Copywriter, Ecommerce
Publicis Groupe ANZ, Troy, NY, United States
Overview
We are seeking an experienced
Ecommerce Copy Lead
to elevate the quality, performance, and innovation of product detail page (PDP) content across multiple client accounts. This role is ideal for a strategic, hands‑on leader who understands how SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) shape discoverability and conversion—and who can guide a team to deliver best‑in‑class content across Amazon, Walmart, Target, Instacart, and emerging retail platforms.
This person will own the copy vision for key clients, partner with cross‑functional teams, and proactively identify new tools, platforms, and AI technologies that enhance content quality and operational efficiency. The ideal candidate is both a creator and a coach: someone who can write exceptional copy while also building scalable processes, elevating standards, and driving innovation across the ecommerce content discipline.
You will craft high‑quality, keyword‑optimized, semantically rich content that elevates brand presence and drives measurable performance across Amazon, Walmart, and other ecommerce marketplaces. This role requires at least
3 years of hands‑on ecommerce copywriting experience , ideally within a fast‑paced agency or multi‑brand environment.
Candidates must reside within a commutable distance to our office in Detroit (Troy), Chicago, Minneapolis or New York for a hybrid work schedule.
Primary Responsibilities
Lead the development of high‑performing PDP copy—including titles, bullets, A+ modules, brand store content, FAQs, and enhanced content—optimized for
SEO, AEO, and GEO .
Oversee multiple client accounts, ensuring consistent quality, strategic alignment, and on‑time delivery across all copy deliverables.
Manage, mentor, and develop copywriters; provide feedback, training, and coaching to elevate team capabilities.
Conduct advanced keyword research, semantic analysis, and AI‑driven query exploration to inform content strategy.
Establish and maintain content standards, style guidelines, and best practices for ecommerce copy across the organization.
Partner with strategy, creative, ecommerce, and client teams to translate insights into compelling, conversion‑driving content.
Identify, evaluate, and integrate new platforms, tools, and technologies—including
AI‑assisted writing, optimization, and content QA tools —to improve efficiency and performance.
Stay ahead of industry trends, retailer algorithm updates, and emerging content formats; proactively recommend new approaches to clients and internal teams.
Review and refine existing content to improve ranking, clarity, and conversion, leveraging performance data and testing insights.
Support new business efforts by contributing to proposals, capability presentations, and content strategy recommendations.
Build strong relationships with cross‑functional partners and serve as a subject‑matter expert on ecommerce copy and content optimization.
All other duties as assigned by Manager or Director.
Skillsets Required
3+ years
of ecommerce copywriting experience, including
writing PDP content
optimized for SEO, AEO, and GEO.
Demonstrated experience managing or mentoring copywriters or creative contributors.
Deep understanding of ecommerce content best practices, retailer requirements, and algorithmic ranking factors.
Strong command of keyword research, semantic SEO, and AI‑driven content optimization techniques.
Ability to translate complex product information into clear, compelling, conversion‑focused copy.
Experience working across multiple client accounts or within a fast‑paced agency environment.
Strong editing, proofreading, and quality‑control skills with exceptional attention to detail.
Familiarity with ecommerce content platforms (Salsify, Syndigo, etc.) and AI writing/optimization tools.
Excellent communication and interpersonal skills; able to collaborate effectively across strategy, creative, and ecommerce teams.
Bachelor’s degree in advertising, marketing, communications, journalism, or related field preferred.
Proactive, solutions‑oriented mindset with the ability to adapt to evolving client needs and industry shifts.
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
Compensation Compensation Range: $66,120–$101,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be June 30, 2026.
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere; Publicis Groupe has an office for up to 6 weeks a year based upon eligibility
Business Resource Groups that support multiple affinities and alliances
Mars United℠ Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
All your information will be kept confidential according to EEO guidelines.
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Ecommerce Copy Lead
to elevate the quality, performance, and innovation of product detail page (PDP) content across multiple client accounts. This role is ideal for a strategic, hands‑on leader who understands how SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) shape discoverability and conversion—and who can guide a team to deliver best‑in‑class content across Amazon, Walmart, Target, Instacart, and emerging retail platforms.
This person will own the copy vision for key clients, partner with cross‑functional teams, and proactively identify new tools, platforms, and AI technologies that enhance content quality and operational efficiency. The ideal candidate is both a creator and a coach: someone who can write exceptional copy while also building scalable processes, elevating standards, and driving innovation across the ecommerce content discipline.
You will craft high‑quality, keyword‑optimized, semantically rich content that elevates brand presence and drives measurable performance across Amazon, Walmart, and other ecommerce marketplaces. This role requires at least
3 years of hands‑on ecommerce copywriting experience , ideally within a fast‑paced agency or multi‑brand environment.
Candidates must reside within a commutable distance to our office in Detroit (Troy), Chicago, Minneapolis or New York for a hybrid work schedule.
Primary Responsibilities
Lead the development of high‑performing PDP copy—including titles, bullets, A+ modules, brand store content, FAQs, and enhanced content—optimized for
SEO, AEO, and GEO .
Oversee multiple client accounts, ensuring consistent quality, strategic alignment, and on‑time delivery across all copy deliverables.
Manage, mentor, and develop copywriters; provide feedback, training, and coaching to elevate team capabilities.
Conduct advanced keyword research, semantic analysis, and AI‑driven query exploration to inform content strategy.
Establish and maintain content standards, style guidelines, and best practices for ecommerce copy across the organization.
Partner with strategy, creative, ecommerce, and client teams to translate insights into compelling, conversion‑driving content.
Identify, evaluate, and integrate new platforms, tools, and technologies—including
AI‑assisted writing, optimization, and content QA tools —to improve efficiency and performance.
Stay ahead of industry trends, retailer algorithm updates, and emerging content formats; proactively recommend new approaches to clients and internal teams.
Review and refine existing content to improve ranking, clarity, and conversion, leveraging performance data and testing insights.
Support new business efforts by contributing to proposals, capability presentations, and content strategy recommendations.
Build strong relationships with cross‑functional partners and serve as a subject‑matter expert on ecommerce copy and content optimization.
All other duties as assigned by Manager or Director.
Skillsets Required
3+ years
of ecommerce copywriting experience, including
writing PDP content
optimized for SEO, AEO, and GEO.
Demonstrated experience managing or mentoring copywriters or creative contributors.
Deep understanding of ecommerce content best practices, retailer requirements, and algorithmic ranking factors.
Strong command of keyword research, semantic SEO, and AI‑driven content optimization techniques.
Ability to translate complex product information into clear, compelling, conversion‑focused copy.
Experience working across multiple client accounts or within a fast‑paced agency environment.
Strong editing, proofreading, and quality‑control skills with exceptional attention to detail.
Familiarity with ecommerce content platforms (Salsify, Syndigo, etc.) and AI writing/optimization tools.
Excellent communication and interpersonal skills; able to collaborate effectively across strategy, creative, and ecommerce teams.
Bachelor’s degree in advertising, marketing, communications, journalism, or related field preferred.
Proactive, solutions‑oriented mindset with the ability to adapt to evolving client needs and industry shifts.
Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
Compensation Compensation Range: $66,120–$101,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be June 30, 2026.
Benefits
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere; Publicis Groupe has an office for up to 6 weeks a year based upon eligibility
Business Resource Groups that support multiple affinities and alliances
Mars United℠ Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr