Centr is hiring: Head of Digital Commerce in Los Angeles

Platform Shopify, Meta/Google Ads, CRO & experimentation tools, CRM, analytics stack Note special application requirements No resume. No cover letter. Run the entire process in Claude Code. The session pulls in how you operate. You add your background, and it generates your submission. Clone the repo at https://github.com/centrfit/centr-digital-commerce then run /apply in Claude Code. About Centr Centr is a performance fitness platform founded by Chris Hemsworth. We sell connected fitness equipment ($500–$3,000+), digital training subscriptions, and increasingly, bundles that combine both. We're also the official equipment provider for HYROX, the fastest-growing fitness event in the world. Our direct‑to‑consumer business is early‑stage and growing fast. We're not optimizing a mature machine, we're building a commerce engine from the ground up, with the brand, product catalog, and distribution tailwind to scale it significantly. This is a role for an operator who wants to build, not optimize. The Role You will own the full digital commerce engine from how customers find us, to what they see when they land, to what they buy, to how it gets to their door, to whether they stay. That means paid acquisition, landing pages, on‑site conversion, merchandising, bundling, CRM and early retention, demand planning, and fulfillment coordination. One person with a lean team and full accountability. The strategic direction is set: build a connected commerce model where equipment and subscription reinforce each other. A customer buys a home gym and gets a connected training program. A subscriber sees equipment that makes their training better. Your job is to make that work in the store, in the numbers, in the operations. You'll have strong opinions about how to get there. You'll also have a President who has strong opinions about where "there" is. This is a hands‑on role with a small team (3–5 direct reports across CRO, media, and CRM). You'll be in Claude Code, Shopify, in the ad accounts, in the data daily. You'll own the P&L. You'll fight for margin while pushing for growth. You'll coordinate across Brand Marketing, Warehouse, Product, Support, and Sales and you'll need to be effective in a cross‑functional environment where not everyone reports to you. We're also rebuilding centr.com from the ground up and you'll be a key voice in that project to ensure the rebuild serves commerce and conversion goals, not just design. What You’ll Own Paid Acquisition & Media — Run paid media across Meta, Google, and emerging channels. Plan, forecast, and manage spend to achieve efficient, scalable growth. Drive performance creative testing and partner with Brand Marketing on creative production. Connect demand creation with revenue outcomes. Conversion & Funnel Optimization — Own the customer journey from ad click to purchase. Build and optimize landing pages for both subscription and DTC flows. Establish a real experimentation pipeline with hypotheses, tests, instrumentation, insights. Collaborate with Product and Engineering on onboarding improvements and early activation. centr.com Revenue & Merchandising — Own on‑site conversion, merchandising strategy, product prioritization, and promotional calendar. Make centr.com convert for $500–$3,000 products, not just accessories. Navigate MAP constraints and channel conflict with Retail and Sales. Bundle Strategy — Own the equipment + subscription bundle end‑to‑end: pricing architecture, purchase flow, merchandising, attach rate. This is the single highest‑leverage growth initiative in the business. Evolve it based on performance, operational constraints, and channel realities. CRM & Early Retention — Shape the first 30–90 days of the customer journey: email, SMS, nudges, reactivation. Identify the behaviors that correlate with long‑term retention and build campaigns that support them. Work cross‑functionally with Content and Product on engagement drivers. Operations & Demand Planning — Own revenue forecasting and coordinate with Warehouse and 3PL partners. You're accountable for the gap between what we sell and what we can actually ship. Balance growth ambition with operational reality and contribution guardrails. Site Rebuild — Partner closely with Product and the agency on the centr.com rebuild. Ensure the new site architecture supports bundling, connected product storytelling, and conversion. AI, Growth Analytics & Forecasting — Connect with our AI data layer to build software that makes us move faster. You’ll go beyond dashboards covering CAC, ROAS, conversion, AOV, retention, bundle attach, revenue, and efficiency. Build monthly and quarterly forecasts tied to spend, traffic, trials, subscriptions, and DTC orders. Make data‑driven decisions quickly knowing when to scale, pause, or shift. What Success Looks Like (End of 2026) DTC revenue roughly doubled vs. prior year Equipment + app bundle established as a repeatable growth lever with measurable attach rate Efficient, scalable acquisition with predictable CAC and improving LTV:CAC ratio Site conversion and AOV improved while protecting contribution dollars Rebuilt centr.com launched on time, on budget, optimized for commerce Higher early retention through more effective activation and CRM Demand forecasting accurate enough to prevent stockouts and overstock on key SKUs A small, high‑output team operating with pace, precision, and clear operating rhythms You Should Apply If You've built and scaled a DTC business from early stage to meaningful scale, not just optimized one that was already working You've owned a full‑funnel P&L from acquisition through conversion through retention, and understood the cost structure underneath, not just the top line You've sold or marketed high‑AOV physical products and understand how that changes the funnel, the creative, and the economics vs. low‑AOV replenishment businesses You've built or managed a bundle, membership‑attach, or subscription‑attach model tied to a physical product purchase You have real experience running paid media at scale ($3M+ annual) AND care about what happens after the click, you're not just an acquisition specialist or media buyer You have hands‑on Shopify experience, not “familiar with” You understand contribution margin, COGS, shipping economics, and inventory risk You've operated in a multi‑channel environment (DTC + retail + marketplace) and navigated the pricing tension that comes with it You're a builder who gets energy from going from messy to structured, not a maintainer who needs established playbooks You can manage a small team and create simple operating systems — weekly performance reviews, test syncs, creative rotations — without needing a large org to be effective You spend more time in Claude Code than anyone you know You Probably Shouldn’t Apply If You need a large team to be effective. This is 3–5 direct reports, not 15 You've only worked at businesses doing $50M+ in DTC revenue, the muscle memory is different at our stage You're purely a media buyer who doesn't want to think about merchandising, operations, or on‑site experience You're purely a site operator who doesn't want to think about acquisition, creative, or lifecycle You want to set the strategic vision and delegate all execution, you'll be in the platforms, in the data, in the weeds daily You want a fully built playbook. We're building the playbook here and you should enjoy that. Competitive base + performance bonus Remote or LA-based hybrid (office 2–3 days/week) Centr membership Unlimited PTO A no‑ego, high‑performance team that moves fast Why This Role This role is the commercial engine for Centr's direct‑to‑consumer business, the bridge between a globally recognized brand and a digital commerce machine that doesn't fully exist yet. You'd be joining at the inflection point: pre‑rebuild, pre‑scale, with direct access to the President and CEO, real decision authority, and the opportunity to build something from early innings with the tailwind of HYROX and Chris Hemsworth behind you. At Centr, your authority will match your accountability. If you're ready to own an entire commerce engine — not just a channel or a function — this is the role. Centr, LLC is an Equal Opportunity Employer that values inclusion. Centr, LLC welcomes individuals of all backgrounds and experiences to apply. #J-18808-Ljbffr

In Summary: Centr Centr is a performance fitness platform founded by Chris Hemsworth . We sell connected fitness equipment ($500–$3,000+) and digital training subscriptions . We're also the official equipment provider for HYROX, the fastest-growing fitness event in the world . This is a hands‑on role with a small team (3–5 direct reports) En Español:

Plataforma Shopify, Meta/Google Ads, CRO y herramientas de experimentación, CRM, Analytics Stack Nota requerimientos especiales de aplicación No resumen. Ninguna carta de presentación. Ejecutar todo el proceso en Claude Code. La sesión atrae la forma en que operas. Agrega tu antecedente y genera tu envío. Clona el repo en https://github.com/centrfit/centr-digital-commerce luego ejecuta / aplique en Claude code. About Centr es una plataforma de fitness de rendimiento fundada por Chris Hemsworth. Vendemos equipos de gimnasia conectados ($500$3,000+), suscripciones a entrenamientos digitales y, cada vez más, paquetes que combinan ambos. También somos el proveedor oficial de equipo para HYROX, el evento de fitness con mayor crecimiento del mundo. Nuestro negocio directo al consumidor se encuentra en las primeras etapas y está creciendo rápidamente. Una persona con un equipo ligero y plena responsabilidad. La dirección estratégica está establecida: construir un modelo de comercio conectado donde el equipo y la suscripción se refuerzan entre sí. Un cliente compra un gimnasio en casa y obtiene un programa de capacitación conectada. Un suscriptor ve equipos que mejoran su entrenamiento. Su trabajo es hacer que ese trabajo funcione en la tienda, en los números, en las operaciones. Tendrá fuertes opiniones sobre cómo llegar allí. También tendrá un presidente que tiene fuertas opiniones acerca de dónde "hay". Este es un papel práctico con un pequeño equipo (35 informes directos a través del CRO, medios y CRM). Estarás en Claude Code, Shopify, las cuentas publicitarias, en la cuenta propia. Tenerás P&L. Lucharás por margen mientras presionas para lograrlo. Dirigirás un crecimiento transversal centrado en las cadenas de conversión, almacén, soporte de productos y ventas, y tendrás que ser efectivo en un proyecto creativo. Conectar la creación de demanda con los resultados de ingresos. Conversión y optimización del túnel Propiciar el viaje del cliente desde el clic en un anuncio hasta la compra. Construir y optimizar las páginas de destino tanto para los flujos de suscripción como DTC. Establecer una verdadera tubería de experimentación con hipótesis, pruebas, instrumentación, conocimientos. Colaborar con Productos e Ingeniería sobre mejoras de incorporación y activación temprana. centr.com Revenue & Merchandising Proporcionar conversiones in situ, estrategia de merchandising, prioridad de productos y calendario promocional. Hacer centr. com por $500 $3,000 no solo accesorios. Navegar por restricciones MAP y conflictos de canales con Retail and Sales. Equilibre la ambición de crecimiento con las barandillas de realidad operativa y contribuciones. Site Rebuild Colaborar estrechamente con el Producto y la agencia en la reconstrucción centr.com. Asegurar que la nueva arquitectura del sitio admita los paquetes, contar historias de productos conectados y conversiones. AI, Growth Analytics & Forecasting Conectarse con nuestra capa de datos de IA para construir un software que nos haga mover más rápido. Irás más allá de paneles de control que cubren CAC, ROAS, conversión, AOV, retención, fijación de paquete, ingresos y eficiencia. Construir pronósticos mensuales y trimestrales de tráfico vinculados a pausas, gastos, pruebas, suscripciones y pedidos DTC. Tomar decisiones basadas en datos rápidamente sabiendo cuándo escalar, éxito o cambio. Equipamiento + paquete de aplicaciones establecido como una palanca de crecimiento repetible con tasa de conexión mensurable Eficiencia, adquisición escalable con CAC predecible y mejora del ratio LTV:CAC La conversión del sitio y AOV mejoraron mientras protegieron los dólares contributivos Reconstruido centr.com lanzado a tiempo, en el presupuesto, optimizado para el comercio Retener temprano más alto mediante activación más efectiva y CRM Previsión de la demanda lo suficientemente precisa como para prevenir las existencias y excedentes en SKU clave Un equipo pequeño de alta producción que opera con ritmo, precisión y claros ritmos operativos Usted debe aplicar Si ha construido y escalado un negocio DTC desde su etapa inicial hasta una escala significativa, no solo optimizó uno que ya estaba funcionando Empresas de reabastecimiento bajo-AOV Usted ha construido o gestionado un paquete, afiliación a membresía o modelo de filiación de suscripción vinculado a una compra de producto físico Tiene experiencia real en la ejecución de medios pagados a escala ($ 3M + al año) Y se preocupa por lo que sucede después del clic, no es solo un especialista en adquisiciones o comprador de medios tiene experiencia práctica, no está familiarizado con Comprende el margen de contribución, COGS, economía de envío y riesgo de inventario Shopify Ha operado en un entorno multicanal (DTC + comercio minorista + mercado) y navegó los precios que vienen con él Es un creador que obtiene energía de ir de mantenimiento a mantenimiento, no un messenger que necesita libros de juego establecidos Puede administrar un pequeño equipo y crear sistemas simples sincréticos Sincronías semanales de rendimiento, pruebas de equipos, rotación No debe necesitar tiempo para ser eficaz en un gran equipo operativo si usted probablemente no necesite tener más tensión que Claude. Esto es 35 informes directos, no 15 Solo has trabajado en empresas que obtienen más de $ 50M en ingresos DTC diarios, la memoria muscular es diferente en nuestra etapa Eres puramente un comprador de medios que no quiere pensar en merchandising, operaciones o experiencia en el sitio eres simplemente un operador de sitios que no desea pensar en adquisición, creatividad o ciclo de vida Quieres establecer la visión estratégica y delegar toda ejecución, estarás en las plataformas, en los datos, en la maleza Diariamente quieres una guía de juego completamente construida. Estamos construyendo la guía aquí y deberías disfrutarlo. Centr, LLC da la bienvenida a personas de todos los orígenes y experiencias para solicitar. #J-18808-Ljbffr