Senior Brand Manager

About the Role

We are seeking a Senior Brand Marketing Manager to join our Brand team in St. Petersburg, FL. This is not a role for someone who executes tasks handed down from above. It is a role for someone who builds the strategy, owns the outcomes, and holds themselves and others accountable to both. You think in brand systems, move with urgency, and treat every activation as an opportunity to build something that compounds over time.

This role centers on three pillars: Brand Strategy and Positioning, Partnership and Sponsorship Marketing, and Cross-Functional Brand Accountability. The Brand team owns Webull's relationships with sports properties and media organizations and serve as the connective tissue between Brand and the broader marketing organization to ensure those assets are activated with precision and purpose.

In This Role, You Will

Own Brand Strategy and Positioning

• Develop, document, and steward a brand strategy that is clear, differentiated, and built to scale, covering positioning, messaging architecture, audience segmentation, and long-term brand equity goals.

• Translate brand strategy into actionable annual and quarterly plans with defined KPIs, owners, timelines, and accountability checkpoints.

• Ensure consistency of brand voice, tone, and visual identity across all channels, partners, and touchpoints.

• Monitor brand health metrics and competitive positioning; bring forward insights and recommendations with the rigor of someone who does not accept what the dashboard shows at face value.

Lead Partnership and Sponsorship Marketing

• Own the day-to-day management and strategic activation of Webull's sports and media partnerships, including sponsorships, co-branded campaigns, and event marketing.

• Develop activation plans that convert partnership assets into measurable brand and business outcomes, not just impressions.

• Build and maintain strong relationships with external partners, serving as the primary brand steward in those relationships.

• Collaborate with the broader marketing team to ensure partnership assets are integrated into campaigns, product moments, and growth initiatives across channels.

• Track and report on partnership performance with full accountability for ROI; present findings and recommendations to leadership.

Drive Cross-Functional Brand Accountability

• Serve as the Brand team's integration point for Marketing, Product, Design, Compliance, and external agencies to ensure brand standards are upheld and brand strategy is embedded in every major initiative.

• Brief, manage, and hold accountable agency and creative partners; own the feedback loop from strategy through final execution.

• Develop processes and tools that make brand governance scalable without making it bureaucratic.

• Use project management tools such as Wrike to manage timelines, deliverables, and cross-functional workstreams with full visibility and accountability.

The Skills You Bring

• Experience: 6-10+ years in brand marketing, integrated marketing, or partnership marketing, with experience in financial services, consumer fintech, or a high-profile consumer brand strongly preferred.

• Strategic Accountability: You do not just build strategies, you own them. You can articulate a brand vision, build the plan behind it, assign the work, and be the one held accountable when it does not land. No diffusion of responsibility.

• Partnership Activation: Proven track record of managing and activating sponsorships or brand partnerships in ways that drive measurable outcomes, not just brand exposure. You know the difference and you plan accordingly.

• Fanatical Data Orientation: You are not satisfied with vanity metrics. You define what success looks like before the campaign launches, you measure what matters, and you find the insights that others are not looking for.

• High-Output Execution: You operate with a Type A standard for follow-through. Complex, layered projects with multiple stakeholders and moving deadlines do not slow you down, they sharpen your focus.

• People and Agency Leadership: Comfortable managing direct reports, dotted-line relationships, and external creative and media partners. You set clear expectations, give real feedback, and do not let accountability slide.

• Tech Stack Fluency: Hands-on experience across brand and marketing tools including analytics platforms, creative project management, and media measurement. Proficiency with project management tools required; experience with Wrike is a plus.

• Communication: Exceptional written and verbal communication skills. Can present a brand strategy to a room of executives and a creative brief to an agency with equal clarity and conviction.

• Education: Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree a plus.

Why Webull?

At Webull, we are more than a fintech company. We are a global community of innovators, problem solvers, and trailblazers. Headquartered in St. Petersburg, FL, we operate across 15 regions worldwide, serving over 20 million registered users. Here, your ideas matter, your voice is heard, and your contributions make a real impact.

We believe taking care of our people is the key to success. That is why we offer:

• Comprehensive Health Coverage: 100% paid medical and dental insurance for employees and dependents, plus vision insurance.

• Financial Support: 401(k) match, commuter benefits for NY positions, and short-term disability coverage.

• Work-Life Balance: Generous PTO that increases with tenure, paid parental leave, personal days, sick time, and company holidays.

• Wellness and Pet Care: Fitness and wellness benefits, plus pet insurance.

• Dynamic Office Culture: Catered lunches every Friday, fully stocked kitchens, and monthly happy hours.