Digital Advertising Product Manager Job at Hearst in New York

Job Description Hearst Television is seeking a Product Manager. The Product Manager plays a critical role in developing and scaling Hearst Television’s core digital ad products across OTT, OLV, Display, Streaming Audio, and O&O. Reporting to the Vice President, Advanced Advertising, the PM helps inform product roadmaps, supports go-to‑market planning, and enables sales through training and tools. This role works closely with Sales, Ad Ops, and Engineering to ensure product success and revenue impact.
This role requires in‑office presence. Candidates may be considered for this role at any Hearst Television location.
Responsibilities Maintain and execute roadmap for a specific product category or categories (OTT, OLV, Display, Streaming Audio, and/or O&O)
Collaborate with stakeholders to help define features, pricing, and competitive positioning
Develop sales materials, positioning documents, and use‑case collateral, in partnership with Product Marketing
Track adoption, performance, and user feedback to inform iterations in the product development flywheel
Support GTM execution for product launches and enhancements
Partner with Ad Ops on implementation requirements and workflows
Gather feedback from advertisers and sales to influence roadmap
Enable sales through playbooks, product briefs, and training sessions
Qualifications Bachelor’s degree in Marketing, Business, Media or related field
2+ years experience in digital media, ad tech, or product marketing
Knowledge of OTT/CTV ecosystem and advertising technologies
Ability to translate strategy into tactical deliverables
Experience with roadmap development and go‑to‑market support
Strong collaboration and communication skills
Values in Action At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why behind the scenes, we believe in being an organization that fosters collaboration and communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits Medical | Dental | Vision
401(k) matching
Emotional Wellness Support
Paid Time Off
Paid Parental Leave
LGBTQ+ Health Services
Compensation The estimated base salary range for this role is between $85,000 and $110,000. The actual base pay is dependent upon many factors, such as transferable skills, work experience, business needs, market demands and conditions, including geographic location where the work will be performed, and other factors permitted by law. The base pay range is subject to change and may be modified in the future.
About Us Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
Equal Opportunity Employer We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

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In Summary: The Product Manager plays a critical role in developing and scaling Hearst Television’s core digital ad products across OTT, OLV, Display, Streaming Audio, and O&O . The PM helps inform product roadmaps, supports go-to‑market planning, and enables sales through training and tools . The estimated base salary range for this role is between $85,000 and $110,000 .

En Español: Descripción del trabajo Hearst Television está buscando un Gerente de Producto. El gerente de producto desempeña un papel crítico en el desarrollo y escalado de los principales productos publicitarios digitales de Hearst TV a través de OTT, OLV, Display, Streaming Audio y O&O. Informando al Vicepresidente, Advanced Advertising, el Primer Ministro ayuda a informar las hojas de ruta del producto, apoya la planificación para ir al mercado y permite las ventas mediante capacitación y herramientas. Este rol trabaja estrechamente con Ventas, Ad Ops e Ingeniería para garantizar el éxito del producto e impacto en los ingresos. Los candidatos pueden ser considerados para este papel en cualquier ubicación de Hearst Television. Responsabilidades Mantener y ejecutar una hoja de ruta para una categoría o categorías específicas de productos (OTT, OLV, Display, Streaming Audio y/o O&O) Colaborar con las partes interesadas para ayudar a definir características, precios y posicionamiento competitivo Desarrollar materiales de ventas, documentos de posición y collateral del caso de uso, en asociación con la adopción de Product Marketing Track, el rendimiento y los comentarios de los usuarios para informar sobre iteraciones en la rueda motriz del desarrollo de producto Apoyo GTM ejecución para lanzamientos de productos y mejora Asociarse con Ad Ops sobre requisitos de implementación y flujos de trabajo Recolectar retroalimentación de anunciantes y ventas para influir en la hoja de marcha Habilitar las ventas a través de cuadros de reproducción, breves y sesiones de capacitación de productos Qualificaciones Licenciatura en marketing, Experiencia en medios de comunicación o 2+ años de experiencia en estrategias de mercadotecnia de contenidos digitales Estrategias Técnicas de audiovisuales e interacción entre personas Transformando sus conocimientos tecnológicas y tecnologías de comunicación y acciones Es por eso que detrás de escena, creemos en ser una organización que promueve la colaboración y la comunicación, asegurando que el contenido que creamos sea auténtico, preciso y conectado a las comunidades a las que servimos. Beneficios √ Medical √ Dental √ Vision 401 ((k) compatibilidad con el apoyo al bienestar emocional pagada Time Off Paid Parental Leave LGBTQ+ Servicios de Salud Compensación El rango de salario básico estimado para este papel es entre $ 85,000 y $ 110,000. La remuneración básica real depende de muchos factores, como habilidades transferibles, experiencia laboral, necesidades comerciales, demandas del mercado y condiciones, incluida la ubicación geográfica donde se realizará el trabajo, y otros factores permitidos por la ley.