Georgia Health System is an Equal Opportunity Employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.