Head of Regional Marketing - Americas
Argus Media, Houston, TX, United States
Head of Regional Marketing – Americas
The Head of Regional Marketing – Americas is responsible for leading and executing the regional marketing strategy across North and South America in full alignment with global marketing priorities and the frameworks defined by the VP, Regional Marketing. As a senior leader within the regional marketing organization, this role drives demand generation, pipeline acceleration, and revenue growth across the Americas in close partnership with regional Sales leadership and key commercial stakeholders. They ensure that local market insights, customer needs, and competitive dynamics inform both regional execution and global strategy, while upholding consistent delivery standards, performance discipline, and ROI focus. The Head of Regional Marketing – Americas provides strategic and operational leadership for all regional marketing activities, translating global strategy into tailored go‑to‑market plans for the Americas and delivering measurable commercial impact within global governance, processes, and brand frameworks. This role requires strong commercial acumen, advanced stakeholder management, and the capability to lead distributed teams across diverse markets. What Will You Be Doing
Lead the Americas Regional Marketing team, including hiring, development, coaching, and performance management across multiple countries and markets. Drive a high-performance culture with clear accountability, cross-functional collaboration, and measurable commercial outcomes. Translate global marketing strategy into regional go‑to‑market plans that deliver demand generation, pipeline acceleration, and brand impact across the Americas. Partner closely with Americas Sales VPs and Customer Success leaders to ensure fully aligned, cohesive market execution. Oversee the planning and execution of integrated regional campaigns supporting new logo acquisition, customer expansion, and cross‑sell initiatives. Champion a data‑driven, test and learn mindset, continuously optimizing performance and marketing ROI. Participate in pipeline reviews, forecasting, and Quarterly Marketing Reviews (QMRs), providing clear regional performance insights. Provide structured market intelligence and field feedback from the Americas to inform global strategy, product positioning, and campaign prioritization. Amplify global brand positioning through locally relevant execution, ensuring consistency with global standards while tailoring for regional markets. Lead the regional approach to events, industry conferences, webinars, and executive engagement programs across the Americas. Build and maintain senior relationships with regional industry bodies, media partners, analysts, and associations. Ensure effective adoption and utilization of marketing technology and analytics platforms within the region (Salesforce, Marketo, intent data tools). Manage regional marketing budgets, ensuring campaigns are delivered on time, on budget, and against agreed objectives. Act as the senior marketing representative for the Americas within the global marketing organization. Key Organizational Relationships
VP, Regional Marketing Americas Sales Leadership & Customer Success Product Marketing Editorial Business Development Event Operations Creative Marketing Marketing Operations Sales Operations Success Metrics
Americas pipeline sourced and influenced Marketing Attributed Revenue Conversion rates and funnel efficiency Regional revenue growth and customer retention Campaign and event ROI SLA adherence Quality and adoption of regional insight and feedback Stakeholder satisfaction Team engagement, capability development, and retention What We’re Looking For In You
10+ years’ experience in B2B marketing, ideally within subscription, data, analytics, technology, or information services. Proven experience leading regional or field marketing teams across the Americas. Strong understanding of regional market dynamics, buyers, and commercial models. Demonstrated ability to drive pipeline, revenue contribution, and measurable growth. Expertise across digital marketing, ABM, events, and paid media. Highly data‑driven; hands‑on with Salesforce, Marketo, analytics, and intent platforms. Strong executive level stakeholder management skills. Strategic but execution-focused; able to convert global direction into high impact regional delivery. Commercially astute, collaborative, and comfortable operating in matrix environments. Excellent communication, influencing, and leadership skills. What’s In It For You
Our rapidly growing, award‑winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high‑performing team committed to building our success. Competitive salary with bonus Hybrid work model Group medical, dental and vision plans Company paid short‑term and long‑term disability and life insurance plan Group 401(k) safe harbor retirement plan with a 6% company match 20 vacation days your first year, which increases up to 30 days Subsidized gym membership Extensive internal and external training How to Apply
For more details about the company and to apply please make sure you upload your CV via our website: www.argusmedia.com/en/careers/open-positions Equal Opportunity Employer
Argus Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or protected veteran status and will not be discriminated against on the basis of disability. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact us. Consent
By submitting your job application, you automatically acknowledge and consent to the collection, use and/or disclosure of your personal data to the Company. About the Company
Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with 1,500 staff, Argus is an independent media organisation with 30 offices in the world’s principal commodity trading hubs. Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long‑term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic.
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The Head of Regional Marketing – Americas is responsible for leading and executing the regional marketing strategy across North and South America in full alignment with global marketing priorities and the frameworks defined by the VP, Regional Marketing. As a senior leader within the regional marketing organization, this role drives demand generation, pipeline acceleration, and revenue growth across the Americas in close partnership with regional Sales leadership and key commercial stakeholders. They ensure that local market insights, customer needs, and competitive dynamics inform both regional execution and global strategy, while upholding consistent delivery standards, performance discipline, and ROI focus. The Head of Regional Marketing – Americas provides strategic and operational leadership for all regional marketing activities, translating global strategy into tailored go‑to‑market plans for the Americas and delivering measurable commercial impact within global governance, processes, and brand frameworks. This role requires strong commercial acumen, advanced stakeholder management, and the capability to lead distributed teams across diverse markets. What Will You Be Doing
Lead the Americas Regional Marketing team, including hiring, development, coaching, and performance management across multiple countries and markets. Drive a high-performance culture with clear accountability, cross-functional collaboration, and measurable commercial outcomes. Translate global marketing strategy into regional go‑to‑market plans that deliver demand generation, pipeline acceleration, and brand impact across the Americas. Partner closely with Americas Sales VPs and Customer Success leaders to ensure fully aligned, cohesive market execution. Oversee the planning and execution of integrated regional campaigns supporting new logo acquisition, customer expansion, and cross‑sell initiatives. Champion a data‑driven, test and learn mindset, continuously optimizing performance and marketing ROI. Participate in pipeline reviews, forecasting, and Quarterly Marketing Reviews (QMRs), providing clear regional performance insights. Provide structured market intelligence and field feedback from the Americas to inform global strategy, product positioning, and campaign prioritization. Amplify global brand positioning through locally relevant execution, ensuring consistency with global standards while tailoring for regional markets. Lead the regional approach to events, industry conferences, webinars, and executive engagement programs across the Americas. Build and maintain senior relationships with regional industry bodies, media partners, analysts, and associations. Ensure effective adoption and utilization of marketing technology and analytics platforms within the region (Salesforce, Marketo, intent data tools). Manage regional marketing budgets, ensuring campaigns are delivered on time, on budget, and against agreed objectives. Act as the senior marketing representative for the Americas within the global marketing organization. Key Organizational Relationships
VP, Regional Marketing Americas Sales Leadership & Customer Success Product Marketing Editorial Business Development Event Operations Creative Marketing Marketing Operations Sales Operations Success Metrics
Americas pipeline sourced and influenced Marketing Attributed Revenue Conversion rates and funnel efficiency Regional revenue growth and customer retention Campaign and event ROI SLA adherence Quality and adoption of regional insight and feedback Stakeholder satisfaction Team engagement, capability development, and retention What We’re Looking For In You
10+ years’ experience in B2B marketing, ideally within subscription, data, analytics, technology, or information services. Proven experience leading regional or field marketing teams across the Americas. Strong understanding of regional market dynamics, buyers, and commercial models. Demonstrated ability to drive pipeline, revenue contribution, and measurable growth. Expertise across digital marketing, ABM, events, and paid media. Highly data‑driven; hands‑on with Salesforce, Marketo, analytics, and intent platforms. Strong executive level stakeholder management skills. Strategic but execution-focused; able to convert global direction into high impact regional delivery. Commercially astute, collaborative, and comfortable operating in matrix environments. Excellent communication, influencing, and leadership skills. What’s In It For You
Our rapidly growing, award‑winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high‑performing team committed to building our success. Competitive salary with bonus Hybrid work model Group medical, dental and vision plans Company paid short‑term and long‑term disability and life insurance plan Group 401(k) safe harbor retirement plan with a 6% company match 20 vacation days your first year, which increases up to 30 days Subsidized gym membership Extensive internal and external training How to Apply
For more details about the company and to apply please make sure you upload your CV via our website: www.argusmedia.com/en/careers/open-positions Equal Opportunity Employer
Argus Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or protected veteran status and will not be discriminated against on the basis of disability. If you have a disability and you believe you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact us. Consent
By submitting your job application, you automatically acknowledge and consent to the collection, use and/or disclosure of your personal data to the Company. About the Company
Argus is the leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools and industry conferences to illuminate complex and opaque commodity markets. Headquartered in London with 1,500 staff, Argus is an independent media organisation with 30 offices in the world’s principal commodity trading hubs. Companies, trading firms and governments in 160 countries around the world trust Argus data to make decisions, analyse situations, manage risk, facilitate trading and for long‑term planning. Argus prices are used as trusted benchmarks around the world for pricing transportation, commodities and energy. Founded in 1970, Argus remains a privately held UK-registered company owned by employee shareholders and global growth equity firm General Atlantic.
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