Amazon is hiring: Influencer Marketing Manager, WFM Owned & Influencer in Austin

Influencer Manager

This role owns the strategy and vision for Whole Foods Market's influencer program, including managing creator relationships, developing our bench of brand advocates across micro, mid-range, and macro tiers, and setting the influencer brief framework. The Influencer Manager ensures the influencer program is fully integrated into our broader social strategy.

Key job responsibilities:

• Influencer Program Strategy Develop and execute the strategic vision for our influencer program across all creator tiers (micro, mid-range, and macro).
• Creator Relationship Management Build and maintain relationships with brand advocates.
• Brief Framework Development Create and standardize the influencer brief framework to ensure consistency and effectiveness across campaigns.
• Cross-Functional Integration Ensure the influencer program is fully integrated into our broader social strategy and marketing initiatives.
• Campaign Execution Manage end-to-end campaign execution, including timeline management, content approval, and quality control.
• Budget & Resource Management Oversee program budget allocation and resource planning to maximize ROI.

A day in the life:

You'll spend your day building relationships with influencers and creators across Instagram, TikTok, and YouTube. Responsible for sourcing new talent, negotiating partnerships, and ensuring content aligns with Whole Foods' social strategy.

About the team:

You'll join Whole Foods Market's Social Media & Influencer Marketing team as Influencer Manager, reporting to the Head of Owned & Influencer leading the Influencer & Partnerships function alongside a Coordinator, collaborating daily to build authentic creator partnerships.