Retail Media Performance Planner

General Information Req # WD00096838 Career area: Marketing Country/Region: United States of America State: North Carolina City: Morrisville Date: Friday, March 27, 2026 Working time: Full-time Additional Locations : United States of America - North Carolina - Morrisville Description and Requirements Key Responsibilities: Support the development and execution of performance media strategies across retail media networks (Amazon Ads, Walmart Connect, Best Buy Ads) to drive traffic, conversion, and revenue. Partner closely with Retail Marketing, Sales, and Category teams to align media plans with product launches, promotional calendars, and inventory priorities across multiple retail partners. Translate retail marketing objectives and business goals into actionable media briefs and executable plans aligned with funding sources. Drive execution and optimization of retail performance media plans across lower- and mid-funnel tactics including sponsored products, sponsored brands, display, programmatic, and paid search. Define and track KPIs (ROAS, TACOS, sell-through, share of voice, new-to-brand) and deliver clear, actionable reporting and insights to Retail Marketing stakeholders. Manage day-to-day agency relationships across self-service and managed platforms, ensuring performance, efficiency, and alignment with Retail Marketing objectives. Collaborate on retail media planning and optimization for key moments (e.g., Back to School, Holiday), ensuring plans support broader marketing strategies across all retail partners. Serve as a performance media subject matter expert and key partner to the Retail Marketing organization, providing guidance on investment strategy, optimization opportunities, and retail media best practices. Track spend and ensure utilization at maximum impact. Support the development and scaling of retail media best practices within the NA in-house media team to drive consistency and performance across retailers. Manage alliance compliance and proof-of-execution processes to ensure accurate reporting, maximize funding recovery, and maintain strong partner alignment. Ensure alignment and integration across retail media, brand media, paid search, and paid social support for a cohesive, full-funnel customer journey. Translate performance data into insights and strategic recommendations to inform Retail Marketing decisions and future investment planning across all retail partners. Basic Qualifications: Bachelor's degree in Marketing, Business, Advertising, Communications, or related field. 5+ years of experience in performance media planning, retail media, eCommerce media, or paid search/media strategy. Preferred Qualifications: Hands-on experience with retail media platforms such as Amazon Ads, Walmart Connect, Best Buy Ads, or similar marketplace environments. Strong understanding of full-funnel performance marketing, attribution models, and retail media measurement frameworks. Proven ability to manage budgets and optimize toward performance KPIs such as ROAS, CPA, conversion rate, and revenue growth. Experience collaborating cross-functionally with retail, eCommerce, sales, and category teams. Ability to manage multiple initiatives simultaneously in a fast-paced, deadline-driven environment. Experience within technology, consumer electronics, or large enterprise organizations preferred. The base salary budgeted range for this position is $85k-110K. Individuals may also be considered for bonus and/or commission. Lenovo's various benefits can be found on www.lenovobenefits.com. In compliance with Colorado's EPEWA, the expected application deadline for this position is August 2, 2026. This applies to both external and internal candidates. #LI-JL1 #LI-Remote We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class. Additional Locations * United States of America - North Carolina - Morrisville * United States of America * United States of America - North Carolina * United States of America - North Carolina - Morrisville #J-18808-Ljbffr