Paramount Global is hiring: Assistant Manager, Creator Marketing in Los Angeles

Assistant Manager, Creator Marketing

Paramount Pictures is seeking a dynamic and digitally savvy Assistant Manager, Creator Marketing to join our Global Digital Marketing team. This role will support the development and execution of creator and influencer campaigns that drive awareness, engagement, and cultural impact for Paramount's theatrical releases and global franchises. The ideal candidate is highly organized, culturally plugged-in, and passionate about film, social media, and the evolving creator landscape. This role requires strong project management skills, creative thinking, and the ability to collaborate across internal teams and external partners.

Responsibilities include, but are not limited to:

• Support the planning and execution of global creator marketing campaigns across theatrical titles and brand initiatives
• Coordinate worldwide creator strategy and events, including field activations, multicultural events, and Paramount One Synergy; communicate shared opportunities across global teams
• Plan and execute domestic creator events and ensure clear communication and alignment with cross-functional and international stakeholders
• Identify, vet, and maintain relationships with digital creators, influencers, and talent across platforms including TikTok, Instagram, YouTube, and emerging channels
• Cultivate long-term relationships with creators to drive ongoing partnerships and brand affinity
• Manage external creator agencies (e.g., QYOU, Unreasonable Studios), including briefing, feedback, and performance oversight
• Assist in the development of creative campaign briefs and ensure alignment with brand voice and film positioning
• Coordinate creator outreach, contracting, onboarding, and content approvals in partnership with legal, finance, and agency teams
• Track and manage campaign timelines, deliverables, and budgets to ensure successful execution
• Identify high-performing creator content for amplification across owned and paid channels
• Monitor creator content performance and compile campaign recaps, including insights and recommendations
• Establish benchmarks and reporting frameworks to maximize views, engagement, and performance across platforms
• Identify and implement tools and resources to support reporting, measurement, and optimization
• Stay current on social trends, platform updates, and creator culture to inform campaign strategies
• Collaborate cross-functionally with publicity, media, partnerships, and regional marketing teams to amplify creator campaigns globally
• Support on-set activations, premieres, and events involving creators and influencers

Basic Qualifications:

• 24+ years of experience in influencer/creator marketing, digital marketing, or social media
• Experience working with creators, talent agencies, or influencer platforms preferred
• Deep understanding of social platforms and digital content trends
• Proficiency in Microsoft Office, Google Workspace, and social analytics tools

Additional Qualifications:

• Great organizational skills and attention to detail
• Exceptional written and verbal communication skills
• Ability to manage multiple projects in a dynamic environment
• Experience in entertainment, media, or agency environments
• Familiarity with creator contracting and FTC guidelines
• Experience with campaign reporting and performance analytics

Paramount Pictures works with talented filmmakers to produce and distribute entertainment around the world. The film studio's iconic logo has opened some of the most successful and beloved films in cinematic history, including timeless classics such as The Godfather, Chinatown, Forrest Gump and Titanic; and blockbuster franchises such as Star Trek, Transformers, Mission: Impossible and Sonic the Hedgehog. Recent, innovative, break-out films such as The Wolf of Wall Street, Arrival, Rocketman, and A Quiet Place have added to Paramount's film legacy.

Paramount Pictures controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group. Paramount Pictures is a subsidiary of Paramount, which connects with billions of people worldwide through its global brands including MTV, CBS, Paramount Network, Nickelodeon, Comedy Central, BET and streaming service Paramount+.