Senior Growth Marketer Job at Handshake in San Francisco

Senior Growth Marketer

Handshake is expanding into AI research and development, building a world-class network of experts - PhDs, researchers, and subject matter specialists - who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications.

We're looking for a Senior Growth Marketer to engage, grow, and nurture this expert network, ensuring experts feel valued, motivated, and well-supported. This role is a unique opportunity to bridge academia and industry, shaping a new initiative at Handshake while collaborating with product, operations, and engineering teams to create a seamless and rewarding program experience.

Responsibilities include:

• Develop and implement growth strategies to expand our AI research community of graduates.
• Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.
• Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.
• Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.
• Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums.
• Manage and optimize lifecycle marketing flows to nurture and retain community members throughout their engagement journey.
• Leverage SEO best practices to improve visibility and searchability.

Must-Haves:

• 6+ years of experience in growth/performance marketing, preferably to technical or academic audiences.
• Strong understanding of digital marketing channels, including SEO and paid acquisition (e.g. LinkedIn, Meta, Google ads)
• Efficiently managed at least a 7 figure budget across a minimum of 2 paid marketing channels (e.g. Meta and Google ads)
• Proficiency in analytics tools such as Google Analytics and in SQL
• Excellent written and verbal communication skills.
• Ability to work independently and thrive in a fast-paced, remote environment.
• Passion for AI research and fostering academic communities is a plus.

Bonus Points:

• Familiarity with AI/ML workflows, data labeling, or model evaluation processes.

Handshake delivers benefits that help you feel supportedand thrive at work and in life.

Ownership: Equity in a fast-growing company

Financial Wellness: 401(k) match, competitive compensation, financial coaching

Family Support: Paid parental leave, fertility benefits, parental coaching

Wellbeing: Medical, dental, and vision, mental health support, $500 wellness stipend

Growth: $2,000 learning stipend, ongoing development

Remote & Office: Internet, commuting, and free lunch/gym in our SF office

Time Off: Flexible PTO, 15 holidays + 2 flex days

Connection: Team outings & referral bonuses