Product Marketing Strategist
Global X ETFs, New York, NY, United States
About The Role
Global X is seeking a dynamic and highly skilled Product Marketing Strategist (analyst level) with a focus on Exchange Traded Funds (ETFs) to join our dynamic New York based Marketing team. The ideal candidate should have an interest in Financial Services and Asset Management with 1-3 years of relevant experience. Reporting to the Product Marketing Lead, the analyst will support a range of product marketing activities including go-to-market planning, collateral development, and on-going campaign monitoring to ensure the ongoing success of our ETF lineup. This person will work closely across Product Research/Management, Sales, Compliance, and cross-functionally within the Marketing team.
Global X Marketing Team Overview
We are a full-scale in-house marketing team that supports and drives business objectives through creativity and innovation, backed by metrics and results. Primarily based in New York, our team is broken out into verticals covering sales channels, products, advertising channels, design, events, digital marketing, media, and analytics.
Responsibilities
Support go-to-market strategies for new product launches, including assisting with market research, positioning, messaging, launch timelines, and marketing collateral development.
Partner with Product Research/Management and Sales to learn product features, benefits, and target customer segments, and help translate insights into clear marketing materials.
Assist in the creation and updating of marketing collateral, sales enablement materials, videos, and other assets to support go-to-market initiatives.
Work closely with the broader marketing team to help execute multi-channel campaigns across web/digital, social media, email, and content marketing.
Support Event Marketing and Sales in planning, coordinating, and attending Global X–hosted and sponsored events to gain exposure to client engagement and marketing best practices.
Help track and organize marketing campaign performance by partnering with Business Analytics to collect data, prepare reports, and monitor key metrics and ROI.
Assist with day-to-day marketing operations, including project coordination, asset management, timeline tracking, and internal communications.
Conduct competitive and industry research to support product positioning, campaign development, and sales conversations.
Learn and use marketing tools and platforms (e.g., CMS, email marketing, analytics tools) to support campaign execution and reporting.
Required Qualifications
Bachelors degree in Marketing, Finance, Economics, Business Management, or related field.
1-3 years experience in a similar role, or with transferrable skills.
High attention to detail and quality, even when working at speed.
Strong writing skills with a preference towards proficiency with Financial Services terminology.
Excellent communication and collaboration skills, with the ability to work cross-functionally and with different teams globally.
Analytical mindset with the ability to gather and interpret data to drive decision-making.
Familiarity in marketing automation tools, CRM systems, and analytics platforms is a plus, but not required.
Compensation & Benefits
Competitive base salary with annual performance-based bonus
Comprehensive medical, dental, and vision insurance
401(k) retirement plan with company matching
Generous paid time off and company holidays
Professional development and continuing education opportunities
Hybrid work flexibility
Life and disability insurance
Wellness programs and employee assistance program (EAP)
About Global X
Global X was founded in 2008. For more than fifteen years, our mission has been empowering investors with unexplored and intelligent solutions. Our product lineup features a wide range of ETF strategies and $78.1 billion in assets under management. While we are distinguished for our Thematic Growth, Income, and International Access ETFs, we also offer Core and other funds to suit a wide range of investment objectives. Explore our ETFs, research and insights, and more atwww.globalxetfs.com. Global X is a member of Mirae Asset Financial Group (“Mirae Asset”), a global leader in financial services, with $803 billion in assets under management worldwide. Mirae Asset has an extensive global ETF platform ranging across the U.S., Australia, Brazil, Canada, Colombia, Europe, Hong Kong, India, Japan, Korea, and Vietnam.
J-18808-Ljbffr
Global X is seeking a dynamic and highly skilled Product Marketing Strategist (analyst level) with a focus on Exchange Traded Funds (ETFs) to join our dynamic New York based Marketing team. The ideal candidate should have an interest in Financial Services and Asset Management with 1-3 years of relevant experience. Reporting to the Product Marketing Lead, the analyst will support a range of product marketing activities including go-to-market planning, collateral development, and on-going campaign monitoring to ensure the ongoing success of our ETF lineup. This person will work closely across Product Research/Management, Sales, Compliance, and cross-functionally within the Marketing team.
Global X Marketing Team Overview
We are a full-scale in-house marketing team that supports and drives business objectives through creativity and innovation, backed by metrics and results. Primarily based in New York, our team is broken out into verticals covering sales channels, products, advertising channels, design, events, digital marketing, media, and analytics.
Responsibilities
Support go-to-market strategies for new product launches, including assisting with market research, positioning, messaging, launch timelines, and marketing collateral development.
Partner with Product Research/Management and Sales to learn product features, benefits, and target customer segments, and help translate insights into clear marketing materials.
Assist in the creation and updating of marketing collateral, sales enablement materials, videos, and other assets to support go-to-market initiatives.
Work closely with the broader marketing team to help execute multi-channel campaigns across web/digital, social media, email, and content marketing.
Support Event Marketing and Sales in planning, coordinating, and attending Global X–hosted and sponsored events to gain exposure to client engagement and marketing best practices.
Help track and organize marketing campaign performance by partnering with Business Analytics to collect data, prepare reports, and monitor key metrics and ROI.
Assist with day-to-day marketing operations, including project coordination, asset management, timeline tracking, and internal communications.
Conduct competitive and industry research to support product positioning, campaign development, and sales conversations.
Learn and use marketing tools and platforms (e.g., CMS, email marketing, analytics tools) to support campaign execution and reporting.
Required Qualifications
Bachelors degree in Marketing, Finance, Economics, Business Management, or related field.
1-3 years experience in a similar role, or with transferrable skills.
High attention to detail and quality, even when working at speed.
Strong writing skills with a preference towards proficiency with Financial Services terminology.
Excellent communication and collaboration skills, with the ability to work cross-functionally and with different teams globally.
Analytical mindset with the ability to gather and interpret data to drive decision-making.
Familiarity in marketing automation tools, CRM systems, and analytics platforms is a plus, but not required.
Compensation & Benefits
Competitive base salary with annual performance-based bonus
Comprehensive medical, dental, and vision insurance
401(k) retirement plan with company matching
Generous paid time off and company holidays
Professional development and continuing education opportunities
Hybrid work flexibility
Life and disability insurance
Wellness programs and employee assistance program (EAP)
About Global X
Global X was founded in 2008. For more than fifteen years, our mission has been empowering investors with unexplored and intelligent solutions. Our product lineup features a wide range of ETF strategies and $78.1 billion in assets under management. While we are distinguished for our Thematic Growth, Income, and International Access ETFs, we also offer Core and other funds to suit a wide range of investment objectives. Explore our ETFs, research and insights, and more atwww.globalxetfs.com. Global X is a member of Mirae Asset Financial Group (“Mirae Asset”), a global leader in financial services, with $803 billion in assets under management worldwide. Mirae Asset has an extensive global ETF platform ranging across the U.S., Australia, Brazil, Canada, Colombia, Europe, Hong Kong, India, Japan, Korea, and Vietnam.
J-18808-Ljbffr