Vice President of Marketing
Tenex Capital Management, Dallas, TX, United States
A Portfolio Company of Tenex Capital Management is seeking a Vice President of Marketing. The VP of Marketing will be responsible for building and scaling a data-driven, omnichannel revenue engine across digital marketing, AI Optimization (AIO), brand, outreach, and face-to-face consumer engagement. This role owns the strategy, execution, and performance management of all marketing functions, ensuring growth initiatives are innovative, measurable, compliant, and aligned with operational capacity in a multi-site/state services environment.
Responsibilities
Achieve budgeted Client Acquisition Cost (CAC) annually.
Achieve budgeted distribution of leads across all channels of growth.
Lead customer acquisition efforts through targeted campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC), social media, email marketing, and more.
Analyze customer behavior and market trends to drive data-driven decisions and enhance marketing performance.
Provide ongoing support for partners including optimization information, seasonal trends, and network highlights.
Define and maintain success metrics, dashboards, and reporting cadence across all channels.
Develop, implement, and monitor the annual marketing and growth plan, tied to clearly defined outcomes.
Own short and long-term marketing budgets, forecasting ROI and providing regular performance updates.
Lead annual market analysis, performance reviews, and opportunity assessments.
Set, execute, monitor and update strategy for company branding, advertising, digital media, communications, and media relations.
Lead digital demand generation and B2C digital acquisition with clear performance targets.
Own and advance the organization’s AI Optimization (AIO) strategy, ensuring discoverability across AI-driven search, recommendation, and conversational platforms.
Drive innovation in marketing and growth, including experimentation with emerging channels, AI-enabled tools, personalization, and evolving attribution models.
Ensure marketing systems, data flows, and measurement frameworks accurately track performance, conversion, and ROI.
Own strategy and performance for outreach-led growth.
Drive online and offline brand awareness / presence and loyalty by developing campaigns that resonate with target audiences, building long-term relationships with customers.
Align outreach messaging with brand, digital, and AI-optimized narratives.
Partner with regional leadership teams to align growth strategies with local market needs.
Build, lead, and mentor a high-performing marketing team, fostering a culture of collaboration and accountability.
Develop and execute training programs to ensure that the team stays up to date with the latest marketing trends, tools, and techniques.
Allocate resources effectively, ensuring that team members have the support and tools they need to succeed.
Requirements
Bachelor’s Degree required. Master’s degree in business or marketing preferred.
10+ years of senior leadership in a marketing role.
Proven experience owning measurable growth and revenue outcomes.
Deep expertise in digital marketing, analytics, attribution, and performance management.
Experience leading innovation in AI, automation, or emerging growth channels.
Proficient in Microsoft Office including MS Word, Excel, Access and PowerPoint; MS Outlook and Internet Explorer.
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Responsibilities
Achieve budgeted Client Acquisition Cost (CAC) annually.
Achieve budgeted distribution of leads across all channels of growth.
Lead customer acquisition efforts through targeted campaigns across various channels, including search engine optimization (SEO), pay-per-click (PPC), social media, email marketing, and more.
Analyze customer behavior and market trends to drive data-driven decisions and enhance marketing performance.
Provide ongoing support for partners including optimization information, seasonal trends, and network highlights.
Define and maintain success metrics, dashboards, and reporting cadence across all channels.
Develop, implement, and monitor the annual marketing and growth plan, tied to clearly defined outcomes.
Own short and long-term marketing budgets, forecasting ROI and providing regular performance updates.
Lead annual market analysis, performance reviews, and opportunity assessments.
Set, execute, monitor and update strategy for company branding, advertising, digital media, communications, and media relations.
Lead digital demand generation and B2C digital acquisition with clear performance targets.
Own and advance the organization’s AI Optimization (AIO) strategy, ensuring discoverability across AI-driven search, recommendation, and conversational platforms.
Drive innovation in marketing and growth, including experimentation with emerging channels, AI-enabled tools, personalization, and evolving attribution models.
Ensure marketing systems, data flows, and measurement frameworks accurately track performance, conversion, and ROI.
Own strategy and performance for outreach-led growth.
Drive online and offline brand awareness / presence and loyalty by developing campaigns that resonate with target audiences, building long-term relationships with customers.
Align outreach messaging with brand, digital, and AI-optimized narratives.
Partner with regional leadership teams to align growth strategies with local market needs.
Build, lead, and mentor a high-performing marketing team, fostering a culture of collaboration and accountability.
Develop and execute training programs to ensure that the team stays up to date with the latest marketing trends, tools, and techniques.
Allocate resources effectively, ensuring that team members have the support and tools they need to succeed.
Requirements
Bachelor’s Degree required. Master’s degree in business or marketing preferred.
10+ years of senior leadership in a marketing role.
Proven experience owning measurable growth and revenue outcomes.
Deep expertise in digital marketing, analytics, attribution, and performance management.
Experience leading innovation in AI, automation, or emerging growth channels.
Proficient in Microsoft Office including MS Word, Excel, Access and PowerPoint; MS Outlook and Internet Explorer.
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