Sales and Marketing Specialist
EmergencyMD, Farmers Branch, TX, United States
A Day in the Life of a Sales and Marketing Specialist
As our Sales and Marketing Specialist at First Onsite, you'll be the driving force behind local growth across a multi-state region. Working closely with approximately 20 business developers and regional sales and operations teams, you'll own the creation and execution of regional marketing plans that directly impact revenue, sector priorities, and growth goals. You'll identify opportunities, design localized campaigns, and adapt tactics based on market feedback - all while operating with meaningful autonomy. This is a hands‑on, creative role where your ideas and execution make a tangible impact every day.
You’ll also collaborate with our global marketing team, leveraging brand standards, toolkits, and resources to maintain message consistency across markets while tailoring campaigns for your region. Success in this role requires building strong relationships across sales, operations, branch leadership, and cross‑functional partners, balancing strategic planning with hands‑on execution. If you thrive in a fast‑paced, matrixed environment and love bringing marketing strategies to life, this role puts you at the center of driving real regional impact.
Responsibilities Marketing & Regional Growth
Develop and execute regional marketing initiatives aligned with sales priorities, adjusting tactics based on performance and market feedback
Localize national campaigns for regional execution while maintaining consistent messaging
Create region‑specific materials using Canva, ChatGPT, and Microsoft Office; champion tools that drive creative autonomy
Manage regional email campaigns, social media channels, branch pages, and digital initiatives including SEO and event promotion
Maintain up‑to‑date marketing and sales collateral and coordinate specialized support from global marketing (PR, paid media, thought leadership)
Sales Enablement & Business Development Support
Partner with business developers to craft sales presentations, proposals, and client‑facing materials
Support onboarding of new sales team members with tools, platforms, and resources
Assist with Salesforce‑related campaign tracking, lead capture, and regional reporting
Event & Trade Shows
Own regional Continuing Education (CE) programs: scheduling, materials, communications, and attendance tracking
Plan, coordinate, and execute regional trade shows, conferences, and industry events end‑to‑end
Identify and recommend regional event opportunities aligned with business priorities
Reporting & Insights
Measure and report on marketing and event performance, pipeline contribution, and program effectiveness
Track budgets and provide actionable recommendations to improve regional marketing impact
Community & Brand Presence
Represent the company at regional community, industry, and business events
Support sponsorships, charitable involvement, and partnerships to strengthen brand presence and reputation
Travel & Collaboration
Travel to events (~10%) and partner with SVP of Sales and regional leaders to align marketing plans with growth goals
Experience & Education
3 to 5 years of experience in marketing, sales enablement, communications, event coordination, or a related role
Experience collaborating with cross‑functional or geographically distributed teams
Bachelor’s degree in marketing, communications, business, or a related field - or equivalent practical experience
Experience planning and executing trade shows, events, or continuing education programs, preferred
First Onsite provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
First Onsite (and its Companies) participates in E‑Verify. We will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS) with information from each new employer’s Form I‑9 to confirm work authorization.
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You’ll also collaborate with our global marketing team, leveraging brand standards, toolkits, and resources to maintain message consistency across markets while tailoring campaigns for your region. Success in this role requires building strong relationships across sales, operations, branch leadership, and cross‑functional partners, balancing strategic planning with hands‑on execution. If you thrive in a fast‑paced, matrixed environment and love bringing marketing strategies to life, this role puts you at the center of driving real regional impact.
Responsibilities Marketing & Regional Growth
Develop and execute regional marketing initiatives aligned with sales priorities, adjusting tactics based on performance and market feedback
Localize national campaigns for regional execution while maintaining consistent messaging
Create region‑specific materials using Canva, ChatGPT, and Microsoft Office; champion tools that drive creative autonomy
Manage regional email campaigns, social media channels, branch pages, and digital initiatives including SEO and event promotion
Maintain up‑to‑date marketing and sales collateral and coordinate specialized support from global marketing (PR, paid media, thought leadership)
Sales Enablement & Business Development Support
Partner with business developers to craft sales presentations, proposals, and client‑facing materials
Support onboarding of new sales team members with tools, platforms, and resources
Assist with Salesforce‑related campaign tracking, lead capture, and regional reporting
Event & Trade Shows
Own regional Continuing Education (CE) programs: scheduling, materials, communications, and attendance tracking
Plan, coordinate, and execute regional trade shows, conferences, and industry events end‑to‑end
Identify and recommend regional event opportunities aligned with business priorities
Reporting & Insights
Measure and report on marketing and event performance, pipeline contribution, and program effectiveness
Track budgets and provide actionable recommendations to improve regional marketing impact
Community & Brand Presence
Represent the company at regional community, industry, and business events
Support sponsorships, charitable involvement, and partnerships to strengthen brand presence and reputation
Travel & Collaboration
Travel to events (~10%) and partner with SVP of Sales and regional leaders to align marketing plans with growth goals
Experience & Education
3 to 5 years of experience in marketing, sales enablement, communications, event coordination, or a related role
Experience collaborating with cross‑functional or geographically distributed teams
Bachelor’s degree in marketing, communications, business, or a related field - or equivalent practical experience
Experience planning and executing trade shows, events, or continuing education programs, preferred
First Onsite provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
First Onsite (and its Companies) participates in E‑Verify. We will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS) with information from each new employer’s Form I‑9 to confirm work authorization.
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