Product Marketing Director (Developer Tools) - $200k base plus bonus & equity

$150k–$200k base + equity
We’re hiring a Product Marketing Director to own positioning, messaging, and go-to-market for a fast-growing developer tools company. This is a hands-on individual contributor role, not a people-management or “slide-deck PMM” position. You’ll be responsible for defining how developers understand, evaluate, and adopt the product, and for building the product marketing playbook as the company scales.
You will:

Own positioning, messaging, and go-to-market
Translate technical product capabilities into clear developer value propositions
Lead product launches end-to-end
Create high-quality developer-focused content and copy
Partner closely with engineering, growth, and sales
Establish a repeatable product marketing playbook

What Success Looks Like
First 90 days

Establish consistent messaging across the company
Clarify positioning and narrative
Improve website messaging and case studies

Long-term

Developers trust the product immediately
Messaging clearly communicates technical value
Product marketing becomes a scalable function

Must-Have Experience

Min 5+ years in Product Marketing
At least 2 years in developer tools/developer infrastructure
Experience building positioning and messaging from scratch
Strong writing ability (blogs, landing pages, launch copy)
Technical fluency working with engineers
Experience owning a product launch end-to-end

Ideal Background
You may have worked at companies like Vercel, Supabase, Linear, Planetscale, Stripe, Datadog, LaunchDarkly, or similar developer-first companies.

Are comfortable as a hands-on IC
Understand bottom-up developer adoption and PLG
Have worked across multiple growth stages
Care deeply about brand, taste, and clarity of messaging

Not a Fit

Enterprise PMM without a developer audience experience
Demand-gen or content marketing roles labelled as PMM
Candidates who need large teams or agency support to execute

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