Vice President - Marketing
DataCore Software, Fort Lauderdale, FL, United States
Vice President - Marketing
Department: Corporate Marketing
Reports to: Chief Revenue Officer
Status: Full-Time, Exempt
About DataCore Software DataCore is a global leader in software‑defined storage and data infrastructure, serving more than 10,000 customers worldwide. Backed by Insight Partners and supported by a global team of 400+ employees, DataCore is entering a high‑growth phase with a clear mandate to surpass $100M ARR.
We are seeking a transformative Vice President of Marketing to architect and scale a modern, AI‑enabled global growth engine. This leader will redefine our market narrative, accelerate pipeline generation, and build a marketing organization that combines strategic storytelling, operational excellence, and advanced AI‑driven execution.
Reporting to the Chief Revenue Officer, the VP of Marketing will operate as a core revenue leader, responsible for driving measurable contributions to pipeline, ARR growth, and category leadership across core, edge, and cloud environments.
The Opportunity This is not a traditional marketing leadership role.
A Strategic Growth Architect
Builds repeatable, scalable, and data-driven growth models
Brings creativity to positioning, go‑to‑market models, and category strategy
Uses AI to multiply productivity and performance
Treats marketing as a revenue engine
Key Responsibilities
Revenue & Growth Leadership
Own global marketing pipeline targets and measurable revenue contribution
Build scalable, repeatable programs that drive acquisition, acceleration, retention, and expansion
Develop a compounding growth engine aligned with ARR objectives
Partner tightly with Sales to optimize funnel velocity, conversion, and win rates
Drive CAC efficiency and marketing ROI improvement
Category Strategy & Portfolio Positioning
Define and elevate DataCore’s category narrative across software‑defined storage and data infrastructure
Develop a unified platform story across core, edge, and cloud environments
Lead segmentation strategy, ICP refinement, and vertical positioning
Translate complex infrastructure technologies into compelling, differentiated value propositions for technical and business buyers
Architect solution plays that unify multiple products into cohesive growth motions
Modern Demand Generation & AI‑Driven Growth
Lead global demand generation across digital, ABM, field, and partner channels
Design and operationalize ABM plays across strategic accounts, target verticals, partners, and existing customer expansion opportunities
Build integrated, insight‑driven campaigns aligned to strategic solution plays
Implement predictive and AI‑driven pipeline modeling to optimize budget allocation and performance
Develop AI‑powered content systems that increase speed, personalization, and output quality
Introduce agentic workflows and automation that reduce manual effort and increase campaign velocity
AI‑Enabled Marketing Operations
Modernize the marketing tech stack to enable automation, personalization, and scalable experimentation
Leverage AI for:
Content production and localization
Customer segmentation and targeting
Funnel optimization
Sales enablement intelligence
Competitive insights
Build a data‑first organization with real‑time dashboards tied to pipeline and revenue impact
Continuously improve operational efficiency through workflow automation and intelligent tooling
Sales & Partner Enablement
Develop differentiated sales narratives, battlecards, and enablement frameworks
Align product launches with repeatable sales plays
Strengthen partner marketing and channel enablement programs
Ensure consistent global messaging and execution
Ideal Candidate Profile We are seeking a high‑impact, growth‑oriented marketing leader who combines enterprise infrastructure expertise with creative, AI‑native thinking.
Required Qualifications
12+ years of B2B marketing leadership in enterprise infrastructure, storage, cloud, or data platforms
Proven track record of driving measurable pipeline growth and ARR impact
Experience building and scaling account‑based growth programs across new logo, partner‑led, and expansion motions, with demonstrated impact on named‑account pipeline, deal velocity, and influenced ARR
Demonstrated success leading product marketing and portfolio positioning for complex technical solutions
Strong understanding of hybrid infrastructure, virtualization, cloud, Kubernetes, and modern architectures
Experience leading distributed global teams
Differentiating Capabilities
Experience implementing AI‑driven marketing systems and automation
A history of introducing new go‑to‑market models or category repositioning
Evidence of building experimentation cultures and growth frameworks
Comfort leveraging generative AI, predictive analytics, and automation tools to improve productivity and outcomes
Systems thinking— the ability to design scalable engines rather than one‑off campaigns
Exceptional storytelling, executive presence, and cross‑functional influence
What Success Looks Like (Immediate Mandate / First 3-6 Months)
Assess current team, programs, spend, and funnel performance
Simplify priorities and establish a 30‑day operating cadence
Realign roles, agencies, and budget to strategic growth areas
Create clear pipeline accountability with Sales
Identify quick wins in AI‑enabled productivity and campaign execution
(6-12 Months)
A clearly defined and differentiated category narrative
Measurable acceleration in pipeline growth and funnel velocity
AI‑enabled marketing workflows improving productivity and efficiency
Increased marketing‑sourced and influenced ARR
Strong alignment between Product, Sales, and Marketing
A scalable global marketing engine built for sustained growth
#J-18808-Ljbffr
About DataCore Software DataCore is a global leader in software‑defined storage and data infrastructure, serving more than 10,000 customers worldwide. Backed by Insight Partners and supported by a global team of 400+ employees, DataCore is entering a high‑growth phase with a clear mandate to surpass $100M ARR.
We are seeking a transformative Vice President of Marketing to architect and scale a modern, AI‑enabled global growth engine. This leader will redefine our market narrative, accelerate pipeline generation, and build a marketing organization that combines strategic storytelling, operational excellence, and advanced AI‑driven execution.
Reporting to the Chief Revenue Officer, the VP of Marketing will operate as a core revenue leader, responsible for driving measurable contributions to pipeline, ARR growth, and category leadership across core, edge, and cloud environments.
The Opportunity This is not a traditional marketing leadership role.
A Strategic Growth Architect
Builds repeatable, scalable, and data-driven growth models
Brings creativity to positioning, go‑to‑market models, and category strategy
Uses AI to multiply productivity and performance
Treats marketing as a revenue engine
Key Responsibilities
Revenue & Growth Leadership
Own global marketing pipeline targets and measurable revenue contribution
Build scalable, repeatable programs that drive acquisition, acceleration, retention, and expansion
Develop a compounding growth engine aligned with ARR objectives
Partner tightly with Sales to optimize funnel velocity, conversion, and win rates
Drive CAC efficiency and marketing ROI improvement
Category Strategy & Portfolio Positioning
Define and elevate DataCore’s category narrative across software‑defined storage and data infrastructure
Develop a unified platform story across core, edge, and cloud environments
Lead segmentation strategy, ICP refinement, and vertical positioning
Translate complex infrastructure technologies into compelling, differentiated value propositions for technical and business buyers
Architect solution plays that unify multiple products into cohesive growth motions
Modern Demand Generation & AI‑Driven Growth
Lead global demand generation across digital, ABM, field, and partner channels
Design and operationalize ABM plays across strategic accounts, target verticals, partners, and existing customer expansion opportunities
Build integrated, insight‑driven campaigns aligned to strategic solution plays
Implement predictive and AI‑driven pipeline modeling to optimize budget allocation and performance
Develop AI‑powered content systems that increase speed, personalization, and output quality
Introduce agentic workflows and automation that reduce manual effort and increase campaign velocity
AI‑Enabled Marketing Operations
Modernize the marketing tech stack to enable automation, personalization, and scalable experimentation
Leverage AI for:
Content production and localization
Customer segmentation and targeting
Funnel optimization
Sales enablement intelligence
Competitive insights
Build a data‑first organization with real‑time dashboards tied to pipeline and revenue impact
Continuously improve operational efficiency through workflow automation and intelligent tooling
Sales & Partner Enablement
Develop differentiated sales narratives, battlecards, and enablement frameworks
Align product launches with repeatable sales plays
Strengthen partner marketing and channel enablement programs
Ensure consistent global messaging and execution
Ideal Candidate Profile We are seeking a high‑impact, growth‑oriented marketing leader who combines enterprise infrastructure expertise with creative, AI‑native thinking.
Required Qualifications
12+ years of B2B marketing leadership in enterprise infrastructure, storage, cloud, or data platforms
Proven track record of driving measurable pipeline growth and ARR impact
Experience building and scaling account‑based growth programs across new logo, partner‑led, and expansion motions, with demonstrated impact on named‑account pipeline, deal velocity, and influenced ARR
Demonstrated success leading product marketing and portfolio positioning for complex technical solutions
Strong understanding of hybrid infrastructure, virtualization, cloud, Kubernetes, and modern architectures
Experience leading distributed global teams
Differentiating Capabilities
Experience implementing AI‑driven marketing systems and automation
A history of introducing new go‑to‑market models or category repositioning
Evidence of building experimentation cultures and growth frameworks
Comfort leveraging generative AI, predictive analytics, and automation tools to improve productivity and outcomes
Systems thinking— the ability to design scalable engines rather than one‑off campaigns
Exceptional storytelling, executive presence, and cross‑functional influence
What Success Looks Like (Immediate Mandate / First 3-6 Months)
Assess current team, programs, spend, and funnel performance
Simplify priorities and establish a 30‑day operating cadence
Realign roles, agencies, and budget to strategic growth areas
Create clear pipeline accountability with Sales
Identify quick wins in AI‑enabled productivity and campaign execution
(6-12 Months)
A clearly defined and differentiated category narrative
Measurable acceleration in pipeline growth and funnel velocity
AI‑enabled marketing workflows improving productivity and efficiency
Increased marketing‑sourced and influenced ARR
Strong alignment between Product, Sales, and Marketing
A scalable global marketing engine built for sustained growth
#J-18808-Ljbffr