Product Marketing Program Manager: 26-00567
Akraya Inc., Tampa, FL, United States
Product Marketing and Role Overview
Product Marketing sits within the Marketing organization to ensure strong alignment between product strategy and go-to-market execution, enabling clear positioning, disciplined launches, and measurable pipeline impact. This role partners closely with Product Management, Sales, Customer Success, and Business Unit leadership to drive revenue growth and market differentiation.
Reporting to the VP of Marketing, the Senior Product Marketing Manager is responsible for leading product marketing strategy for our Manufacturing and Quality business unit. You will translate complex product capabilities into compelling, customer-facing messaging that resonates with buyers and drives commercial outcomes. You will serve as the product evangelist and play an integral role in shaping positioning, enabling sales, and organizing and communicating product launches.
You understand our competitors, what they do today and where they are headed. You understand our buyers, how they think, how they evaluate solutions, and how they make purchasing decisions. You ground strategic insights in market evidence and use that knowledge to develop positioning and messaging that differentiates our solutions and empowers our sales team to win.
You will operate in a highly collaborative, matrixed environment, influencing cross-functional stakeholders and aligning teams around clear go-to-market priorities. Attention to detail, commercial acumen, and the ability to clearly articulate how we solve our customers’ manufacturing and quality challenges are critical to success in this role.
Key Responsibilities
Lead product marketing strategy for the Manufacturing and Quality business unit, aligning positioning and go-to-market priorities with business objectives.
Translate new product features and capabilities into compelling sales materials that are actively used by over 80 percent of the sales team within three months of development.
Ensure all product launches are delivered on schedule and aligned with revenue objectives, coordinating cross-functional teams to execute effectively.
Work with the demand generation team to create content and campaigns that increase qualified pipeline and improve lead quality.
Develop a variety of external content that enhances brand visibility and contributes meaningfully to MQL generation and pipeline performance.
Define and refine ideal customer profiles and personas to ensure alignment with business strategies, vertical markets, and customer needs.
Develop content and competitive intelligence that connects product capabilities to market dynamics, improving win rates and supporting MQL to SQO conversion rates above 14 percent.
Maintain deep knowledge of the competitive landscape and equip sales with clear differentiation and battle‑ready messaging.
Skills Strategic & Commercial Skills
Ability to translate business unit revenue goals into actionable product marketing strategies
Strong commercial acumen with demonstrated impact on pipeline, conversion rates, or bookings
Experience aligning positioning and messaging to defined ICPs and vertical markets
Ability to prioritize initiatives based on revenue impact, not volume of requests
Matrix Leadership & Cross-Functional Influence
Proven ability to operate in a matrixed organization with shared accountability across Product, Sales, Demand Gen, and Customer Success
Comfortable influencing senior stakeholders, including business unit leaders
Ability to manage competing priorities without direct authority
Strong facilitation skills to drive alignment in cross‑functional launch planning
Demonstrated ability to develop differentiated positioning grounded in competitive intelligence and customer insight
Experience creating messaging frameworks that sales actively adopt
Skilled at simplifying complex, technical product capabilities into clear business value
Track record of developing enablement materials that drive measurable adoption by sales
Experience improving MQL‑to‑SQO conversion and supporting win‑rate improvement
Strong understanding of BDR and AE workflows
Market & Industry Fluency
Experience in manufacturing, quality, ERP, or industrial software markets preferred
Understanding of operational buyers such as Plant Managers, Quality Leaders, Operations Executives, and IT stakeholders
Ability to speak credibly to process manufacturing environments
Launch & Execution Discipline
Experience leading structured, cross-functional product launches
Ability to manage launch timelines, messaging consistency, and enablement readiness
Strong attention to detail and quality standards
Analytical & Performance Orientation
Comfortable analyzing pipeline by source, win/loss data, and campaign performance
Ability to use data to refine positioning and prioritize marketing initiatives
Performance mindset with accountability for measurable outcomes
Qualifications
5+ years of Product Marketing experience in B2B software
Experience with manufacturing, quality, industrial, or ERP solutions preferred
Experience working cross-functionally in a matrixed environment
Willingness to travel as needed (limited travel expected)
Proven ability to operate in a high-accountability, results-driven culture
Strategic thinker with hands‑on execution capability
Strong ownership mindset; able to independently drive initiatives
Comfortable navigating ambiguity and shifting priorities
Location Tampa, FL
In‑office requirement 2 days a week
While we offer workplace flexibility, this role currently requires onsite presence two days per week at our Tampa office to support team alignment and cross‑functional collaboration. Please note that in‑office requirements are subject to change.
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Reporting to the VP of Marketing, the Senior Product Marketing Manager is responsible for leading product marketing strategy for our Manufacturing and Quality business unit. You will translate complex product capabilities into compelling, customer-facing messaging that resonates with buyers and drives commercial outcomes. You will serve as the product evangelist and play an integral role in shaping positioning, enabling sales, and organizing and communicating product launches.
You understand our competitors, what they do today and where they are headed. You understand our buyers, how they think, how they evaluate solutions, and how they make purchasing decisions. You ground strategic insights in market evidence and use that knowledge to develop positioning and messaging that differentiates our solutions and empowers our sales team to win.
You will operate in a highly collaborative, matrixed environment, influencing cross-functional stakeholders and aligning teams around clear go-to-market priorities. Attention to detail, commercial acumen, and the ability to clearly articulate how we solve our customers’ manufacturing and quality challenges are critical to success in this role.
Key Responsibilities
Lead product marketing strategy for the Manufacturing and Quality business unit, aligning positioning and go-to-market priorities with business objectives.
Translate new product features and capabilities into compelling sales materials that are actively used by over 80 percent of the sales team within three months of development.
Ensure all product launches are delivered on schedule and aligned with revenue objectives, coordinating cross-functional teams to execute effectively.
Work with the demand generation team to create content and campaigns that increase qualified pipeline and improve lead quality.
Develop a variety of external content that enhances brand visibility and contributes meaningfully to MQL generation and pipeline performance.
Define and refine ideal customer profiles and personas to ensure alignment with business strategies, vertical markets, and customer needs.
Develop content and competitive intelligence that connects product capabilities to market dynamics, improving win rates and supporting MQL to SQO conversion rates above 14 percent.
Maintain deep knowledge of the competitive landscape and equip sales with clear differentiation and battle‑ready messaging.
Skills Strategic & Commercial Skills
Ability to translate business unit revenue goals into actionable product marketing strategies
Strong commercial acumen with demonstrated impact on pipeline, conversion rates, or bookings
Experience aligning positioning and messaging to defined ICPs and vertical markets
Ability to prioritize initiatives based on revenue impact, not volume of requests
Matrix Leadership & Cross-Functional Influence
Proven ability to operate in a matrixed organization with shared accountability across Product, Sales, Demand Gen, and Customer Success
Comfortable influencing senior stakeholders, including business unit leaders
Ability to manage competing priorities without direct authority
Strong facilitation skills to drive alignment in cross‑functional launch planning
Demonstrated ability to develop differentiated positioning grounded in competitive intelligence and customer insight
Experience creating messaging frameworks that sales actively adopt
Skilled at simplifying complex, technical product capabilities into clear business value
Track record of developing enablement materials that drive measurable adoption by sales
Experience improving MQL‑to‑SQO conversion and supporting win‑rate improvement
Strong understanding of BDR and AE workflows
Market & Industry Fluency
Experience in manufacturing, quality, ERP, or industrial software markets preferred
Understanding of operational buyers such as Plant Managers, Quality Leaders, Operations Executives, and IT stakeholders
Ability to speak credibly to process manufacturing environments
Launch & Execution Discipline
Experience leading structured, cross-functional product launches
Ability to manage launch timelines, messaging consistency, and enablement readiness
Strong attention to detail and quality standards
Analytical & Performance Orientation
Comfortable analyzing pipeline by source, win/loss data, and campaign performance
Ability to use data to refine positioning and prioritize marketing initiatives
Performance mindset with accountability for measurable outcomes
Qualifications
5+ years of Product Marketing experience in B2B software
Experience with manufacturing, quality, industrial, or ERP solutions preferred
Experience working cross-functionally in a matrixed environment
Willingness to travel as needed (limited travel expected)
Proven ability to operate in a high-accountability, results-driven culture
Strategic thinker with hands‑on execution capability
Strong ownership mindset; able to independently drive initiatives
Comfortable navigating ambiguity and shifting priorities
Location Tampa, FL
In‑office requirement 2 days a week
While we offer workplace flexibility, this role currently requires onsite presence two days per week at our Tampa office to support team alignment and cross‑functional collaboration. Please note that in‑office requirements are subject to change.
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