VP, Engagement Strategy (OR) Senior Director, Engagement Strategy
Fingerpaint Group, Hanover, NJ, United States
Position at Fingerpaint Marketing
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people‑first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Objectives Of This Role We’re looking for a VP, Engagement Strategy who will guide our capabilities with a depth and breadth of skills in engagement, digital, market research and data strategy. The right person will drive strategic vision for our clients and lead teams to execute with innovation and excellence. In this role you will collaborate with many facets of the agency and client stakeholders to guide the successful planning and execution of integrated tactics in an omnichannel ecosystem. You will play a part in growing business and developing the engagement strategy roadmap for key client accounts.
Duties And Responsibilities
Defines, teaches, and maintains agency engagement strategy philosophy and approaches
Fosters innovation to expand and evolve our engagement and omnichannel services
Experience with AI tools and focus on leveraging AI to enhance the quality of our work
Bring together creativity and data to create compelling personal experiences that grow our clients’ business
Incorporates and champions innovation and quality throughout the process and across all tactics
Mentors engagement team members, discussing each member’s career interests, growth opportunities, and training
Partners with other departments to ensure overall agency collaboration, particularly analytics, media and marketing technology
Defines, interprets, and executes client digital and omnichannel strategy
Have a vision and see the “big picture” of the brand‑customer experience
Frame the customers’ behavior trends/patterns, identify differences across customer segments, and apply all learning to their journey
Bring a deep understanding of data resources and techniques related to market research, targeting, and measurement
Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, and business process optimization
Job Requirements
Minimum of 8+ years of engagement strategy, digital marketing, or project experience (within a pharmaceutical agency strongly desired)
Proficient with AI Tools such as Gemini, Claude, and NotebookLM
Familiarity and comfort interacting with Google Analytics
Track record of implementing omnichannel strategies and cohesive ecosystem of tactics
Extensive experience leading brand/tactical planning and championing innovative ideation techniques
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
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Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people‑first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Objectives Of This Role We’re looking for a VP, Engagement Strategy who will guide our capabilities with a depth and breadth of skills in engagement, digital, market research and data strategy. The right person will drive strategic vision for our clients and lead teams to execute with innovation and excellence. In this role you will collaborate with many facets of the agency and client stakeholders to guide the successful planning and execution of integrated tactics in an omnichannel ecosystem. You will play a part in growing business and developing the engagement strategy roadmap for key client accounts.
Duties And Responsibilities
Defines, teaches, and maintains agency engagement strategy philosophy and approaches
Fosters innovation to expand and evolve our engagement and omnichannel services
Experience with AI tools and focus on leveraging AI to enhance the quality of our work
Bring together creativity and data to create compelling personal experiences that grow our clients’ business
Incorporates and champions innovation and quality throughout the process and across all tactics
Mentors engagement team members, discussing each member’s career interests, growth opportunities, and training
Partners with other departments to ensure overall agency collaboration, particularly analytics, media and marketing technology
Defines, interprets, and executes client digital and omnichannel strategy
Have a vision and see the “big picture” of the brand‑customer experience
Frame the customers’ behavior trends/patterns, identify differences across customer segments, and apply all learning to their journey
Bring a deep understanding of data resources and techniques related to market research, targeting, and measurement
Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, and business process optimization
Job Requirements
Minimum of 8+ years of engagement strategy, digital marketing, or project experience (within a pharmaceutical agency strongly desired)
Proficient with AI Tools such as Gemini, Claude, and NotebookLM
Familiarity and comfort interacting with Google Analytics
Track record of implementing omnichannel strategies and cohesive ecosystem of tactics
Extensive experience leading brand/tactical planning and championing innovative ideation techniques
Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
#J-18808-Ljbffr