Senior Principal Specialist, Brand Strategy Powersports & Products
Honda South Carolina Manufacturing, Alpharetta, GA, United States
Job Purpose
Lead the development and execution of American Honda’s Power Sports and Products brand strategy across licensing, sponsorships, brand ambassadors, and partnerships to drive business growth and enhance overall brand value, while ensuring alignment with internal stakeholders and global counterparts.
Key Accountabilities
Develop and execute annual strategic roadmap for licensing, sponsorships, brand ambassadors, and partnerships aligned to business objectives
Create and manage tracking tools, timelines, and reporting to ensure execution of strategic initiatives
Track and report royalty revenue in partnership with finance to ensure achievement of financial targets
Build and maintain strong relationships with external partners, licensees, and sponsors
Collaborate with Auto division counterparts to align strategies and maximize cross brand opportunities
Partner with Legal and IP teams to manage contracts and ensure compliance for all business relationships
Qualifications, Experience, and Skills Minimum Educational Qualifications
Bachelor’s degree or equivalent work experience
Minimum Experience
10+ years of relevant experience
Other Job Specific Skills
Strong strategic thinking and business planning capabilities
Ability to manage multiple projects, timelines, and budgets simultaneously
Effective communication and stakeholder management skills
Strong decision making and presentation skills
Proven project management and implementation experience
Ability to analyze market trends and competitive landscape
Working Conditions
Travel approximately 1 to 2 times per month, including occasional weekends
Primarily desk based work with frequent computer use
Possible exposure to on road and off road environments
Overtime as required based on business needs
Total Rewards
Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
Regional Bonus (when applicable)
Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
Paid time off, including vacation, holidays, shutdown
Company Paid Short-Term and Long-Term Disability
401K Plan with company match + additional contribution
Relocation assistance (if eligible)
Career Growth
Advancement Opportunities
Career Mobility
Education Reimbursement for Continued learning
Training and Development Programs
Additional Offerings
Lifestyle Account
Childcare Reimbursement Account
Elder Care Support
Tuition Assistance & Student Loan Repayment
Wellbeing Program
Community Service and Engagement Programs
Product Programs
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
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Key Accountabilities
Develop and execute annual strategic roadmap for licensing, sponsorships, brand ambassadors, and partnerships aligned to business objectives
Create and manage tracking tools, timelines, and reporting to ensure execution of strategic initiatives
Track and report royalty revenue in partnership with finance to ensure achievement of financial targets
Build and maintain strong relationships with external partners, licensees, and sponsors
Collaborate with Auto division counterparts to align strategies and maximize cross brand opportunities
Partner with Legal and IP teams to manage contracts and ensure compliance for all business relationships
Qualifications, Experience, and Skills Minimum Educational Qualifications
Bachelor’s degree or equivalent work experience
Minimum Experience
10+ years of relevant experience
Other Job Specific Skills
Strong strategic thinking and business planning capabilities
Ability to manage multiple projects, timelines, and budgets simultaneously
Effective communication and stakeholder management skills
Strong decision making and presentation skills
Proven project management and implementation experience
Ability to analyze market trends and competitive landscape
Working Conditions
Travel approximately 1 to 2 times per month, including occasional weekends
Primarily desk based work with frequent computer use
Possible exposure to on road and off road environments
Overtime as required based on business needs
Total Rewards
Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
Regional Bonus (when applicable)
Manager Lease Car Program (No Cost - Car, Maintenance, and Insurance included)
Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
Paid time off, including vacation, holidays, shutdown
Company Paid Short-Term and Long-Term Disability
401K Plan with company match + additional contribution
Relocation assistance (if eligible)
Career Growth
Advancement Opportunities
Career Mobility
Education Reimbursement for Continued learning
Training and Development Programs
Additional Offerings
Lifestyle Account
Childcare Reimbursement Account
Elder Care Support
Tuition Assistance & Student Loan Repayment
Wellbeing Program
Community Service and Engagement Programs
Product Programs
Honda is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor.
#J-18808-Ljbffr