Head, Influencer Marketing Job at San Diego Padres in San Diego

Full‑Time Position – Head, Influencer Marketing Department: Marketing & Creative Services Reports To: Sr. Vice President, Chief Marketing Officer Status: Full‑Time; Exempt Overview You will be responsible for developing and executing a comprehensive influencer strategy that amplifies the San Diego Padres brand locally and around the world. This role includes identifying, recruiting, and managing relationships with key influencers and content creators, hosting events at Petco Park, and collaborating closely with internal departments, senior leadership, baseball players, and external partners. Responsibilities Develop and lead the Padres’ influencer marketing strategy, aligning with broader brand, fan engagement, special events, and marketing goals. Identify, recruit, and manage relationships with local, national, and global influencers across multiple content platforms. Oversee the outreach, onboarding, and hosting of influencers at Petco Park, ensuring a premium and high‑touch ballpark experience. Coordinate influencer visits, including game attendance, behind‑the‑scenes access, special events, and curated experiences. Collaborate cross‑functionally with Marketing, Communications, Social Media, Community Relations, Finest Collective, Baseball Operations, and Ballpark Operations departments. Work collaboratively with players and baseball operations staff to facilitate influencer and player meet‑and‑greet opportunities when appropriate. Serve as the primary Padres point of contact for influencers and content creators, building and maintaining long‑term professional relationships. Track, analyze, and report on influencer campaign performance and ROI, providing insights and recommendations. Ensure all influencer partnerships comply with MLB policies, legal guidelines, and Padres brand standards. Manage influencer‑related budgets, contractual obligations, and deliverables. Represent the Padres brand with professionalism when interfacing with senior leadership, partners, and external stakeholders. Other duties and special projects as assigned. Knowledge & Expertise Strong written and verbal communication skills, with the ability to work collaboratively across teams. Proven ability to build relationships and work effectively across departments. Excellent time management and organizational skills, able to handle high volumes of detailed work, multitask, and meet strict deadlines. Comfortable interfacing with senior leadership and high‑profile talent. Deep understanding of social media platforms, YouTube, influencer trends, and digital storytelling. Strategic thinker with strong attention to detail and execution. Maintain a professional demeanor with discretion, integrity, and accountability. Requirements Must be at least 18 years of age by the start of employment. 4‑year Bachelor’s Degree, preferably in Marketing, Advertising, Communications or a closely related field. Minimum five (5) years of previous experience in influencer marketing, brand marketing, entertainment marketing or a closely related field. Experience working in sports, entertainment, or lifestyle brands a plus. Strong knowledge of the San Diego market and existing relationships with San Diego‑based influencers strongly preferred. Fluently bilingual in English/Spanish a plus. Able to work flexible hours, including evenings, weekends, holidays and extended hours as required by the baseball schedule. Able to travel as needed. Minimum physical requirements: able to travel to and gain access to various areas of the ballpark for prolonged periods of time during games and events; able to lift and transport up to 25 pounds. As a condition of employment, you must successfully complete all post‑offer, pre‑employment requirements, including but not limited to a background check. Salary and Additional Compensation Per the California pay transparency law, the base salary range for this full‑time position is $100,000 to $140,000. Salary and related elements of compensation will be contingent upon your experience, education, job‑related skills, and other factors the San Diego Padres consider relevant. In addition to the base salary, the Padres offer a competitive and generous benefits package which includes: Medical, Dental, Vision, 401(k) with employer match plus automatic Safe Harbor contribution, Basic Life Insurance (with option to purchase supplemental life insurance), Pet Insurance, generous paid time off (PTO) and holiday program, paid employee parking, onsite barista service, employer‑provided game tickets to home games, onsite experiences, ballpark discounts on food and retail, work‑from‑home Fridays (off‑season/road games), smart casual dress code, and more. All benefits are subject to eligibility requirements and official plan documents. The San Diego Padres are an Equal Opportunity Employer. San Diego Padres Commitment The San Diego Padres are committed to creating a diverse and inclusive environment for our employees. We welcome applicants from all backgrounds and encourage those who may not meet every qualification but are passionate about our mission to apply. Skills are transferable, and enthusiasm for our work is highly valued. #J-18808-Ljbffr