Senior Experience Designer
Razorfish, Miami, FL, United States
Overview
The Sr Experience Designer is responsible for the user experience framework supporting Labcorp’s consumer health platform, including online commerce and direct-to-consumer retail experiences. This role spans the full lifecycle of discovery, define, design, and delivery—creating Figma artifacts such as customer journeys, user flows, and high-fidelity concept prototypes, wireframe templates and components with annotations for dev handoff. The designer will work across digital product features including personalized wellness content, embedded partner checkout, loyalty programs, subscription services, custom test panel builders, and health coaching experiences. A key collaboration activity is auditing existing AEM component implementations, understanding technical complexity and constraints, and translating requirements into UX/UI design revisions that leverage and extend a component library within an experience design system for Labcorp’s online storefront.
This role supports Labcorp’s consumer digital ecosystem, which is experiencing rapid growth—scaling from $22M in 2024 to $37M in 2025 through the OnDemand platform. The Sr Experience Designer will contribute to a portfolio of digital features designed to strengthen personalization, conversion, and retention across the consumer genetics, wellness, and diagnostics lines of business. Work includes direct collaboration with cross-functional pods covering strategy, data science, technology, and creative, operating within a retained team model that manages concurrent workstreams with disciplined prioritization.
Key Deliverable Types
MVP customer journey maps with persona variations
Digital ecosystem and site maps
UI wireframes, page design comps, and annotated copy
High-fidelity Figma prototypes for review, testing, and build handoff
Digital style guides and component inventories
Experience feature definitions and launch feature prioritization roadmaps
Functional requirements, motion references, and build-ready specifications
Responsibilities Experience Strategy and Research
Collaborate on experience strategy for new product launches (e.g., Consumer Genetics, OnDemand features) by defining how customers move from discovery to purchase across target personas
Identify and document meaningful patterns from user research; audit findings and provide evidence-based recommendations to client and internal teams
Prepare, conduct, and analyze behavioral in-context research events and concept testing using tools such as UserTesting.com and synthetic audience platforms
Perform competitive audits, experience evaluations, and current-state analyses; present findings with actionable recommendations
Use web analytics data to inform design decisions and validate experience hypotheses
Develop personas and journeys grounded in research findings
Design and Prototyping
Create wireframes, user journeys, task flows, and site maps at all required levels of fidelity
Design and prototype transactional commerce experiences including checkout optimization, subscription flows, loyalty reward systems, and partner-embedded purchasing
Develop high-fidelity prototypes in Figma for collaborator alignment, user testing, and developer handoff
Define UI systems and digital style guides in Figma, including component re-skinning for sub-brand experiences (e.g., Marker brand for Genetics)
Develop frameworks describing key aspects of proposed experiences and how they reconcile business and user needs
Build and maintain an inventory of reusable templates and components that extend the OnDemand design system
Create motion references, functional requirement annotations, and build-ready design specifications for development teams
Collaboration and Delivery
Work closely with front-end developers on AEM component builds and support QA from a user experience lens
Audit existing AEM-based component libraries to understand complexity and constraints; recommend how to tweak, extend, or create new components
Translate business requirements into meaningful interactive experiences through rapid prototyping and component reuse within agile sprint cycles
Develop and document detailed UX specifications for external developer handoff
Present design concepts to clients and internal collaborators with research-backed and best-practice annotations
Collaborate across cross-disciplinary teams including strategy, content, data science, technology, and program management
Mentor junior experience designers and information architects toward client delivery excellence
Evangelize and promote user-centered design processes in agile project frameworks; build awareness of system design methodology and component library reuse within shared platforms
Serve as design and functional SME during tech and creative QA testing
Qualifications Required
3–6 years of experience working on complex software products within evolving organizational processes, specifically related to transactional and commerce experiences
Demonstrated background with online commerce retail UX and healthcare digital experiences
Strong proficiency in Figma for wireframing, prototyping, design systems, and developer handoff
Experience with AEM-based component libraries and a working understanding of how to evaluate, tweak, and extend them
Familiarity with medium to large teams, preferably in a cross-disciplinary UX/UI design role within a product or services company
Working knowledge of agile and waterfall methodologies, responsive web design, and atomic design principles
Demonstrated ability to complete complex transactional interfaces, taxonomies, metadata frameworks, and component architectures
Demonstrated experience using web analytics data to inform design decisions
Excellent oral and written communication and presentation skills; ability to articulate rationale in the context of both business and user needs
Demonstrated ability to work within constraints and in fast-paced environments where ad hoc client changes must be addressed alongside work in progress
High tolerance for ambiguity matched by a drive to organize it
Degree in a related field such as Human-Computer Interaction, Industrial Design, Graphic Design, Library Science, Technical Communications, or equivalent practical experience
Preferred
Experience in a consulting firm or agency environment
Advanced proficiency across the Adobe Suite, emerging GenAI UX tools, and collaboration tools such as Zeplin and design system platforms that integrate with DevOps (e.g., Storybook, Jira, Trello)
Experience with content management systems, content strategy, SEO/metadata requirements, and taxonomy frameworks
Familiarity with measurement frameworks and how to incorporate benchmarks into experience design
Prior experience with accessibility standards and inclusive design practices
Experience designing customer loyalty, subscription, or personalized recommendation experiences
Familiarity with LLM answer engine optimization and agentic search strategies as they relate to site experience and content
UI design experience for mobile and responsive environments
Additional Information
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
’Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Compensation Range: $81,225.00 - $111,100.00 Annually.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
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This role supports Labcorp’s consumer digital ecosystem, which is experiencing rapid growth—scaling from $22M in 2024 to $37M in 2025 through the OnDemand platform. The Sr Experience Designer will contribute to a portfolio of digital features designed to strengthen personalization, conversion, and retention across the consumer genetics, wellness, and diagnostics lines of business. Work includes direct collaboration with cross-functional pods covering strategy, data science, technology, and creative, operating within a retained team model that manages concurrent workstreams with disciplined prioritization.
Key Deliverable Types
MVP customer journey maps with persona variations
Digital ecosystem and site maps
UI wireframes, page design comps, and annotated copy
High-fidelity Figma prototypes for review, testing, and build handoff
Digital style guides and component inventories
Experience feature definitions and launch feature prioritization roadmaps
Functional requirements, motion references, and build-ready specifications
Responsibilities Experience Strategy and Research
Collaborate on experience strategy for new product launches (e.g., Consumer Genetics, OnDemand features) by defining how customers move from discovery to purchase across target personas
Identify and document meaningful patterns from user research; audit findings and provide evidence-based recommendations to client and internal teams
Prepare, conduct, and analyze behavioral in-context research events and concept testing using tools such as UserTesting.com and synthetic audience platforms
Perform competitive audits, experience evaluations, and current-state analyses; present findings with actionable recommendations
Use web analytics data to inform design decisions and validate experience hypotheses
Develop personas and journeys grounded in research findings
Design and Prototyping
Create wireframes, user journeys, task flows, and site maps at all required levels of fidelity
Design and prototype transactional commerce experiences including checkout optimization, subscription flows, loyalty reward systems, and partner-embedded purchasing
Develop high-fidelity prototypes in Figma for collaborator alignment, user testing, and developer handoff
Define UI systems and digital style guides in Figma, including component re-skinning for sub-brand experiences (e.g., Marker brand for Genetics)
Develop frameworks describing key aspects of proposed experiences and how they reconcile business and user needs
Build and maintain an inventory of reusable templates and components that extend the OnDemand design system
Create motion references, functional requirement annotations, and build-ready design specifications for development teams
Collaboration and Delivery
Work closely with front-end developers on AEM component builds and support QA from a user experience lens
Audit existing AEM-based component libraries to understand complexity and constraints; recommend how to tweak, extend, or create new components
Translate business requirements into meaningful interactive experiences through rapid prototyping and component reuse within agile sprint cycles
Develop and document detailed UX specifications for external developer handoff
Present design concepts to clients and internal collaborators with research-backed and best-practice annotations
Collaborate across cross-disciplinary teams including strategy, content, data science, technology, and program management
Mentor junior experience designers and information architects toward client delivery excellence
Evangelize and promote user-centered design processes in agile project frameworks; build awareness of system design methodology and component library reuse within shared platforms
Serve as design and functional SME during tech and creative QA testing
Qualifications Required
3–6 years of experience working on complex software products within evolving organizational processes, specifically related to transactional and commerce experiences
Demonstrated background with online commerce retail UX and healthcare digital experiences
Strong proficiency in Figma for wireframing, prototyping, design systems, and developer handoff
Experience with AEM-based component libraries and a working understanding of how to evaluate, tweak, and extend them
Familiarity with medium to large teams, preferably in a cross-disciplinary UX/UI design role within a product or services company
Working knowledge of agile and waterfall methodologies, responsive web design, and atomic design principles
Demonstrated ability to complete complex transactional interfaces, taxonomies, metadata frameworks, and component architectures
Demonstrated experience using web analytics data to inform design decisions
Excellent oral and written communication and presentation skills; ability to articulate rationale in the context of both business and user needs
Demonstrated ability to work within constraints and in fast-paced environments where ad hoc client changes must be addressed alongside work in progress
High tolerance for ambiguity matched by a drive to organize it
Degree in a related field such as Human-Computer Interaction, Industrial Design, Graphic Design, Library Science, Technical Communications, or equivalent practical experience
Preferred
Experience in a consulting firm or agency environment
Advanced proficiency across the Adobe Suite, emerging GenAI UX tools, and collaboration tools such as Zeplin and design system platforms that integrate with DevOps (e.g., Storybook, Jira, Trello)
Experience with content management systems, content strategy, SEO/metadata requirements, and taxonomy frameworks
Familiarity with measurement frameworks and how to incorporate benchmarks into experience design
Prior experience with accessibility standards and inclusive design practices
Experience designing customer loyalty, subscription, or personalized recommendation experiences
Familiarity with LLM answer engine optimization and agentic search strategies as they relate to site experience and content
UI design experience for mobile and responsive environments
Additional Information
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
’Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
Compensation Range: $81,225.00 - $111,100.00 Annually.
Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr