Associate Brand Manager Marketing
Par Olive, Los Angeles, CA, United States
TITLE: Associate Brand Manager (ABM)
Location : This role is located in Los Angeles (hybrid)
ABOUT PAR OLIVE:
Par Olive is a modern ingestible beauty brand redefining skincare from within. Born from a need for uncompromising quality, we formulate clinically backed, results-driven products using the highest-grade, sustainably sourced ingredients.
Developed alongside leading dermatologists and nutrition experts, our products are rooted in purity, potency, and transparency, delivering visible results across skin, hair, and nail health.
Par Olive is a dermatologist-recommended brand, trusted by leading clinics and rapidly expanding across retail and global markets.
We are building a category-defining beauty company at the intersection of wellness, science, and luxury.
ROLE SCOPE:
The Associate Brand Manager (ABM) plays a critical executional role within the marketing team, reporting directly to the Senior Brand Manager. This role is responsible for bringing brand strategy and marketing plans to life across all consumer touchpoints.
While the Senior Brand Manager owns overall brand strategy, positioning, messaging, and budget, the ABM is accountable for executing campaigns, managing timelines, coordinating cross-functional teams, and ensuring all marketing outputs are delivered on time, on brand, and in full.
This role sits at the center of execution, translating strategy into action, and requires strong project management, creative operations oversight, and cross-functional coordination across internal teams and external partners (creative, PR, CRM, and paid media).
The ABM will also play a key role in content and creative production, including CRM, organic social, and UGC, ensuring that output aligns with brand strategy while continuously improving performance through insights and iteration.
1. Marketing Plan Execution & Campaign Delivery Support the Senior Brand Manager in executing the overarching marketing strategy and calendar, ensuring all campaigns and initiatives are delivered seamlessly across channels.
Campaign & GTM Execution
Own execution of the marketing calendar, including product launches, campaigns, and key promotional moments
Support the development of campaign concepts and executional plans (e.g., partnerships, seeding, PR angles)
Support the execution for all Go-To-Market (GTM) plans for campaigns and new product launches
Briefing & Creative Development
Translate strategy into clear, actionable briefs across all channels (email, social, CRM, paid media, website)
Develop key messaging frameworks and support visual direction (e.g., moodboards, references) to guide creative teams
Define and document all required assets across channels (digital and physical/tactile)
Cross-Functional Coordination
Act as the central executional lead across internal teams (Growth, Acquisition, Product, Creative, Retail, PR)
Ensure all stakeholders are aligned on campaign objectives, timelines, roles, and success metrics
Coordinate with 3rd party agencies (creative, PR, CRM, paid media) to ensure high-quality and timely delivery
Go-Live & Delivery Management
Own and orchestrate all go-live requirements across channels
Responsible for necessary output for social, email, UGC, paid digital content
Ensure all assets, approvals, and stakeholders are ready for launch
Track progress and proactively mitigate risks to delivery timelines
PR & Agency Management
Support management of PR agency relationships, ensuring alignment to campaign goals (Senior Brand Manager to own the relationship & goals)
Act as a day-to-day liaison for executional needs and deliverables
Reporting & Planning
Support GTM decks and campaign materials for leadership reviews
Prepare and maintain weekly marketing review updates
Ensure monthly marketing plans are documented, shared, and reviewed
KPIs
Monthly marketing plan published and reviewed
Marketing calendar planned 6 months in advance
All campaign assets reviewed 1 month prior to launch
Campaigns delivered across all touchpoints on time and in full
Marketing budget tracking updated by week one of each month
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Location : This role is located in Los Angeles (hybrid)
ABOUT PAR OLIVE:
Par Olive is a modern ingestible beauty brand redefining skincare from within. Born from a need for uncompromising quality, we formulate clinically backed, results-driven products using the highest-grade, sustainably sourced ingredients.
Developed alongside leading dermatologists and nutrition experts, our products are rooted in purity, potency, and transparency, delivering visible results across skin, hair, and nail health.
Par Olive is a dermatologist-recommended brand, trusted by leading clinics and rapidly expanding across retail and global markets.
We are building a category-defining beauty company at the intersection of wellness, science, and luxury.
ROLE SCOPE:
The Associate Brand Manager (ABM) plays a critical executional role within the marketing team, reporting directly to the Senior Brand Manager. This role is responsible for bringing brand strategy and marketing plans to life across all consumer touchpoints.
While the Senior Brand Manager owns overall brand strategy, positioning, messaging, and budget, the ABM is accountable for executing campaigns, managing timelines, coordinating cross-functional teams, and ensuring all marketing outputs are delivered on time, on brand, and in full.
This role sits at the center of execution, translating strategy into action, and requires strong project management, creative operations oversight, and cross-functional coordination across internal teams and external partners (creative, PR, CRM, and paid media).
The ABM will also play a key role in content and creative production, including CRM, organic social, and UGC, ensuring that output aligns with brand strategy while continuously improving performance through insights and iteration.
1. Marketing Plan Execution & Campaign Delivery Support the Senior Brand Manager in executing the overarching marketing strategy and calendar, ensuring all campaigns and initiatives are delivered seamlessly across channels.
Campaign & GTM Execution
Own execution of the marketing calendar, including product launches, campaigns, and key promotional moments
Support the development of campaign concepts and executional plans (e.g., partnerships, seeding, PR angles)
Support the execution for all Go-To-Market (GTM) plans for campaigns and new product launches
Briefing & Creative Development
Translate strategy into clear, actionable briefs across all channels (email, social, CRM, paid media, website)
Develop key messaging frameworks and support visual direction (e.g., moodboards, references) to guide creative teams
Define and document all required assets across channels (digital and physical/tactile)
Cross-Functional Coordination
Act as the central executional lead across internal teams (Growth, Acquisition, Product, Creative, Retail, PR)
Ensure all stakeholders are aligned on campaign objectives, timelines, roles, and success metrics
Coordinate with 3rd party agencies (creative, PR, CRM, paid media) to ensure high-quality and timely delivery
Go-Live & Delivery Management
Own and orchestrate all go-live requirements across channels
Responsible for necessary output for social, email, UGC, paid digital content
Ensure all assets, approvals, and stakeholders are ready for launch
Track progress and proactively mitigate risks to delivery timelines
PR & Agency Management
Support management of PR agency relationships, ensuring alignment to campaign goals (Senior Brand Manager to own the relationship & goals)
Act as a day-to-day liaison for executional needs and deliverables
Reporting & Planning
Support GTM decks and campaign materials for leadership reviews
Prepare and maintain weekly marketing review updates
Ensure monthly marketing plans are documented, shared, and reviewed
KPIs
Monthly marketing plan published and reviewed
Marketing calendar planned 6 months in advance
All campaign assets reviewed 1 month prior to launch
Campaigns delivered across all touchpoints on time and in full
Marketing budget tracking updated by week one of each month
#J-18808-Ljbffr