Mortgage Marketing Director-Origination Development
CornerStone Staffing, Philadelphia, PA, United States
Job Title:
Mortgage Marketing Director – Origination Development Location:
Philadelphia, PA CornerStone Professional Placement is seeking a
Mortgage Marketing Director – Origination Development
for an opportunity with a nationally recognized mortgage lender. This leadership role directly supports
origination growth , driving brand strategy, lead generation, and customer experience across multiple channels. This is a high-impact position for a marketing leader who understands how to align strategy with
loan production, branch growth, and recruiting success . Responsibilities: • Lead overall marketing strategy to support
loan origination growth, recruiting, and brand positioning • Develop and execute multi-channel campaigns across print, digital, social, and video to drive
lead acquisition and brand awareness • Own the
lead lifecycle and engagement strategy
across CRM, email, digital, and print channels • Oversee CRM administration, including campaign development, system integrations, and user adoption through training • Partner with IT to optimize website performance, including
SEO, GEO targeting, user experience, and lead capture strategies • Collaborate with leadership and stakeholders to ensure marketing initiatives align with production goals • Drive efficiencies across the marketing function while maintaining high-quality execution • Support
sales and recruiting initiatives
through targeted marketing efforts • Deliver monthly performance reporting and insights to executive leadership Requirements: • Bachelor’s degree required • 10+ years of progressive marketing experience, ideally within mortgage or financial services • Strong experience with
marketing automation platforms and CRM administration • Proven ability to build and execute strategic marketing plans tied directly to revenue growth • Understanding of SEO/GEO strategies and digital lead generation • Experience managing cross-functional projects and initiatives • Background in event coordination, logistics, and content development • Strong communication skills with the ability to influence leadership and stakeholders Compensation & Benefits: •
Employment Type:
Direct Hire •
Schedule:
Full-time •
Salary:
$125,000+ base (depending on experience) + annual bonus potential •
Benefits:
Medical, Dental, Vision, HSA/FSA, Employer-Paid Life & Disability, Voluntary Life & Disability, Short-Term Disability, Accident & Critical Illness Insurance, Prescription Discount Program, Preventative Care Plan, Wellbeing HUB, Vacation & Paid Holidays If you are tired of corporate red tape and want to work in an environment where leadership trusts rather than micromanages, email
Allison Harrison at allisonh@cornerstonestaffing.com
and call
817-635-0500 x162
for immediate consideration.
Mortgage Marketing Director – Origination Development Location:
Philadelphia, PA CornerStone Professional Placement is seeking a
Mortgage Marketing Director – Origination Development
for an opportunity with a nationally recognized mortgage lender. This leadership role directly supports
origination growth , driving brand strategy, lead generation, and customer experience across multiple channels. This is a high-impact position for a marketing leader who understands how to align strategy with
loan production, branch growth, and recruiting success . Responsibilities: • Lead overall marketing strategy to support
loan origination growth, recruiting, and brand positioning • Develop and execute multi-channel campaigns across print, digital, social, and video to drive
lead acquisition and brand awareness • Own the
lead lifecycle and engagement strategy
across CRM, email, digital, and print channels • Oversee CRM administration, including campaign development, system integrations, and user adoption through training • Partner with IT to optimize website performance, including
SEO, GEO targeting, user experience, and lead capture strategies • Collaborate with leadership and stakeholders to ensure marketing initiatives align with production goals • Drive efficiencies across the marketing function while maintaining high-quality execution • Support
sales and recruiting initiatives
through targeted marketing efforts • Deliver monthly performance reporting and insights to executive leadership Requirements: • Bachelor’s degree required • 10+ years of progressive marketing experience, ideally within mortgage or financial services • Strong experience with
marketing automation platforms and CRM administration • Proven ability to build and execute strategic marketing plans tied directly to revenue growth • Understanding of SEO/GEO strategies and digital lead generation • Experience managing cross-functional projects and initiatives • Background in event coordination, logistics, and content development • Strong communication skills with the ability to influence leadership and stakeholders Compensation & Benefits: •
Employment Type:
Direct Hire •
Schedule:
Full-time •
Salary:
$125,000+ base (depending on experience) + annual bonus potential •
Benefits:
Medical, Dental, Vision, HSA/FSA, Employer-Paid Life & Disability, Voluntary Life & Disability, Short-Term Disability, Accident & Critical Illness Insurance, Prescription Discount Program, Preventative Care Plan, Wellbeing HUB, Vacation & Paid Holidays If you are tired of corporate red tape and want to work in an environment where leadership trusts rather than micromanages, email
Allison Harrison at allisonh@cornerstonestaffing.com
and call
817-635-0500 x162
for immediate consideration.