Head of Integrated Marketing (North America)
Confidential Jobs, New York, NY, United States
We are looking for a
Head of Integrated Marketing
to lead end-to-end marketing execution across North America, translating premium growth strategy into impactful, market-facing campaigns.
This role sits at the center of product, brand, and channel execution — owning how our products come to life in the market through
best-in-class launches and fully integrated marketing programs .
You will partner closely with our Head of Premium Growth to bring a unified, high-end consumer experience to life — from product storytelling to channel orchestration — across all touchpoints.
What You’ll Do
Own end-to-end go-to-market strategy and execution for key product launches in North America
Define launch plans, timelines, messaging, and cross-functional alignment
Ensure seamless coordination across product, sales, PR, retail, and digital channels
Plan and execute fully integrated campaigns across:
PR & Communications
Social & Influencer
Retail (e.g., Best Buy, REI)
E-commerce (Amazon, DTC)
Ensure consistent storytelling and premium brand expression across all channels
Act as the central driver across Product, Sales, Brand, and Global teams
Translate strategy into clear execution plans and deliverables
Manage timelines, dependencies, and execution quality
4️⃣ Elevate Consumer Experience & Brand Impact
Bring strong consumer insight into how products are positioned and experienced
Ensure campaigns resonate with premium audiences and drive both engagement and conversion
Balance brand storytelling with performance and business impact
Lead and mentor a team across integrated marketing functions
Foster a culture of ownership, speed, and cross-team collaboration
✅ Required Experience
10+ years in marketing, with a strong focus on
product launches and integrated marketing
Proven track record of leading
multi-channel campaigns (PR, social, retail, ecom)
Experience working cross-functionally with Product, Sales, and global stakeholders
Strong execution mindset with ability to drive complex initiatives end-to-end
You Are
A
builder and operator
who can turn strategy into execution
Equally comfortable with
product storytelling and channel orchestration
Highly collaborative, with strong ownership and accountability
Detail-oriented but able to operate at speed in a fast-paced environment
Opportunity to shape the future of premium wearable and fitness technology
Work at the intersection of
product, brand, and community-driven growth
Be part of a fast-growing, globally connected team
#J-18808-Ljbffr
Head of Integrated Marketing
to lead end-to-end marketing execution across North America, translating premium growth strategy into impactful, market-facing campaigns.
This role sits at the center of product, brand, and channel execution — owning how our products come to life in the market through
best-in-class launches and fully integrated marketing programs .
You will partner closely with our Head of Premium Growth to bring a unified, high-end consumer experience to life — from product storytelling to channel orchestration — across all touchpoints.
What You’ll Do
Own end-to-end go-to-market strategy and execution for key product launches in North America
Define launch plans, timelines, messaging, and cross-functional alignment
Ensure seamless coordination across product, sales, PR, retail, and digital channels
Plan and execute fully integrated campaigns across:
PR & Communications
Social & Influencer
Retail (e.g., Best Buy, REI)
E-commerce (Amazon, DTC)
Ensure consistent storytelling and premium brand expression across all channels
Act as the central driver across Product, Sales, Brand, and Global teams
Translate strategy into clear execution plans and deliverables
Manage timelines, dependencies, and execution quality
4️⃣ Elevate Consumer Experience & Brand Impact
Bring strong consumer insight into how products are positioned and experienced
Ensure campaigns resonate with premium audiences and drive both engagement and conversion
Balance brand storytelling with performance and business impact
Lead and mentor a team across integrated marketing functions
Foster a culture of ownership, speed, and cross-team collaboration
✅ Required Experience
10+ years in marketing, with a strong focus on
product launches and integrated marketing
Proven track record of leading
multi-channel campaigns (PR, social, retail, ecom)
Experience working cross-functionally with Product, Sales, and global stakeholders
Strong execution mindset with ability to drive complex initiatives end-to-end
You Are
A
builder and operator
who can turn strategy into execution
Equally comfortable with
product storytelling and channel orchestration
Highly collaborative, with strong ownership and accountability
Detail-oriented but able to operate at speed in a fast-paced environment
Opportunity to shape the future of premium wearable and fitness technology
Work at the intersection of
product, brand, and community-driven growth
Be part of a fast-growing, globally connected team
#J-18808-Ljbffr