Senior Marketing Manager

About the Role

We are seeking a Senior Marketing Manager to join our US marketing team in St. Petersburg, FL. This is a role for a fanatically data-driven, high-output marketer who can think in systems and execute in the details. You are as comfortable building a strategy deck as you are pulling a report, briefing an agency, or managing a campaign to the last dollar. You do not wait to be managed.

This role centers on two pillars: Product Marketing Leadership and Strategic Growth. You will partner closely with Brand, Product, Compliance, Campaign, Creative, and Data teams, managing both dotted-line and direct relationships to drive awareness, acquisition, and engagement across Webull's US user base.

In This Role, You Will

Drive Product Marketing and Go-to-Market Execution

• Lead go-to-market strategy for new products, major feature launches, and platform enhancements from discovery through execution and iteration.

• Own user journey with an eye on converting existing users down funnel: active to funded, funded to trading, and funded to scaled active trader.

• Develop clear, differentiated positioning, messaging frameworks, and value propositions across multiple user segments.

• Oversee creation and optimization of marketing assets across in-app messaging, email, web, social, and paid channels.

• Establish and maintain consistent tone, voice, and narrative across the product experience while evolving messaging based on user insights and business priorities.

• Translate data, user behavior, and market insights into actionable marketing strategies that improve adoption, usage depth, and retention.

Build Strategic Partnerships and Drive Growth

• Partner with the Brand team, which owns relationships with sports properties and media organizations, to develop co-marketing activations, campaigns, and growth opportunities that leverage those partnerships.

• Identify and develop strategic partnerships with financial affiliates, content creators, and community channels to expand reach and drive acquisition.

• Develop and distribute content across channels including market insights and financial education that speaks to the segments we serve.

• Explore and assess new growth avenues, including potential B2B2C opportunities, niche market segments, and co-marketing channels.

• Represent Webull at industry events, conferences, and networking forums.

Collaborate Cross-Functionally and Report Performance

• Partner with Product, Compliance, Data, and Design teams to ensure messaging cohesion across the full user journey.

• Ensure all content adheres to regulatory guidelines, industry standards, and company policies.

• Track, analyze, and report on campaign and channel performance; translate insights into continuous optimization.

• Use project management tools such as Wrike to manage timelines, deliverables, and cross-functional collaboration.

The Skills You Bring

• Experience: 6-10+ years in integrated marketing, product marketing, or growth marketing, with experience marketing financial products, trading platforms, or consumer fintech strongly preferred.

• Strategic Depth: Ability to develop and own a fully fleshed marketing strategy from audience segmentation and positioning through channel mix, measurement frameworks, and long-term roadmap, with minimal direction required.

• Fanatical Data Orientation: You do not accept surface-level metrics. You dig, you find what others miss, and you build strategy around what the data actually says. Strong command of analytics tools and attribution modeling required.

• Autonomous, High-Output Execution: Highly self-directed with a Type A drive to deliver. You manage complexity without losing detail, wear multiple hats without dropping any, and move at a pace that raises the bar for the people around you.

• People Leadership: Comfortable managing both direct and dotted-line relationships. You can coach, delegate, and hold people accountable while staying in the execution yourself.

• Tech Stack Fluency: Hands-on experience across modern marketing tools spanning paid media platforms, CRM, email, analytics, and attribution. Proficiency with project management tools required; experience with Wrike is a plus.

• Cross-Functional Collaboration: Proven ability to work fluidly across Brand, Product, Design, Data, and Compliance teams, influencing without authority and keeping complex workstreams moving in a matrixed environment.

• Communication: Exceptional written and verbal communication skills. Can distill complexity into clear, compelling narratives for executives, partners, and external audiences alike.

• Education: Bachelor's degree in Marketing, Business, or a related field; advanced degree a plus.

Why Webull?

At Webull, we are more than a fintech company. We are a global community of innovators, problem solvers, and trailblazers. Headquartered in St. Petersburg, FL, we operate across 15 regions worldwide, serving over 20 million registered users. Here, your ideas matter, your voice is heard, and your contributions make a real impact.

We believe taking care of our people is the key to success. That is why we offer:

• Comprehensive Health Coverage: 100% paid medical and dental insurance for employees and dependents, plus vision insurance.

• Financial Support: 401(k) match, commuter benefits for NY positions, and short-term disability coverage.

• Work-Life Balance: Generous PTO that increases with tenure, paid parental leave, personal days, sick time, and company holidays.

• Wellness and Pet Care: Fitness and wellness benefits, plus pet insurance.

• Dynamic Office Culture: Catered lunches every Friday, fully stocked kitchens, and monthly happy hours.

EEOC Statement

Webull is an equal opportunity employer. We are committed to building a diverse and inclusive team where all backgrounds, perspectives, and talents are valued.