Sr. Manager, PR & Media Relations Job at Profiles in Charlotte

Profiles is hiring a Director or Sr. Manager of PR & Media Relations for a non-profit client in Charlotte, NC, for a full-time, hybrid position. Overview We are seeking a seasoned PR and Media Relations professional to lead earned media efforts and support strategic communications initiatives. This role is ideal for a proactive, resilient communicator who thrives in fast-paced environments and can confidently engage with media and internal stakeholders. Responsibilities Develop and distribute press releases and manage media communications Lead media outreach and build strong relationships with reporters and outlets Support crisis communications efforts as needed Draft and manage social media content aligned with PR strategy Execute earned media strategies within the Paid, Earned, Shared, Owned (PESO) framework Collaborate cross-functionally to ensure consistent messaging Qualifications 3 years minimum experience, but ideally 5–10 years of experience in PR, media relations, or communications Proven success in earned media and media outreach Existing network of media contacts strongly preferred Strong writing skills across press releases and social media Basic media training and understanding of crisis communications Familiarity with the PESO model Ability to work with diverse, experienced teams (including veterans) Thick skin, adaptable, and results-driven Self-starter who can execute and drive outcomes independently #J-18808-Ljbffr