Digital Content & Social Media Summer Internship
DiversityJobs, Racine, WI, United States
Description
Launch Your Summer Career Outdoors
Get paid. Create content. Tell stories that inspire people to get outside.
This summer, bring your creativity, digital skills, and passion for storytelling to
Johnson Outdoors , a global outdoor recreation company dedicated to helping people connect with nature - and protecting the environments that make those experiences possible.
Across our
Fishing, Watercraft, Camping, and Diving
brands, we create products and content that fuel outdoor adventures around the world while promoting responsible, sustainable recreation. Headquartered in downtown Racine on the shores of Lake Michigan, Johnson Outdoors offers a peoplefirst culture where creativity, collaboration, and purpose come together.
About the Internship
The Johnson Outdoors Summer Internship Program is a paid, handson experience for college students and recent graduates ready to turn classroom knowledge into realworld marketing impact.
Location:
Racine, WI (Lake Michigan views included) Schedule:
~40 hours/week Timing:
May or June 2026 through August 2026 Status:
Temporary internship (not benefitseligible)
Our interns are active contributors, not observers. You'll work on meaningful digital marketing projects that support real campaigns, brand storytelling, and consumer engagement initiatives.
What You'll Do
As a
Digital Marketing Intern , you'll help bring Johnson Outdoors' brands and stories to life across digital channels:
Assist with creating and editing digital content for social media and marketing campaigns, including short and longform video production
Support content publishing across owned channels, including blogs and social media platforms
Help plan, schedule, and manage social media posts aligned with marketing calendars and campaigns
Assist with organizing and maintaining digital assets such as images, videos, and written content
Collaborate with the broader Marketing Team and DirecttoConsumer commerce teams to ensure consistent voice, messaging, and visual standards
Support tracking and reporting of content and social media performance metrics
Participate in brainstorming sessions and contribute creative ideas for campaigns, storytelling, and audience engagement
This role is ideal for someone who enjoys creating, experimenting, and finding new ways to connect with audiences digitally.
What We're Looking For
Current college student or recent graduate studying Marketing, Digital Marketing, or a related field
Strong interest in content creation, social media, and digital storytelling
Experience or skills in video editing and social media publishing
Strong written communication skills and attention to detail
Organized, creative, and comfortable juggling multiple projects
Authorized to work in the U.S. without employmentbased sponsorship
What You'll Gain
A 10-12 week paid internship with real marketing responsibility
Handson experience in
c ontent development, publishing, video, and social media within a global consumer brand
Exposure to how digital marketing supports brand, commerce, and consumer engagement strategies
Opportunities to collaborate crossfunctionally and learn from experienced marketing professionals
Experience supporting a purposedriven company that values creativity, sustainability, and inspiring outdoor experiences
Why Johnson Outdoors?
Because great stories can inspire great adventures - and help protect the planet along the way.
At Johnson Outdoors, digital marketing plays a key role in connecting people with outdoor experiences that matter. If you're excited about creating content, growing your digital skills, and being part of a brand with purpose, we'd love to hear from you.
Apply today and spend your summer creating where innovation meets the outdoors.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Launch Your Summer Career Outdoors
Get paid. Create content. Tell stories that inspire people to get outside.
This summer, bring your creativity, digital skills, and passion for storytelling to
Johnson Outdoors , a global outdoor recreation company dedicated to helping people connect with nature - and protecting the environments that make those experiences possible.
Across our
Fishing, Watercraft, Camping, and Diving
brands, we create products and content that fuel outdoor adventures around the world while promoting responsible, sustainable recreation. Headquartered in downtown Racine on the shores of Lake Michigan, Johnson Outdoors offers a peoplefirst culture where creativity, collaboration, and purpose come together.
About the Internship
The Johnson Outdoors Summer Internship Program is a paid, handson experience for college students and recent graduates ready to turn classroom knowledge into realworld marketing impact.
Location:
Racine, WI (Lake Michigan views included) Schedule:
~40 hours/week Timing:
May or June 2026 through August 2026 Status:
Temporary internship (not benefitseligible)
Our interns are active contributors, not observers. You'll work on meaningful digital marketing projects that support real campaigns, brand storytelling, and consumer engagement initiatives.
What You'll Do
As a
Digital Marketing Intern , you'll help bring Johnson Outdoors' brands and stories to life across digital channels:
Assist with creating and editing digital content for social media and marketing campaigns, including short and longform video production
Support content publishing across owned channels, including blogs and social media platforms
Help plan, schedule, and manage social media posts aligned with marketing calendars and campaigns
Assist with organizing and maintaining digital assets such as images, videos, and written content
Collaborate with the broader Marketing Team and DirecttoConsumer commerce teams to ensure consistent voice, messaging, and visual standards
Support tracking and reporting of content and social media performance metrics
Participate in brainstorming sessions and contribute creative ideas for campaigns, storytelling, and audience engagement
This role is ideal for someone who enjoys creating, experimenting, and finding new ways to connect with audiences digitally.
What We're Looking For
Current college student or recent graduate studying Marketing, Digital Marketing, or a related field
Strong interest in content creation, social media, and digital storytelling
Experience or skills in video editing and social media publishing
Strong written communication skills and attention to detail
Organized, creative, and comfortable juggling multiple projects
Authorized to work in the U.S. without employmentbased sponsorship
What You'll Gain
A 10-12 week paid internship with real marketing responsibility
Handson experience in
c ontent development, publishing, video, and social media within a global consumer brand
Exposure to how digital marketing supports brand, commerce, and consumer engagement strategies
Opportunities to collaborate crossfunctionally and learn from experienced marketing professionals
Experience supporting a purposedriven company that values creativity, sustainability, and inspiring outdoor experiences
Why Johnson Outdoors?
Because great stories can inspire great adventures - and help protect the planet along the way.
At Johnson Outdoors, digital marketing plays a key role in connecting people with outdoor experiences that matter. If you're excited about creating content, growing your digital skills, and being part of a brand with purpose, we'd love to hear from you.
Apply today and spend your summer creating where innovation meets the outdoors.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.