GREY is hiring: Associate Creative Director, Copy in New York
GREY, New York, NY, United States
At GREY , part of WPP, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.
About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
ASSOCIATE CREATIVE DIRECTOR, COPY Who We Are Grey Health is the culmination of the rich legacies of two powerhouse brands – Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity. Grey and TANK, while maintaining their distinct brands, leverage shared resources and strategic direction for global growth.
Position Overview The Associate Creative Director, Copy will approach every brief with fresh eyes. You will create and inspire work that is superior across all channels, distinctive and famously effective. With a background as a Copywriter, you will set creative direction and offer hands‑on guidance throughout client team projects, while displaying a cohesive understanding and can execute. Be an integral part of presenting the materials to clients and seeing the concepts through to production. Contribute to and supervise the development of concepts, pushing the team to take creative risks, creating work that is persuasive, unexpected, and exceeds client expectations, both in concept and execution.
Key Responsibilities
Demonstrate comprehensive knowledge of the client’s brand and the overall industry by leading in the briefing, concept, copy, and execution of cross‑channel initiatives
Inspires copy and creative direction and provide ‘hands on’ support and an advisory role throughout all projects
Possesses highly advanced writing skills to effectively present a point of view, using logic, science+data, and a compelling storyline
Able to research and develop new tone of voice guidelines for brands, as well as write comprehensive guidelines
Provide creative copy direction and feedback to creative teams that ensures all work aligns with the client’s objectives and strategies outlined in the brief
Collaborate with ACD Art partner to develop conceptual ideas, lead the day‑to‑day team, and work closely with CD/GCD to ensure creative goals are being met
Partner with account and strategy teams to ensure that the task is clear strategically at briefing stage, that the deliverables & timelines are clear and that the needs of the client are being met
Participate and/or lead client meetings/presentations and develop client relationships
Taking direction from creative leaders on creative development; take guidance and rework appropriately
Work collaboratively with account and production team to maintain budgets and ensure that internal or client deliverables are executed on time
Setting an example for the larger team through setting high creative standards and overall involvement in the larger agency initiatives
Developing junior teams with careful and consistent feedback, mentorship and model behavior
Assist with onboarding junior employees – training them on team, agency, and client procedures
Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, you will then be able to create work that moves others.
Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
Remain curious about pop culture, social media trends and your audience’s interests and behaviors in order to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation
Good grasp of the competitive marketplace and the mindset of healthcare professionals, patients, and other audiences
What You Will Need
At least 7+ years of industry experience in a well‑established, creative role with a proven track record
Agency experience working across all channels
Strong creative portfolio highlighting relevant/category experience
Solid verbal communication skills, with experience presenting to all levels of clients
Experience working with large teams in client‑facing role
Excellent written and presentation skills
Able to handle multiple projects in a fast‑paced environment
Comfortable leaning into the data and science across disease categories
Who You Are
Creative: Putting together two things to create a third thing no one’s ever seen before
Productive: Acting on ideas to make things happen and get stuff done
Collaborative: Focused on the greater good versus personal gain
Adaptable: Ready and able to embrace change
At Grey we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.
Grey is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.
Pay Range $75,000 - $185,000 USD
We believe great work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach including required in‑office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @ GREY .com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.
#J-18808-Ljbffr
About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting‑edge media intelligence and data solutions, world‑class creativity, next‑generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
ASSOCIATE CREATIVE DIRECTOR, COPY Who We Are Grey Health is the culmination of the rich legacies of two powerhouse brands – Grey and TANK. With borderless employees spread across 20 studios in 18 countries, we all work collaboratively with one mission in mind: to deliver famously effective ideas that drive business results for top tier clients in the health and wellness market. In 2023, Grey was named a Top 100 Most Loved Workplace and our agency network and Grey, ranked in the top ten award winners at the Cannes Lions International Festival of Creativity. Grey and TANK, while maintaining their distinct brands, leverage shared resources and strategic direction for global growth.
Position Overview The Associate Creative Director, Copy will approach every brief with fresh eyes. You will create and inspire work that is superior across all channels, distinctive and famously effective. With a background as a Copywriter, you will set creative direction and offer hands‑on guidance throughout client team projects, while displaying a cohesive understanding and can execute. Be an integral part of presenting the materials to clients and seeing the concepts through to production. Contribute to and supervise the development of concepts, pushing the team to take creative risks, creating work that is persuasive, unexpected, and exceeds client expectations, both in concept and execution.
Key Responsibilities
Demonstrate comprehensive knowledge of the client’s brand and the overall industry by leading in the briefing, concept, copy, and execution of cross‑channel initiatives
Inspires copy and creative direction and provide ‘hands on’ support and an advisory role throughout all projects
Possesses highly advanced writing skills to effectively present a point of view, using logic, science+data, and a compelling storyline
Able to research and develop new tone of voice guidelines for brands, as well as write comprehensive guidelines
Provide creative copy direction and feedback to creative teams that ensures all work aligns with the client’s objectives and strategies outlined in the brief
Collaborate with ACD Art partner to develop conceptual ideas, lead the day‑to‑day team, and work closely with CD/GCD to ensure creative goals are being met
Partner with account and strategy teams to ensure that the task is clear strategically at briefing stage, that the deliverables & timelines are clear and that the needs of the client are being met
Participate and/or lead client meetings/presentations and develop client relationships
Taking direction from creative leaders on creative development; take guidance and rework appropriately
Work collaboratively with account and production team to maintain budgets and ensure that internal or client deliverables are executed on time
Setting an example for the larger team through setting high creative standards and overall involvement in the larger agency initiatives
Developing junior teams with careful and consistent feedback, mentorship and model behavior
Assist with onboarding junior employees – training them on team, agency, and client procedures
Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry. Only by gaining an understanding of what kind of work moves you and what it takes to get there, you will then be able to create work that moves others.
Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
Remain curious about pop culture, social media trends and your audience’s interests and behaviors in order to infuse culturally relevant elements into briefs and campaigns. Bring the outside world into our work, so our brands can join the conversation
Good grasp of the competitive marketplace and the mindset of healthcare professionals, patients, and other audiences
What You Will Need
At least 7+ years of industry experience in a well‑established, creative role with a proven track record
Agency experience working across all channels
Strong creative portfolio highlighting relevant/category experience
Solid verbal communication skills, with experience presenting to all levels of clients
Experience working with large teams in client‑facing role
Excellent written and presentation skills
Able to handle multiple projects in a fast‑paced environment
Comfortable leaning into the data and science across disease categories
Who You Are
Creative: Putting together two things to create a third thing no one’s ever seen before
Productive: Acting on ideas to make things happen and get stuff done
Collaborative: Focused on the greater good versus personal gain
Adaptable: Ready and able to embrace change
At Grey we believe that being diverse, equitable and inclusive means we will be a company where ideas reflect, connect to, and impact culture because we are a place where everyone can fully participate in the work of making our ideas creative, famous and therefore effective in the world. Where every person is valued for distinctive skills, experiences and perspectives. It is supported by committed leadership, studio values, behaviors, policies and procedures that promote a culture where everyone’s difference is valued.
Grey is a place where who you are - your race, ethnicity, nationality, age, physical and mental abilities, sexual orientation, gender/gender identity, religious beliefs, political beliefs, socioeconomic status, family status - will not cause disparity in your experience, but instead energizes your creativity and becomes an important and beneficial part of the work you do.
Pay Range $75,000 - $185,000 USD
We believe great work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach including required in‑office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please be aware of the possibility of recruiting fraud. GREY does not conduct interviews via instant messaging platforms and will never request personal financial information such as bank account numbers, credit card information, or payment of any kind during the hiring process. All legitimate communication will come from an official @ GREY .com email address. If you suspect fraudulent activity, please report it to us immediately. Stay vigilant and protect your personal information.
#J-18808-Ljbffr