Sr. Event Marketing Manager - Adaptive Planning
Workday, Pleasanton, CA, United States
About the Team
Adaptive Planning is a strategic and rapidly growing business unit within Workday, helping organizations around the world transform how they plan, model, and make decisions. Our marketing team operates with a builder mindset—combining the scale and reach of Workday with the agility and focus of a standalone business. Events are one of our most important growth levers. They play a critical role in driving pipeline, accelerating deals, strengthening customer relationships, and building a global community of finance and business leaders. We are building a modern event engine that is highly targeted, deeply integrated with Sales and Customer Success, and focused on delivering measurable business impact.
About the Role As Senior Event Marketing Manager for Adaptive Planning, you’ll own the strategy and execution of high‑impact, executive‑level events across North America for the Adaptive Planning Business unit. These will range from intimate C‑suite dinners and hospitality programs to flagship trade shows and Workday‑led conferences. This role sits at the intersection of brand, pipeline, and executive engagement, and is critical to how we show up with senior finance and business leaders across the region. You’ll be responsible for designing experiences that feel thoughtful, premium, and commercially effective—events that senior executives actually want to attend and that sales and product leaders see as indispensable to revenue growth. You’ll partner closely with regional sales leadership, product marketing, and corporate events teams, while navigating the complexity of a global brand with local nuance. This is a hands‑on, highly visible role for someone who combines flawless execution with strong strategic instincts, commercial acumen, and calm leadership under pressure.
Responsibilities
Own the end‑to‑end strategy and execution of executive events, hospitality programs, trade shows, and Workday conferences across North America
Design and deliver C‑suite‑caliber experiences (executive dinners, roundtables, private briefings, customer councils) that drive senior‑level engagement and pipeline impact
Lead planning and on‑site execution for major industry trade shows and Workday flagship events, including sponsorship strategy, booth experience, session programming, and executive presence
Partner closely with Sales, Product Marketing, Growth Marketing, and Customer Success to align events to our GTM priorities and target accounts
Serve as a trusted partner to senior sales leaders, supporting executive meetings, customer engagements, and bespoke hospitality moments
Manage budgets, vendors, agencies, and venues with precision—balancing premium experiences with disciplined ROI
Own event measurement and reporting, including attendance quality, executive engagement, pipeline influence, and post‑event outcomes
Ensure events reflect Workday brand standards while tailoring experiences for local markets and cultural nuance
Act as a calm, authoritative leader on‑site—anticipating issues, solving in real time, and delivering consistently high‑quality execution
Basic Qualifications
7+ years of experience in B2B event marketing, field marketing, or experiential marketing
5+ years experience owning executive‑level events and hospitality programs, including C‑suite audiences
5+ years experience delivering large‑scale trade shows and conferences (planning through on‑site execution)
3+ years working in a matrixed, global organization, partnering across regions and functions
Other Qualifications
Experience in enterprise SaaS, technology, or professional services environments
Track record of partnering effectively with senior sales and executive stakeholdersStrong commercial mindset—able to connect event strategy to pipeline, revenue, and account impact
Comfortable managing six‑figure+ budgets, agencies, and high‑stakes vendors
Exceptional attention to detail paired with strong strategic judgement
Confident, polished communicator who can operate credibly with senior executives
Experience supporting or working on Workday conferences or large global user events is a strong plus
Familiarity with event measurement frameworks and CRM/marketing automation systems
Strong project management skills with the ability to juggle multiple complex programs simultaneously
Willingness to travel across North America frequently, as needed
Workday Pay Transparency Statement The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role‑specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.NY.New York City
Primary Location Base Pay Range: $127,200 USD - $190,800 USD
Additional US Location(s) Base Pay Range: $107,400 USD - $190,800 USD
Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in‑person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in‑office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those who are in our remote “home office” roles also have the opportunity to come together in our offices for important moments that matter.
Equal Employment Opportunity Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com.
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About the Role As Senior Event Marketing Manager for Adaptive Planning, you’ll own the strategy and execution of high‑impact, executive‑level events across North America for the Adaptive Planning Business unit. These will range from intimate C‑suite dinners and hospitality programs to flagship trade shows and Workday‑led conferences. This role sits at the intersection of brand, pipeline, and executive engagement, and is critical to how we show up with senior finance and business leaders across the region. You’ll be responsible for designing experiences that feel thoughtful, premium, and commercially effective—events that senior executives actually want to attend and that sales and product leaders see as indispensable to revenue growth. You’ll partner closely with regional sales leadership, product marketing, and corporate events teams, while navigating the complexity of a global brand with local nuance. This is a hands‑on, highly visible role for someone who combines flawless execution with strong strategic instincts, commercial acumen, and calm leadership under pressure.
Responsibilities
Own the end‑to‑end strategy and execution of executive events, hospitality programs, trade shows, and Workday conferences across North America
Design and deliver C‑suite‑caliber experiences (executive dinners, roundtables, private briefings, customer councils) that drive senior‑level engagement and pipeline impact
Lead planning and on‑site execution for major industry trade shows and Workday flagship events, including sponsorship strategy, booth experience, session programming, and executive presence
Partner closely with Sales, Product Marketing, Growth Marketing, and Customer Success to align events to our GTM priorities and target accounts
Serve as a trusted partner to senior sales leaders, supporting executive meetings, customer engagements, and bespoke hospitality moments
Manage budgets, vendors, agencies, and venues with precision—balancing premium experiences with disciplined ROI
Own event measurement and reporting, including attendance quality, executive engagement, pipeline influence, and post‑event outcomes
Ensure events reflect Workday brand standards while tailoring experiences for local markets and cultural nuance
Act as a calm, authoritative leader on‑site—anticipating issues, solving in real time, and delivering consistently high‑quality execution
Basic Qualifications
7+ years of experience in B2B event marketing, field marketing, or experiential marketing
5+ years experience owning executive‑level events and hospitality programs, including C‑suite audiences
5+ years experience delivering large‑scale trade shows and conferences (planning through on‑site execution)
3+ years working in a matrixed, global organization, partnering across regions and functions
Other Qualifications
Experience in enterprise SaaS, technology, or professional services environments
Track record of partnering effectively with senior sales and executive stakeholdersStrong commercial mindset—able to connect event strategy to pipeline, revenue, and account impact
Comfortable managing six‑figure+ budgets, agencies, and high‑stakes vendors
Exceptional attention to detail paired with strong strategic judgement
Confident, polished communicator who can operate credibly with senior executives
Experience supporting or working on Workday conferences or large global user events is a strong plus
Familiarity with event measurement frameworks and CRM/marketing automation systems
Strong project management skills with the ability to juggle multiple complex programs simultaneously
Willingness to travel across North America frequently, as needed
Workday Pay Transparency Statement The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role‑specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.
Primary Location: USA.NY.New York City
Primary Location Base Pay Range: $127,200 USD - $190,800 USD
Additional US Location(s) Base Pay Range: $107,400 USD - $190,800 USD
Our Approach to Flexible Work With Flex Work, we’re combining the best of both worlds: in‑person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in‑office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those who are in our remote “home office” roles also have the opportunity to come together in our offices for important moments that matter.
Equal Employment Opportunity Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email accommodations@workday.com.
#J-18808-Ljbffr