MULTIMEDIA SALES MANAGER - WLBT Job at Gray Television in Jackson

Multimedia Sales Manager - WLBT

WLBT-TV in Jackson, MS, is looking for an energetic, forward-thinking digital leader to help drive our next chapter of growth as our Multimedia Sales Manager. This organized and creative professional will help lead our digital sales efforts and work in tandem with the Director of Sales on business development for the station, specifically championing digital sales.

The ideal candidate:

• Has 5+ years of digital sales experience and/or digital agency experience (preferred)
• Has experience in SEM, AT, and Streaming TV (these are our top sellers)
• Brings hands-on experience with Google Analytics 4 (GA4); certification is a bonus
• Knows how to put smart, data-backed recommendations together for high-end clients and then execute and optimize digital campaigns to deliver results
• Has a proven track record of growing market share, building successful client partnerships, coaching and training a local team, and staying relevant in the ever-changing digital and broadcast landscape
• Is goal-oriented, driven, and able to motivate the local sales team to achieve their individual sales goals
• Can manage multiple projects, communicate across departments, and ensure projects and campaigns are executed exactly as proposed and sold
• Is extremely organized with strong time management skills
• Brings energy, curiosity, and a forward-thinking mindset to the role every day
• This position is an excellent opportunity to open other doors within the company in future years. For the right candidate, moving accommodations are available.

Duties/Responsibilities include, but are not limited to:

• Driving digital revenue growth and achieving revenue targets with a focus on new local direct business
• Providing digital training, tools, and guidance to the sales team to keep them sharp and ahead of the curve
• Assisting Multimedia Executives in presenting, pitching, and closing business with a strong digital story
• Developing compelling sales presentations and collateral using up-to-date research, data, and insights
• Maintaining campaign tracking, delivery, optimization, and reporting to ensure campaign success and client satisfaction
• Working at a partnership/consultative level as an expert in digital advertising with a Multimedia Executive and advertisers, turning client goals into actionable digital strategies
• Recruiting and hiring - exceptional skills in recruiting, coaching, and training sellers
• Achieving digital and broadcast sales objectives, building strong relationships, communicating clearly, and the ability to forecast, manage budgets, and execute a strategic plan are critical
• Ability to manage multiple projects, stay extremely organized, and use great time management

If you are a critical thinker who possesses a strong work ethic and the desire to lead a "seasoned" sales staff at a first-class organizationand you love bringing new, innovative, digitally driven ideas to workplease apply and attach a cover letter.

Qualifications/Requirements:

• A bachelor's degree from a four-year college or university or equivalent is preferred
• Minimum of 5 years of prior experience in broadcast sales or equivalent digital sales/digital agency experience preferred
• 3 years of experience in managing a sales team, strategic planning, and a track record of growing revenue is preferred

WLBT-TV/Gray Media is a drug-free company

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray's employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.