Regional Sales Director
IVI RMA GLOBAL, Boston, MA, United States
Job Description: Regional Sales Director
Reporting to: Vice President of Sales North America
Position Summary The Regional Sales Director plays a key leadership role in driving patient growth and strengthening referral partnerships across assigned markets within IVI RMA North America. Reporting directly to the VP of Sales North America, this position will lead the regional sales strategy, oversee a team of Physician Liaisons, and collaborate with cross-functional leaders in Marketing, Operations, and Clinical Services to support strategic initiatives that enhance patient access, experience, and growth.
Responsibilities
Develop and execute regional sales and outreach strategies that align with IVI RMA’s strategic priorities and patient acquisition goals.
Lead, coach, and manage a regional team of Physician Liaisons and Business Development Representatives to achieve referral and growth targets.
Build, strengthen, and maintain strategic relationships with referring physicians, OB/GYN groups, community partners, and women’s health networks.
Partner with the VP, Innovation & Strategic Partnerships to identify and implement initiatives that expand referral networks and improve market presence.
Collaborate with Marketing, Clinical Operations, and Practice Leadership to ensure consistent messaging, coordinated outreach, and aligned growth efforts.
Analyze market trends, referral data, and competitor activity to identify new business opportunities and inform strategic planning.
Support the development of tools, training, and performance dashboards to enhance team effectiveness and ensure data-driven decision-making.
Represent IVI RMA at regional and national conferences, events, and industry forums to promote brand awareness and partnership opportunities.
Maintain compliance with all applicable regulations, internal policies, and HIPAA standards.
Prepare and present regional performance reports and recommendations to senior leadership.
Education and Experience
Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field required; advanced degree preferred.
Minimum 7+ years of experience in healthcare business development, physician relations, or regional sales management — fertility or women’s health experience strongly preferred.
Demonstrated success leading regional teams and achieving measurable growth goals.
Proven ability to cultivate physician relationships and execute complex, multi-market business strategies.
Experience working in a matrixed healthcare organization, coordinating across operations, marketing, and clinical departments.
Strong analytical and strategic planning skills with proficiency in CRM and reporting tools.
Willingness to travel regionally up to 50%.
Leadership & Team Development: Ability to inspire, coach, and hold teams accountable for results.
Strategic Partnership Building: Skilled at developing and maintaining trusted relationships with providers and community partners.
Analytical Thinking: Strong ability to interpret data and translate insights into actionable strategies.
Collaboration: Proven success working cross-functionally to drive alignment between business, clinical, and operational priorities.
Communication: Exceptional verbal and written communication skills; confident in presenting to leadership and external audiences.
Results Orientation: Motivated by measurable outcomes, patient growth, and organizational success.
Benefits IVI-RMA offers a comprehensive benefits package to all employees who work a minimum of 30 hours per week.
Medical, Dental, Vision Insurance Options
Retirement 401K Plan
Paid Time Off & Paid Holidays
Company Paid: Life Insurance & Long-Term Disability & AD&D
Flexible Spending Accounts
Employee Assistance Program
Tuition Reimbursement
EEO "IVIRMA is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: IVIRMA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at IVIRMA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion and/or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. IVIRMA will not tolerate discrimination or harassment based on any of these characteristics. IVIRMA encourages applicants of all ages."
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Position Summary The Regional Sales Director plays a key leadership role in driving patient growth and strengthening referral partnerships across assigned markets within IVI RMA North America. Reporting directly to the VP of Sales North America, this position will lead the regional sales strategy, oversee a team of Physician Liaisons, and collaborate with cross-functional leaders in Marketing, Operations, and Clinical Services to support strategic initiatives that enhance patient access, experience, and growth.
Responsibilities
Develop and execute regional sales and outreach strategies that align with IVI RMA’s strategic priorities and patient acquisition goals.
Lead, coach, and manage a regional team of Physician Liaisons and Business Development Representatives to achieve referral and growth targets.
Build, strengthen, and maintain strategic relationships with referring physicians, OB/GYN groups, community partners, and women’s health networks.
Partner with the VP, Innovation & Strategic Partnerships to identify and implement initiatives that expand referral networks and improve market presence.
Collaborate with Marketing, Clinical Operations, and Practice Leadership to ensure consistent messaging, coordinated outreach, and aligned growth efforts.
Analyze market trends, referral data, and competitor activity to identify new business opportunities and inform strategic planning.
Support the development of tools, training, and performance dashboards to enhance team effectiveness and ensure data-driven decision-making.
Represent IVI RMA at regional and national conferences, events, and industry forums to promote brand awareness and partnership opportunities.
Maintain compliance with all applicable regulations, internal policies, and HIPAA standards.
Prepare and present regional performance reports and recommendations to senior leadership.
Education and Experience
Bachelor’s degree in Business, Marketing, Healthcare Administration, or related field required; advanced degree preferred.
Minimum 7+ years of experience in healthcare business development, physician relations, or regional sales management — fertility or women’s health experience strongly preferred.
Demonstrated success leading regional teams and achieving measurable growth goals.
Proven ability to cultivate physician relationships and execute complex, multi-market business strategies.
Experience working in a matrixed healthcare organization, coordinating across operations, marketing, and clinical departments.
Strong analytical and strategic planning skills with proficiency in CRM and reporting tools.
Willingness to travel regionally up to 50%.
Leadership & Team Development: Ability to inspire, coach, and hold teams accountable for results.
Strategic Partnership Building: Skilled at developing and maintaining trusted relationships with providers and community partners.
Analytical Thinking: Strong ability to interpret data and translate insights into actionable strategies.
Collaboration: Proven success working cross-functionally to drive alignment between business, clinical, and operational priorities.
Communication: Exceptional verbal and written communication skills; confident in presenting to leadership and external audiences.
Results Orientation: Motivated by measurable outcomes, patient growth, and organizational success.
Benefits IVI-RMA offers a comprehensive benefits package to all employees who work a minimum of 30 hours per week.
Medical, Dental, Vision Insurance Options
Retirement 401K Plan
Paid Time Off & Paid Holidays
Company Paid: Life Insurance & Long-Term Disability & AD&D
Flexible Spending Accounts
Employee Assistance Program
Tuition Reimbursement
EEO "IVIRMA is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: IVIRMA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at IVIRMA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion and/or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. IVIRMA will not tolerate discrimination or harassment based on any of these characteristics. IVIRMA encourages applicants of all ages."
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