Senior Partnerships & Influencer Manager Job at Drsquatch in Marina Del Rey

Senior Partnerships & Influencer Manager

Marina del Rey, California, United States

At Dr. Squatch, we're raising the bar on men's personal care with our line of natural, high-performance products. We're on a high-growth, fast-moving ride, continually introducing new product categories, launching into retailers nationwide, and growing internationally. We have been recognized and certified by Great Place to Work multiple times, and we achieved status as a certified B Corp in 2023. We are looking for passionate, talented people who want to join us in our mission to inspire and educate men to be happier and healthier!

About the Role

Dr. Squatch is looking for a Senior Influencer Marketing Manager to join the Brand Marketing team and support our efforts in growing our brand awareness and acquiring new customers through innovative influencer strategies.

This role will report directly to the Director of Brand Marketing and work collaboratively across all internal teams and extensively with external partners.

This is a full-time hybrid role with company benefits based in Marina del Rey, California.

The anticipated base compensation range for this role will be $110,000 to $140,000. Compensation will be commensurate with the candidate's experience and local market rates.

What You'll Do

• Build, optimize and scale our influencer strategy to drive top-of-funnel brand awareness, omnichannel growth, and redefine the standards of best-in-class co-marketing.
• Position Dr. Squatch at the forefront of culture by securing influencer relationships that authentically integrate the brand into key cultural conversations, trends, and movements.
• Own the full influencer lifecycle, from sourcing, outreach and negotiation to activation and on-going relationship management.
• Collaborate with cross-functional teams to ensure smooth execution bringing campaigns and activations to life across all channels.
• Develop and lead advanced influencer & partnership marketing strategies that integrate into, and amplify, Dr. Squatch's most ambitious brand campaigns and product launches.
• Build and nurture long-term relationships with a diverse array of brands, influencers, and creators, fostering strong partnerships that enhance brand storytelling and relevance.
• Drive the creation of engaging, shareable content with influencers and creators for platforms including TikTok, YouTube, Instagram, Snapchat, and emerging channels.
• Oversee budgets, external agencies, and performance tracking for key influencer campaigns, ensuring maximum ROI.
• Monitor and evaluate the performance of brand partnerships & influencer campaigns to assess the impact of partnerships on revenue, customer growth and provide strategic recommendations for improvement.

About You

• Bachelor's degree in Business, Marketing, Communications, or a related field.
• 6+ years of direct experience in strategic partnerships, influencer & creator marketing.
• Experience developing and managing influencer marketing campaigns that move the needle culturally.
• Self-starter with a bias toward action, high standards, and ownership mindset.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
• Ability to manage multiple projects simultaneously and prioritize effectively.
• Experience managing budgets and vendor relationships.
• You thrive in fast-paced environments and have a bias towards action
• You have high standards, take ownership and pride in your work, and are invested in the outcome
• You get things done without perfect resources, are innovative and work with a sense of urgency.
• You proactively help others, stay positive, and have a sense of humor