Social Media Specialist
Rhode Island Bar Assn., Williamsburg, VA, United States
Position Overview
Mission Statement: University Advancement creates the conditions for opportunity – human, financial & experiential – by garnering and stewarding the resources that advance William & Mary.
University Communications (UC) serves as William & Mary's central communications office, comprising three teams that support and promote the vision, mission and values of the university. The Media Relations Team leads national media outreach, response, strategy and emergency communications. The Web Development & Strategy Team provides a suite of services to support campus digital and web communications. The Content & Strategy Team leads public relations strategy, content strategy, communications planning, storytelling, internal communications, and social media.
Reporting to the Senior Director of Social Media, the Social Media Specialist is responsible for fostering meaningful interactions across William & Mary's social media platforms. This role focuses on building relationships with audiences at every phase of their journey, managing conversations, and cultivating a vibrant, inclusive online community. The ideal candidate is a skilled communicator who thrives on engagement, understands platform dynamics, and is passionate about creating a positive digital experience.
Location & Work Environment This is a hybrid position based in Williamsburg, VA, offering a flexible work environment.
Salary Salary: $48,000 to $53,000 commensurate with experience and internal alignment.
Position Duties Community Management (75%)
Build positive relationships with digital audiences at every phase of their relationship with the university, creating authentic connections and conversations that strengthen brand awareness and loyalty.
Assist with answering community questions on our social media, especially prospective students and their families.
Find opportunities for William & Mary to tap into new digital conversations and curate user-generated content.
Monitor and moderate social media conversations about William & Mary and surface key insights to internal stakeholders.
Serve as an on-call representative for emergencies and other after-hours needs on a rotating basis with other members of the office.
Proactively engage with audiences across social media platforms to build community and brand loyalty.
Identify user-generated content and community story opportunities.
Monitor, listen and respond to comments, messages, and mentions across social media platforms, while informing key stakeholders of potential issues or crises and making recommendations to guide content development efforts.
Moderate discussions to ensure a respectful and inclusive environment in line with written social media community guidelines.
Support the growth of social media audiences through strategic engagement.
Track and report on engagement trends and audience sentiment.
Maintain a consistent voice and tone across platforms in alignment with university brand guidelines.
Social Media Content (15%)
Develop messages across multiple platforms in alignment with the university’s content and brand strategies and in compliance with the university’s social media guidelines.
Execute social media best practices for managing and developing creative content for university-level social media platforms.
Ensure consistency with the university's brand and visual identity standards.
Project Management (5%)
Collaborate on projects and events with university partners including University Marketing, University Events, Undergraduate Admission, Alumni Association, and Tribe Athletics and the professional and graduate schools.
Participate as a member of multiple project teams, effectively applying project management principles and assisting with project management as part of the University Communications social media team.
Social Media Analytics (5%)
Track and analyze social media influence measurements to better inform William & Mary's social media engagement efforts and content strategies.
Assist with the production of analytical reports for university stakeholders.
Qualifications Required Qualifications
Experience managing social media communities in a professional or organizational setting (2+ years).
Strong written communication and interpersonal skills.
Familiarity with social media platforms (LinkedIn, Instagram, YouTube, Facebook, Threads, Bluesky, X).
Ability to handle sensitive or critical interactions with professionalism and empathy.
Preferred Qualifications
Experience in higher education, nonprofit, or mission-driven organizations.
Familiarity with social listening tools and engagement analytics.
Knowledge of community management best practices and online moderation.
Understanding of digital accessibility and inclusive communication practices.
EEO Statement EEO is the Law. Applicants can learn more about William & Mary's status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal
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University Communications (UC) serves as William & Mary's central communications office, comprising three teams that support and promote the vision, mission and values of the university. The Media Relations Team leads national media outreach, response, strategy and emergency communications. The Web Development & Strategy Team provides a suite of services to support campus digital and web communications. The Content & Strategy Team leads public relations strategy, content strategy, communications planning, storytelling, internal communications, and social media.
Reporting to the Senior Director of Social Media, the Social Media Specialist is responsible for fostering meaningful interactions across William & Mary's social media platforms. This role focuses on building relationships with audiences at every phase of their journey, managing conversations, and cultivating a vibrant, inclusive online community. The ideal candidate is a skilled communicator who thrives on engagement, understands platform dynamics, and is passionate about creating a positive digital experience.
Location & Work Environment This is a hybrid position based in Williamsburg, VA, offering a flexible work environment.
Salary Salary: $48,000 to $53,000 commensurate with experience and internal alignment.
Position Duties Community Management (75%)
Build positive relationships with digital audiences at every phase of their relationship with the university, creating authentic connections and conversations that strengthen brand awareness and loyalty.
Assist with answering community questions on our social media, especially prospective students and their families.
Find opportunities for William & Mary to tap into new digital conversations and curate user-generated content.
Monitor and moderate social media conversations about William & Mary and surface key insights to internal stakeholders.
Serve as an on-call representative for emergencies and other after-hours needs on a rotating basis with other members of the office.
Proactively engage with audiences across social media platforms to build community and brand loyalty.
Identify user-generated content and community story opportunities.
Monitor, listen and respond to comments, messages, and mentions across social media platforms, while informing key stakeholders of potential issues or crises and making recommendations to guide content development efforts.
Moderate discussions to ensure a respectful and inclusive environment in line with written social media community guidelines.
Support the growth of social media audiences through strategic engagement.
Track and report on engagement trends and audience sentiment.
Maintain a consistent voice and tone across platforms in alignment with university brand guidelines.
Social Media Content (15%)
Develop messages across multiple platforms in alignment with the university’s content and brand strategies and in compliance with the university’s social media guidelines.
Execute social media best practices for managing and developing creative content for university-level social media platforms.
Ensure consistency with the university's brand and visual identity standards.
Project Management (5%)
Collaborate on projects and events with university partners including University Marketing, University Events, Undergraduate Admission, Alumni Association, and Tribe Athletics and the professional and graduate schools.
Participate as a member of multiple project teams, effectively applying project management principles and assisting with project management as part of the University Communications social media team.
Social Media Analytics (5%)
Track and analyze social media influence measurements to better inform William & Mary's social media engagement efforts and content strategies.
Assist with the production of analytical reports for university stakeholders.
Qualifications Required Qualifications
Experience managing social media communities in a professional or organizational setting (2+ years).
Strong written communication and interpersonal skills.
Familiarity with social media platforms (LinkedIn, Instagram, YouTube, Facebook, Threads, Bluesky, X).
Ability to handle sensitive or critical interactions with professionalism and empathy.
Preferred Qualifications
Experience in higher education, nonprofit, or mission-driven organizations.
Familiarity with social listening tools and engagement analytics.
Knowledge of community management best practices and online moderation.
Understanding of digital accessibility and inclusive communication practices.
EEO Statement EEO is the Law. Applicants can learn more about William & Mary's status as an equal opportunity employer by viewing the "Know Your Rights" poster published by the U.S. Equal Employment Opportunity Commission. https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal
#J-18808-Ljbffr