SEO/GEO Specialist
World Emblem, Florida, NY, United States
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SEO/GEO Specialist Full Time Professional Hollywood, FL, US
7 days ago Requisition ID: 1757
Salary Range: $75,000.00 To $80,000.00 Annually
We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity and 100% Committed to the team.
JOB SUMMARY You'll own organic search strategy and execution across three ecommerce brands. This means traditional SEO — technical, content, and link building — plus the emerging discipline of Generative Engine Optimization (GEO) for AI search platforms like Google AI Overviews, ChatGPT, and Perplexity. You'll report to the Director of Ecommerce and Digital Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and execute SEO strategies for three distinct brands across BigCommerce and Optimizely platforms
Conduct technical SEO audits and implement fixes (site speed, crawlability, schema, indexation)
Perform keyword research and build content strategies that capture demand at every funnel stage
Optimize product pages, category pages, and landing pages for search visibility and conversion
Build and manage link acquisition strategies (digital PR, outreach, partnerships)
Monitor and optimize for AI-powered search (Google AI Overviews, ChatGPT Browse, Perplexity, Bing Copilot)
Implement structured data and entity optimization to improve brand presence in generative results
Track rankings, traffic, and conversions; deliver actionable reporting to leadership
Collaborate with content, product, and development teams to execute SEO initiatives
Stay current on algorithm updates, AI search trends, and emerging best practices.
QUALIFICATIONS
3-5 years of hands‑on SEO experience, preferably in ecommerce B2B and B2C
Proven track record improving organic traffic and revenue
Strong technical SEO skills — comfortable with crawlers, log files, Core Web Vitals, and schema markup
Experience with keyword research tools (SEMrush, Screaming Frog, etc.)
Understanding of GEO principles — how AI models source and surface information
Content strategy experience — ability to plan and brief content that ranks
Analytical mindset — comfortable in GA4, Search Console, and Excel/Sheets
Self‑starter who identifies opportunities without being asked
Clear communicator who can explain SEO impact to non‑technical stakeholders.
SKILLS
Site architecture & crawlability
Core Web Vitals & page speed optimization
Content & On‑Page
Content strategy & briefs
Off‑Page & Authority
Generative Engine Optimization (GEO)
Entity & knowledge graph optimization
Brand mention monitoring
Conversational query targeting
Analytics & Tools
LANGUAGE ABILITY Ability to effectively present information in one‑on‑one and small group situations to customers, clients, and other employees of the organization.
SUPERVISORY RESPONSIBILITIES This Job has supervisory responsibilities of people.
PHYSICAL DEMANDS
Prolonged periods sitting at a desk and working on a computer
Must be able to operate standard office equipment (computer, keyboard, mouse, phone)
Ability to view and read information on a computer screen for extended periods
Occasionally may need to lift or move items up to 15 lbs (office supplies, equipment)
World Emblem is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. World Emblem is proud to be a drug‑free workplace. All applicants will undergo a criminal background check, pre‑placement drug screen, and are in compliance with E‑Verify.
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SEO/GEO Specialist Full Time Professional Hollywood, FL, US
7 days ago Requisition ID: 1757
Salary Range: $75,000.00 To $80,000.00 Annually
We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe. We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand. We offer a wide variety of emblem options, ranging from traditional embroidered to FlexStyle patches and everything in between. Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity and 100% Committed to the team.
JOB SUMMARY You'll own organic search strategy and execution across three ecommerce brands. This means traditional SEO — technical, content, and link building — plus the emerging discipline of Generative Engine Optimization (GEO) for AI search platforms like Google AI Overviews, ChatGPT, and Perplexity. You'll report to the Director of Ecommerce and Digital Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and execute SEO strategies for three distinct brands across BigCommerce and Optimizely platforms
Conduct technical SEO audits and implement fixes (site speed, crawlability, schema, indexation)
Perform keyword research and build content strategies that capture demand at every funnel stage
Optimize product pages, category pages, and landing pages for search visibility and conversion
Build and manage link acquisition strategies (digital PR, outreach, partnerships)
Monitor and optimize for AI-powered search (Google AI Overviews, ChatGPT Browse, Perplexity, Bing Copilot)
Implement structured data and entity optimization to improve brand presence in generative results
Track rankings, traffic, and conversions; deliver actionable reporting to leadership
Collaborate with content, product, and development teams to execute SEO initiatives
Stay current on algorithm updates, AI search trends, and emerging best practices.
QUALIFICATIONS
3-5 years of hands‑on SEO experience, preferably in ecommerce B2B and B2C
Proven track record improving organic traffic and revenue
Strong technical SEO skills — comfortable with crawlers, log files, Core Web Vitals, and schema markup
Experience with keyword research tools (SEMrush, Screaming Frog, etc.)
Understanding of GEO principles — how AI models source and surface information
Content strategy experience — ability to plan and brief content that ranks
Analytical mindset — comfortable in GA4, Search Console, and Excel/Sheets
Self‑starter who identifies opportunities without being asked
Clear communicator who can explain SEO impact to non‑technical stakeholders.
SKILLS
Site architecture & crawlability
Core Web Vitals & page speed optimization
Content & On‑Page
Content strategy & briefs
Off‑Page & Authority
Generative Engine Optimization (GEO)
Entity & knowledge graph optimization
Brand mention monitoring
Conversational query targeting
Analytics & Tools
LANGUAGE ABILITY Ability to effectively present information in one‑on‑one and small group situations to customers, clients, and other employees of the organization.
SUPERVISORY RESPONSIBILITIES This Job has supervisory responsibilities of people.
PHYSICAL DEMANDS
Prolonged periods sitting at a desk and working on a computer
Must be able to operate standard office equipment (computer, keyboard, mouse, phone)
Ability to view and read information on a computer screen for extended periods
Occasionally may need to lift or move items up to 15 lbs (office supplies, equipment)
World Emblem is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status. World Emblem is proud to be a drug‑free workplace. All applicants will undergo a criminal background check, pre‑placement drug screen, and are in compliance with E‑Verify.
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