Sr Salesforce Marketing cloud email Developer
Apolis, New York, NY, United States
Sr Salesforce Marketing cloud email Developer -
Pay range- 70-75/Hour on W2
6+ months Contract
Raleigh, NC (Hybrid)
We are looking for a Sr salesforce Email marketing cloud developer responsible for designing, developing, and implementing email marketing campaigns within the Salesforce Marketing Cloud platform, utilizing HTML, CSS, and other coding languages to create responsive, personalized emails, while collaborating with marketing teams to achieve campaign objectives through automation, dynamic content, and A/B testing capabilities.
Key Responsibilities:
Mandatory Skills / MUST HAVE Skills Build & Orchestrate Campaigns Implement multi-step, omnichannel journeys in
Journey Builder
(email, SMS, push, ads, in-app). Configure
entry events
(API, data extension, Salesforce events), decision splits, goal tracking, and exit criteria. Create
transactional sends
and triggered journeys with error-handling and monitoring. Preferable Skills / GOOD TO HAVE Skills Continuous Learning: The marketing landscape is constantly evolving, so staying up to date with the latest trends and technologies is crucial. Working on trial heads or certification and providing solutions as per new features provided from salesforce.com
Education: BE and equivalent bachelor's degree or Equivalent Experience : A bachelor's degree or equivalent experience in marketing, communications, or a related field can be beneficial. 5-8+ years on Salesforce Marketing cloud experience Marketing Cloud Certification: Salesforce.com Certified Marketing Cloud Email Specialist Salesforce.com Certified Marketing Cloud Developer Salesforce Certified Marketing Cloud Administrator
Observability & Reliability Instrument
custom logging DEs
(API request/response, campaign events). Alerting for
automation failures ,
journey errors , and
SFTP/file anomalies . Dashboarding (e.g., CRM analytics, Power BI/Tableau) on
Data Views
and tracking extracts.
Security & Compliance Principle of least privilege ( scoped installed packages ). Encrypt data in transit (HTTPS/TLS), PII minimization, data masking at rest in DEs when possible. Key rotation, secret storage (e.g., external secrets manager when integrating).
CAN-SPAM/GDPR : lawful basis, consent versioning, auditability, contact deletion/retention.
Eventing & Webhooks Transactional Messaging API
(near real-time sends).
Journey API Entry Events
for event-based orchestration.
Form posts
/
webhooks
to CloudPages or API endpoints (validate, throttle, sanitize).
SSJS HTTP
and
AMPscript
functions for server-side calls (use sparingly; handle timeouts and caching).
Bulk Data Movement & ETL SFTP + Import/Export activities
for nightly/near-real-time files.
File Drop
automations for event-driven ingestion. ETL/ESB tools (e.g., MuleSoft, Informatica, SnapLogic, Azure Data Factory) for transforms and orchestration.
Tracking Extracts
→ feed to BI/lake (opens, clicks, bounces, unsubscribes).
Salesforce CRM Integration Marketing Cloud Connect
(Sales/Service Cloud):
Synchronized Data Sources
(read-only CRM data in SFMC with sync schedules). Triggered Sends from Salesforce
(Apex/Process Builder/Flow to MC). Journey Entry from Salesforce Events . Data strategy : Align
Contact/Subscriber Keys
with
Person Contact
or
Lead/Contact
IDs. Handle deduplication, contact merges, and
Contact Delete .
Marketing Cloud APIs REST API : sends, journeys (messaging/v1 & v2), data extension rows, assets, transactional messaging (v1), OAuth 2.0.
SOAP API : legacy/advanced features (TriggeredSend, Subscriber, List, DataExtensionObject).
Auth :
Server-to-Server
OAuth with Installed Packages; handle scopes, token caching/rotation, retries, and backoff.
Rate limits : Design bulk vs. near-real-time patterns with queueing. Troubleshooting and optimization: Identifying and resolving technical issues related to SFMC configurations and data synchronization and conducting A/B testing to improve campaign performance. Strong organizational and time management skills are necessary for managing multiple projects with tight deadlines, especially in a fast-paced environment with shifting priorities. Adaptability to new technologies and learning aptitude, given the rapid evolution of the Salesforce platform and digital marketing landscape. An agile mindset and familiarity with agile methodologies for efficient project management. Should be more independent, self-organized,
Quality, Compliance & Deliverability Unit test/preview
across browsers/clients ; validate HTML/CSS with Litmus/Email on Acid (if available). Apply
CAN-SPAM/GDPR/CCPA
rules (consent capture, audit trail, opt-down flows). Maintain
sender authentication
(SPF/DKIM), monitor
bounce/spam complaints , and use
Einstein
where relevant.
API & Web Development Create
CloudPages
(landing pages, microsites, forms) with AMPscript/SSJS. Build API-backed pages (server-side form posts, token exchange, webhook receivers). Implement preference centers, profile management, and real-time event capture.
Automation & Operations Schedule and orchestrate
Automation Studio
jobs (imports, queries, filters, scripts, file movement). Implement
file drop
and
SFTP
workflows with validation and fallbacks. Manage
Triggered Send Definitions ,
Transactional Messaging API , and
Error logging
(custom DEs).
Data Modeling & Segmentation Design
Contact Builder
relationships,
data extensions (DEs) , and keys (Contact Key/Subscriber Key). Build
SQL queries
in Automation Studio for audiences, cohorts, and suppressions. Use
Data Views
for behavioral and deliverability segmentation.
Develop Dynamic Content & Personalization Write
AMPscript
and
SSJS
to personalize content, access data, set flags, and control logic. Use
Content Builder
features (dynamic content rules, enhanced personalization strings, Einstein content blocks). Localize and modularize emails with reusable content blocks and templates.
Mandatory Skills / MUST HAVE Skills Build & Orchestrate Campaigns Implement multi-step, omnichannel journeys in
Journey Builder
(email, SMS, push, ads, in-app). Configure
entry events
(API, data extension, Salesforce events), decision splits, goal tracking, and exit criteria. Create
transactional sends
and triggered journeys with error-handling and monitoring. Preferable Skills / GOOD TO HAVE Skills Continuous Learning: The marketing landscape is constantly evolving, so staying up to date with the latest trends and technologies is crucial. Working on trial heads or certification and providing solutions as per new features provided from salesforce.com
Education: BE and equivalent bachelor's degree or Equivalent Experience : A bachelor's degree or equivalent experience in marketing, communications, or a related field can be beneficial. 5-8+ years on Salesforce Marketing cloud experience Marketing Cloud Certification: Salesforce.com Certified Marketing Cloud Email Specialist Salesforce.com Certified Marketing Cloud Developer Salesforce Certified Marketing Cloud Administrator
Observability & Reliability Instrument
custom logging DEs
(API request/response, campaign events). Alerting for
automation failures ,
journey errors , and
SFTP/file anomalies . Dashboarding (e.g., CRM analytics, Power BI/Tableau) on
Data Views
and tracking extracts.
Security & Compliance Principle of least privilege ( scoped installed packages ). Encrypt data in transit (HTTPS/TLS), PII minimization, data masking at rest in DEs when possible. Key rotation, secret storage (e.g., external secrets manager when integrating).
CAN-SPAM/GDPR : lawful basis, consent versioning, auditability, contact deletion/retention.
Eventing & Webhooks Transactional Messaging API
(near real-time sends).
Journey API Entry Events
for event-based orchestration.
Form posts
/
webhooks
to CloudPages or API endpoints (validate, throttle, sanitize).
SSJS HTTP
and
AMPscript
functions for server-side calls (use sparingly; handle timeouts and caching).
Bulk Data Movement & ETL SFTP + Import/Export activities
for nightly/near-real-time files.
File Drop
automations for event-driven ingestion. ETL/ESB tools (e.g., MuleSoft, Informatica, SnapLogic, Azure Data Factory) for transforms and orchestration.
Tracking Extracts
→ feed to BI/lake (opens, clicks, bounces, unsubscribes).
Salesforce CRM Integration Marketing Cloud Connect
(Sales/Service Cloud):
Synchronized Data Sources
(read-only CRM data in SFMC with sync schedules). Triggered Sends from Salesforce
(Apex/Process Builder/Flow to MC). Journey Entry from Salesforce Events . Data strategy : Align
Contact/Subscriber Keys
with
Person Contact
or
Lead/Contact
IDs. Handle deduplication, contact merges, and
Contact Delete .
Marketing Cloud APIs REST API : sends, journeys (messaging/v1 & v2), data extension rows, assets, transactional messaging (v1), OAuth 2.0.
SOAP API : legacy/advanced features (TriggeredSend, Subscriber, List, DataExtensionObject).
Auth :
Server-to-Server
OAuth with Installed Packages; handle scopes, token caching/rotation, retries, and backoff.
Rate limits : Design bulk vs. near-real-time patterns with queueing. Troubleshooting and optimization: Identifying and resolving technical issues related to SFMC configurations and data synchronization and conducting A/B testing to improve campaign performance. Strong organizational and time management skills are necessary for managing multiple projects with tight deadlines, especially in a fast-paced environment with shifting priorities. Adaptability to new technologies and learning aptitude, given the rapid evolution of the Salesforce platform and digital marketing landscape. An agile mindset and familiarity with agile methodologies for efficient project management. Should be more independent, self-organized,
Quality, Compliance & Deliverability Unit test/preview
across browsers/clients ; validate HTML/CSS with Litmus/Email on Acid (if available). Apply
CAN-SPAM/GDPR/CCPA
rules (consent capture, audit trail, opt-down flows). Maintain
sender authentication
(SPF/DKIM), monitor
bounce/spam complaints , and use
Einstein
where relevant.
API & Web Development Create
CloudPages
(landing pages, microsites, forms) with AMPscript/SSJS. Build API-backed pages (server-side form posts, token exchange, webhook receivers). Implement preference centers, profile management, and real-time event capture.
Automation & Operations Schedule and orchestrate
Automation Studio
jobs (imports, queries, filters, scripts, file movement). Implement
file drop
and
SFTP
workflows with validation and fallbacks. Manage
Triggered Send Definitions ,
Transactional Messaging API , and
Error logging
(custom DEs).
Data Modeling & Segmentation Design
Contact Builder
relationships,
data extensions (DEs) , and keys (Contact Key/Subscriber Key). Build
SQL queries
in Automation Studio for audiences, cohorts, and suppressions. Use
Data Views
for behavioral and deliverability segmentation.
Develop Dynamic Content & Personalization Write
AMPscript
and
SSJS
to personalize content, access data, set flags, and control logic. Use
Content Builder
features (dynamic content rules, enhanced personalization strings, Einstein content blocks). Localize and modularize emails with reusable content blocks and templates.