E-Commerce Marketing Lead
United Access, Des Moines, IA, United States
We’re hiring a full stack
eCommerce Marketing Lead
to accelerate profitable growth of vehicle and equipment sales and rentals across our
DTC website ,
pureplay, and marketplace channels (e.g., Amazon, CarFax, Ebay, Craigslist, Wheel The World, etc.) . In this
lead-level individual contributor
role: you’ll own strategy and execution across key growth levers—lead generation, performance marketing, onsite conversion, lifecycle, and marketplace optimization—while partnering closely with Inventory, IT, Sales Ops, and Analytics to turn customer insights and technology solutions into measurable results.
What you’ll own (outcomes) You will be accountable for building and running an integrated eCommerce growth engine that improves:
Lead Generation
by leveraging vehicle and equipment inventory, brand assets, and innovative creative across platforms to drive qualified lead generation efforts;
Revenue & contribution margin
(DTC + marketplace) through data‑driven prioritization and continuous optimization;
Customer acquisition efficiency
(e.g., ROAS, CAC, ACoS/TACoS) through channel management, and testing;
Customer retention & LTV
via lifecycle strategy and segmentation‑led messaging (email/SMS/owned).
Key responsibilities
Own day‑to‑day marketing optimization of the DTC & rental journey: landing and location pages, onsite messaging, promotions, and digital lead conversion improvements.
Collaborate with Marketing, Creative, and Product to ensure customer‑first storytelling, clear value propositions, and consistent merchandising execution.
2) Marketplace growth (pureplay eCommerce)
Support and execute growth plans for marketplaces (e.g.,
Amazon, Craigslist, Wheelchair Getaways, Carfax, etc. ): content / listing optimization, promotions, and advertising performance management.
Develop and maintain automated inventory feeds and implement scalable solutions to seamlessly integrate with marketplace sellers and listing sites. Coordinate with Inventory/operations to maintain healthy data feeds, listings, and current and accurate detail pages and imagery.
3) Creative strategy and messaging (customer‑focused)
Translate customer insights into
messaging frameworks , campaign themes, and creative briefs that resonate with defined audiences.
Ensure creative is performance‑informed (what converts, what retains), and align creative iterations to test results and funnel needs.
4) Insights, analytics, and strategic planning (core to the role)
Turn performance data into
clear insights and actions : identify what’s driving growth/drag, recommend priorities, and socialize decisions with stakeholders. Build/maintain
dashboards and recurring performance narratives
(weekly business updates, campaign readouts, test results, forecasts).
Define and manage key KPI frameworks across acquisition, conversion, and retention (e.g., traffic, CVR, AOV, CAC, ROAS, repeat rate).
What success looks like (first 90–180 days)
30 days:
audit current Lead funnel performance, tracking, channel mix, and onsite experience; establish KPI dashboard + weekly cadence.
60 days:
launch a prioritized test roadmap (CRO + creative + acquisition); implement 2–4 “quick wins” on DTC and/or Amazon.
90–180 days:
demonstrate measurable improvements in acquisition efficiency (ROAS/CAC or ACoS/TACoS), conversion rate, and retention contribution; institutionalize repeatable playbooks.
Required qualifications
5+ years
in eCommerce/digital marketing with hands‑on ownership of performance outcomes (strategy + execution).
Demonstrated experience supporting
DTC website growth
and customer journey optimization.
Demonstrated experience with
marketplaces (Amazon strongly preferred)
including advertising and/or listing/promo support.
Strong
analytical skills : comfortable using web analytics to understand behavior and translate quantitative findings into creative/growth actions.
Proven ability to
manage multiple priorities
with strong
organization , follow‑through, and
ownership
of day‑to‑day problem solving.
Preferred qualifications (nice to have)
Advanced Excel/Sheets; familiarity with BI and Salesforce reporting tools; working knowledge of attribution concepts and experimentation design.
Experience managing agency partners and working collaboratively across functions to optimize investment in paid search/social/SEO.
Experience with common eCommerce ecosystems (Shopify/Magento/WordPress, feeds/integrations) and project tools (Asana/Jira/Confluence/Monday).
Experience developing and delivering effective advertising creative and merchandise / listing design
Core competencies (how you work)
Analytical + strategic:
you simplify complexity, quantify tradeoffs, and recommend action confidently.
Creative + customer‑obsessed:
you use customer insights to shape messaging, offers, and experiences that convert.
Technically fluent:
you can partner effectively with developers/ops and navigate DTC + marketplace ecosystems without being blocked.
Highly organized and accountable:
you manage parallel workstreams, anticipate issues, and keep stakeholders aligned.
Benefits
Medical Insurance
– Employer‑shared premium contributions
Life Insurance
– Employer‑paid basic life with optional voluntary life coverage
401(k) Retirement Plan
– 100% employer match up to 5% of contributions
Paid Time Off (PTO)
– Accrued vacation based on tenure & sick plans
Hybrid Work Model
– 50/50 remote and in‑office flexibility
#J-18808-Ljbffr
eCommerce Marketing Lead
to accelerate profitable growth of vehicle and equipment sales and rentals across our
DTC website ,
pureplay, and marketplace channels (e.g., Amazon, CarFax, Ebay, Craigslist, Wheel The World, etc.) . In this
lead-level individual contributor
role: you’ll own strategy and execution across key growth levers—lead generation, performance marketing, onsite conversion, lifecycle, and marketplace optimization—while partnering closely with Inventory, IT, Sales Ops, and Analytics to turn customer insights and technology solutions into measurable results.
What you’ll own (outcomes) You will be accountable for building and running an integrated eCommerce growth engine that improves:
Lead Generation
by leveraging vehicle and equipment inventory, brand assets, and innovative creative across platforms to drive qualified lead generation efforts;
Revenue & contribution margin
(DTC + marketplace) through data‑driven prioritization and continuous optimization;
Customer acquisition efficiency
(e.g., ROAS, CAC, ACoS/TACoS) through channel management, and testing;
Customer retention & LTV
via lifecycle strategy and segmentation‑led messaging (email/SMS/owned).
Key responsibilities
Own day‑to‑day marketing optimization of the DTC & rental journey: landing and location pages, onsite messaging, promotions, and digital lead conversion improvements.
Collaborate with Marketing, Creative, and Product to ensure customer‑first storytelling, clear value propositions, and consistent merchandising execution.
2) Marketplace growth (pureplay eCommerce)
Support and execute growth plans for marketplaces (e.g.,
Amazon, Craigslist, Wheelchair Getaways, Carfax, etc. ): content / listing optimization, promotions, and advertising performance management.
Develop and maintain automated inventory feeds and implement scalable solutions to seamlessly integrate with marketplace sellers and listing sites. Coordinate with Inventory/operations to maintain healthy data feeds, listings, and current and accurate detail pages and imagery.
3) Creative strategy and messaging (customer‑focused)
Translate customer insights into
messaging frameworks , campaign themes, and creative briefs that resonate with defined audiences.
Ensure creative is performance‑informed (what converts, what retains), and align creative iterations to test results and funnel needs.
4) Insights, analytics, and strategic planning (core to the role)
Turn performance data into
clear insights and actions : identify what’s driving growth/drag, recommend priorities, and socialize decisions with stakeholders. Build/maintain
dashboards and recurring performance narratives
(weekly business updates, campaign readouts, test results, forecasts).
Define and manage key KPI frameworks across acquisition, conversion, and retention (e.g., traffic, CVR, AOV, CAC, ROAS, repeat rate).
What success looks like (first 90–180 days)
30 days:
audit current Lead funnel performance, tracking, channel mix, and onsite experience; establish KPI dashboard + weekly cadence.
60 days:
launch a prioritized test roadmap (CRO + creative + acquisition); implement 2–4 “quick wins” on DTC and/or Amazon.
90–180 days:
demonstrate measurable improvements in acquisition efficiency (ROAS/CAC or ACoS/TACoS), conversion rate, and retention contribution; institutionalize repeatable playbooks.
Required qualifications
5+ years
in eCommerce/digital marketing with hands‑on ownership of performance outcomes (strategy + execution).
Demonstrated experience supporting
DTC website growth
and customer journey optimization.
Demonstrated experience with
marketplaces (Amazon strongly preferred)
including advertising and/or listing/promo support.
Strong
analytical skills : comfortable using web analytics to understand behavior and translate quantitative findings into creative/growth actions.
Proven ability to
manage multiple priorities
with strong
organization , follow‑through, and
ownership
of day‑to‑day problem solving.
Preferred qualifications (nice to have)
Advanced Excel/Sheets; familiarity with BI and Salesforce reporting tools; working knowledge of attribution concepts and experimentation design.
Experience managing agency partners and working collaboratively across functions to optimize investment in paid search/social/SEO.
Experience with common eCommerce ecosystems (Shopify/Magento/WordPress, feeds/integrations) and project tools (Asana/Jira/Confluence/Monday).
Experience developing and delivering effective advertising creative and merchandise / listing design
Core competencies (how you work)
Analytical + strategic:
you simplify complexity, quantify tradeoffs, and recommend action confidently.
Creative + customer‑obsessed:
you use customer insights to shape messaging, offers, and experiences that convert.
Technically fluent:
you can partner effectively with developers/ops and navigate DTC + marketplace ecosystems without being blocked.
Highly organized and accountable:
you manage parallel workstreams, anticipate issues, and keep stakeholders aligned.
Benefits
Medical Insurance
– Employer‑shared premium contributions
Life Insurance
– Employer‑paid basic life with optional voluntary life coverage
401(k) Retirement Plan
– 100% employer match up to 5% of contributions
Paid Time Off (PTO)
– Accrued vacation based on tenure & sick plans
Hybrid Work Model
– 50/50 remote and in‑office flexibility
#J-18808-Ljbffr