Manager of Digital Marketing Analytics & Insights – Website Analytics
ADP, Norfolk, VA, United States
ADP is searching for a
Manager of Digital Marketing Analytics & Insights . This position will be responsible for end-to-end performance measurement of ADP’s website performance and organic digital marketing efforts. This includes all actions from documenting business requirements, data wrangling, development of insightful reports/dashboards, providing valuable insights, and actionable recommendations on how to improve or grow digital initiatives. Successful candidates will have a good understanding of digital marketing measurement / analytics. This includes experience with B2B inbound leads, CRO, SEO, visitor behavior, and E-commerce digital sale/onboarding analytics and reporting. He/she must be able to interpret complex results of large-scale data driven marketing campaigns/initiatives. He/she should be comfortable leading complex initiatives from start to finish independently. Responsibilities
Lead the mining, analysis, and interpretation of data to develop actionable insights for complex business challenges Design, develop, and implement intuitive dashboards designed for easy consumption by business stakeholders Enhance / maintain existing population of dashboards and shared data sets Present findings/results to various stakeholders including senior leadership across marketing and sales Partner effectively with a variety of business stakeholders including marketing, sales, operations, and external vendors Partner with marketing operations to create new or enhance digital marketing data tables Enhance analytical processes including data flows, dashboards, and forecasts. Perform ad hoc analyses as opportunities arise Qualifications
Bachelor’s degree At least 5 years of relevant experience Strong analytical, processing, and mathematical skills with ability to structure and conduct analyses Some experience with a data viz tool, like Tableau or Power BI (2+ year) Intermediate experience with SQL (2+ years) Knowledge and hands-on experience with web analytics tools (Google Analytics, 2+ years) and CRM systems (Salesforce, 1+ year) Skill merging diverse data from different platforms, formats, and environments. Experience analyzing data from marketing and sales databases. Proficiency in Microsoft Office Suite (with more advanced Excel data skills) Some general experience with data warehouses (such as AWS or Databricks) Conceptual thinker with proven analytical & problem-solving skills Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $74,100.00 - USD $150,300.00 / Year* *Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws. Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
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Manager of Digital Marketing Analytics & Insights . This position will be responsible for end-to-end performance measurement of ADP’s website performance and organic digital marketing efforts. This includes all actions from documenting business requirements, data wrangling, development of insightful reports/dashboards, providing valuable insights, and actionable recommendations on how to improve or grow digital initiatives. Successful candidates will have a good understanding of digital marketing measurement / analytics. This includes experience with B2B inbound leads, CRO, SEO, visitor behavior, and E-commerce digital sale/onboarding analytics and reporting. He/she must be able to interpret complex results of large-scale data driven marketing campaigns/initiatives. He/she should be comfortable leading complex initiatives from start to finish independently. Responsibilities
Lead the mining, analysis, and interpretation of data to develop actionable insights for complex business challenges Design, develop, and implement intuitive dashboards designed for easy consumption by business stakeholders Enhance / maintain existing population of dashboards and shared data sets Present findings/results to various stakeholders including senior leadership across marketing and sales Partner effectively with a variety of business stakeholders including marketing, sales, operations, and external vendors Partner with marketing operations to create new or enhance digital marketing data tables Enhance analytical processes including data flows, dashboards, and forecasts. Perform ad hoc analyses as opportunities arise Qualifications
Bachelor’s degree At least 5 years of relevant experience Strong analytical, processing, and mathematical skills with ability to structure and conduct analyses Some experience with a data viz tool, like Tableau or Power BI (2+ year) Intermediate experience with SQL (2+ years) Knowledge and hands-on experience with web analytics tools (Google Analytics, 2+ years) and CRM systems (Salesforce, 1+ year) Skill merging diverse data from different platforms, formats, and environments. Experience analyzing data from marketing and sales databases. Proficiency in Microsoft Office Suite (with more advanced Excel data skills) Some general experience with data warehouses (such as AWS or Databricks) Conceptual thinker with proven analytical & problem-solving skills Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days & Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $74,100.00 - USD $150,300.00 / Year* *Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws. Diversity, Equity, Inclusion & Equal Employment Opportunity at ADP: ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP’s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.
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